Certified National Pharmaceutical
Representative (CNPR)
(T/F) Pharma sales are arguably the most socially important healthcare product. - Answer-True (P.g. 1)
(T/F) pharmaceutical development is a high-risk undertaking, in which many promising leads prove to be
disappointing - Answer-True
Pharma sales are highest in which geographical regions? - Answer-The U.S., Western Europe, Japan (P.g.
3)
The U.S. accounts for what % of the worlds pharma revenues? - Answer-50% (p.g. 3)
What has fueled the recent growth in the pharmaceutical industry? - Answer-Population growth &
increased life expectancy (p.g. 4)
Describe the predicted relationship between Pharma companies & genomic research facilities - Answer-
Partnerships will not prove immediately profitable (p.g 4)
(T/F) Prescription drug therapy is NOT cost-effective for insurance companies & healthcare providers -
Answer-False ( pg. 4)
,(T/F) The high price of healthcare is explained by the high price of medicines - Answer-False (p.g. 4)
(T/F) One of the oldest & least effective pharma marketing techniques is DTC (Direct-To-Consumer)
advertising - Answer-False - it's one of the newest and most effective (p.g 6)
what influences the # of districts in a region? - Answer-The region's population (p.g 6)
what is an example of the regionalization of healthcare delivery systems? - Answer-California and Florida
have different prescription reimbursement policies (p.g 7)
(T/F) the heart of a pharma sales team is the regional manager - Answer-False (p.g 7) - it's the group of
"reps' who interact with customers daily
Most DMs did not start as representatives. (T/F) - Answer-False (p.g 7)
How many territories are in a typical district? - Answer-8-12 (p.g 7)
What is most effective for grabbing market share? - Answer-Comparative Selling (pg. 10)
(T/F) Pharma reps mainly visit pharmacies - Answer-False (p.g. 11)
(T/F) It usually takes 1-2 calls to a physician before he/she commits to prescribing your product -
Answer-False
(T/F) The pharmacist may dispense a product other than what the physician prescribed - Answer-True
(p.g 12)
, Who is classified as "payers" - Answer-Employers (pg 12)
What defines ethical pharmaceutical companies? - Answer-researching and developing novel drugs (pg.
15)
(T/F) one of the most disappointing results of pharma industries continued investment in R&D is the few
new drugs being approved & in development - Answer-False (pg.15)
Thanks to modern medicines, how long are people newly diagnosed with HIV expected to live? -
Answer-Another 50 yrs (p.g 16)
How much has the average American lifespan increased since 1890? - Answer-Almost 30 yrs ( pg. 17)
What is a treatment group? - Answer-Group of patients assigned to receive treatment (p.g 18)
What is the main difference between blinded & double-blinded studies? - Answer-Double-blinded =
neither the study staff nor participants know the experimental or control group (p.g. 18)
What does asymptomatic mean? - Answer-not exhibiting signs or symptoms (pg. 18)
What term denotes the study of bodily functions (as opposed to structures)? - Answer-Physiology (pg.
19)
(T/F) A drug is any substance that produces a physical or psychological change in the body - Answer-True
( pg. 24)
Representative (CNPR)
(T/F) Pharma sales are arguably the most socially important healthcare product. - Answer-True (P.g. 1)
(T/F) pharmaceutical development is a high-risk undertaking, in which many promising leads prove to be
disappointing - Answer-True
Pharma sales are highest in which geographical regions? - Answer-The U.S., Western Europe, Japan (P.g.
3)
The U.S. accounts for what % of the worlds pharma revenues? - Answer-50% (p.g. 3)
What has fueled the recent growth in the pharmaceutical industry? - Answer-Population growth &
increased life expectancy (p.g. 4)
Describe the predicted relationship between Pharma companies & genomic research facilities - Answer-
Partnerships will not prove immediately profitable (p.g 4)
(T/F) Prescription drug therapy is NOT cost-effective for insurance companies & healthcare providers -
Answer-False ( pg. 4)
,(T/F) The high price of healthcare is explained by the high price of medicines - Answer-False (p.g. 4)
(T/F) One of the oldest & least effective pharma marketing techniques is DTC (Direct-To-Consumer)
advertising - Answer-False - it's one of the newest and most effective (p.g 6)
what influences the # of districts in a region? - Answer-The region's population (p.g 6)
what is an example of the regionalization of healthcare delivery systems? - Answer-California and Florida
have different prescription reimbursement policies (p.g 7)
(T/F) the heart of a pharma sales team is the regional manager - Answer-False (p.g 7) - it's the group of
"reps' who interact with customers daily
Most DMs did not start as representatives. (T/F) - Answer-False (p.g 7)
How many territories are in a typical district? - Answer-8-12 (p.g 7)
What is most effective for grabbing market share? - Answer-Comparative Selling (pg. 10)
(T/F) Pharma reps mainly visit pharmacies - Answer-False (p.g. 11)
(T/F) It usually takes 1-2 calls to a physician before he/she commits to prescribing your product -
Answer-False
(T/F) The pharmacist may dispense a product other than what the physician prescribed - Answer-True
(p.g 12)
, Who is classified as "payers" - Answer-Employers (pg 12)
What defines ethical pharmaceutical companies? - Answer-researching and developing novel drugs (pg.
15)
(T/F) one of the most disappointing results of pharma industries continued investment in R&D is the few
new drugs being approved & in development - Answer-False (pg.15)
Thanks to modern medicines, how long are people newly diagnosed with HIV expected to live? -
Answer-Another 50 yrs (p.g 16)
How much has the average American lifespan increased since 1890? - Answer-Almost 30 yrs ( pg. 17)
What is a treatment group? - Answer-Group of patients assigned to receive treatment (p.g 18)
What is the main difference between blinded & double-blinded studies? - Answer-Double-blinded =
neither the study staff nor participants know the experimental or control group (p.g. 18)
What does asymptomatic mean? - Answer-not exhibiting signs or symptoms (pg. 18)
What term denotes the study of bodily functions (as opposed to structures)? - Answer-Physiology (pg.
19)
(T/F) A drug is any substance that produces a physical or psychological change in the body - Answer-True
( pg. 24)
