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MNE3704 Assignment 2 (ANSWERS) Semester 1 2026 - DISTINCTION GUARANTEED

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Well-structured MNE3704 Assignment 2 (ANSWERS) Semester 1 2026 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!).... Question 1 Read the case study below and answer the questions that follow. Case Study: The Mokoena Family Enterprise The Mokoena family owns Mokoena Agro-Processing (Pty) Ltd, a medium-sized enterprise based in Gauteng, South Africa. Established in 2005 by Mr. Thabo Mokoena, the business produces packaged agricultural goods for local and regional markets. Over time, the business has grown significantly and now employs 85 workers. Recently, Thabo has begun transitioning leadership to his children: • Lerato (35) – Operations Manager (structured, process-driven) • Kabelo (32) – Sales & Marketing Director (risk-taking, innovative) • Naledi (28) – Finance Manager (analytical, cautious) The family also includes Mrs. Mokoena, who informally influences decisions but holds no formal position. Emerging Challenges 1. Family Dynamics and Zero-Sum Behaviour Sibling rivalry is increasing. Kabelo feels that Lerato dominates decision-making, while Naledi often sides with Lerato due to shared caution. Kabelo perceives this as a “zero-sum game”, where his success is their loss. 2. Cultural Expectations The Mokoena family follows strong African cultural values, including: • Respect for elders • Collective decision-making • Gender role expectations These norms create tension, especially as Lerato (a woman) holds operational authority over her younger brother. 3. Operational Impact Conflicts have begun affecting the business: • Delayed decision-making • Staff confusion due to inconsistent instructions • Reduced productivity in key departments 4. Lack of Formal Governance There is: • No formal succession plan • No family constitution • No structured family meetings Most decisions are made informally during family gatherings. 5. Emotional Tensions Unresolved emotional issues include: • Feelings of favoritism • Lack of trust • Poor communication Questions: SECTION A: SHORT QUESTIONS (Knowledge & Understanding) 1.1 Define family dynamics in the context of family businesses. (1) 1.2 Explain the concept of a zero-sum game and how it applies to the case. (2) 1.3 What is family systems theory? How does it affect the given case? (2) 1.4 Define emotional intelligence in a family business context of the Mokoea’s? Explain how it was handled. (2) 1.5 Describe two consequences of poor conflict management in the case study. (2) 1.6 What is the purpose of a family constitution? How can it assist the siblings? (3) 1.7 Identify two operational challenges faced by the Mokoena business and suggest how can they overcome them. (4) [13] SECTION B: APPLICATION QUESTIONS (Analysis & Evaluation) 1. Family Dynamics and Culture Analyse how family dynamics and cultural expectations create complexity in the Mokoena business. (3) 2. Impact on Strategy and Operations Evaluate how family conflict is affecting: • Strategic decision-making • Daily operations (4) Provide examples from the case. 3. Family Systems Theory Discuss how family systems theory can be applied to improve relationships and decision-making in the Mokoena family. (3) 4. Emotional Intelligence Examine the importance of emotional intelligence in resolving tensions within the Mokoena family. (7) 5. Family Meetings and Interaction Critically discuss how structured family meetings could improve governance and communication in the business. (10) [27] Total for question 1: 40 Question 2 2.1 Analyse the ownership-related challenges currently affecting the Mahlangu family business. (2) 2.2 Clearly distinguish between ownership roles, management roles, and family roles in your discussion. (6) 2.3 Critically discuss the primary responsibilities of shareholders towards the corporation they own. (4) 2.4 Identify and explain the current ownership structure at Mahlangu Holdings and analyse the effectiveness of this ownership structure at the second-generation stage. (4) 2.5 Evaluate the likely consequences if the business transitions into a third-generation ownership structure without formal governance reforms. (4) 2.6 The Mahlangu family is considering the offer from a private equity firm to acquire 40% of the business. (10) Advise the family on whether this option should be accepted, considering the following: • Family control • Governance and professionalism • Long-term ownership sustainability

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MNE3704
Assignment 2 Semester 1 2025
Unique Number:
Due Date: 31 March 2025
QUESTION 1

Which family-ownership-management system the Murdoch dynasty falls under?

Family-first system.




QUESTION 2

Discuss the family-ownership-management system that you have identified in 1

The Murdoch dynasty clearly reflects a family-first family business system. In this model,
the primary focus is on the interests, involvement, and priorities of the family, often at the
expense of sound business practices or professional management. The case illustrates
how Rupert Murdoch has consistently favoured his children over qualified professionals
when it comes to senior roles within the company. This is a hallmark trait of family-first
businesses, where employment is often based on birthright rather than merit or



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QUESTION 1

Which family-ownership-management system the Murdoch dynasty falls
under?

Family-first system.




QUESTION 2

Discuss the family-ownership-management system that you have identified in
1

The Murdoch dynasty clearly reflects a family-first family business system. In this
model, the primary focus is on the interests, involvement, and priorities of the family,
often at the expense of sound business practices or professional management. The
case illustrates how Rupert Murdoch has consistently favoured his children over
qualified professionals when it comes to senior roles within the company. This is a
hallmark trait of family-first businesses, where employment is often based on
birthright rather than merit or qualifications.

In family-first systems, nepotism is common, and this can demotivate competent
non-family employees and investors. The case mentions that Murdoch’s overt
favouring of his children has sent a strong message to other ambitious employees—
that their career progression has limits within the company. This perception can
harm morale and limit the company’s ability to attract top talent.

Another characteristic of family-first businesses is the lack of transparency and
blurred boundaries between family and business interests. Rupert's purchase of
Elisabeth's company Shine for $675 million is an example of the business being
used to reward family members, reinforcing perceptions of bias and personal agenda
overriding objective business decision-making.

Finally, family-first systems tend to prioritise family legacy and control over
profitability or long-term strategic alignment. Succession planning becomes a
complicated emotional issue, often marred by internal family rivalries, as seen in the
Murdoch family. Instead of appointing the most capable successor based on merit,

Connected book
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Ernesto J. Poza, Mary S. Daugherty Family Business
Publisher: 2013 ISBN: 9781285056883 Edition: Unknown

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