BUS 271 Final exam 311 complete
solutions Graded A+
BUS 271 Final exam 311 complete
solutions Graded A+
What is a benefit of YouTube as a social media platform? - ANSWER ease integration with other
platforms
Facebook has several advantages and disadvantages. Its number one advantage is ________. - ANSWER
The sheer size and diversity of its membership
What is Twitter's largest contribution to the social media world and technology? - ANSWER hashtagging
(tagging your posts by topic)
Instagram and ________ have seamless integration, as the latter owns Instagram. - ANSWER Facebook
Which platform uses auto-deleting messages, likely in response to data concerns on Facebook? -
ANSWER Snapchat
Google Plus was Google's answer to which popular social media competitor? - ANSWER Facebook
The majority of Pinterest users are ________. - ANSWER women
What is NOT a benefit of using LinkedIn? - ANSWER Keeps individuals up to date on the latest trends in
business
On Pinterest, users can create and share ________ where they have saved (or "pinned") items. -
ANSWER boards
While LinkedIn is very helpful in finding new opportunities, it is sometimes criticized for ________. -
ANSWER vacant or empty exchanges.
,BUS 271 Final exam 311 complete
solutions Graded A+
The majority of Snapchat users are ________. - ANSWER under the age of 35
Which social media platform was poorly trafficked, despite its unique Communities feature? - ANSWER
Google Plus
Most social media platforms place heavy emphasis and development on their messaging tools. Which
platform does not emphasize these features? - ANSWER YouTube
Ryan is developing a social media plan for his new company. What is a benefit of using Facebook as a
hub for all social media activity? - ANSWER Facebook integrates well with other social media platforms,
especially YouTube and Instagram.
Which platform was most influenced by people's ownership of camera phones? - ANSWER Instagram
Which platform is the best choice if you want to quickly and concisely reach an audience? - ANSWER
Twitter
YouTube's strength is storing and displaying video content. It is arguably however not ________. -
ANSWER the best place to generate a discussion around content.
Twitter is one of the top social media platforms in the world. In the US in recent years, its use has
________. - ANSWER increased for business purposes.
Instagram's top users tend to be: - ANSWER Users interested in creating a personal brand.
Halima is trying to increase the use of social media by her company. What is the most important reason
for her to do so? - ANSWER To bring products and services to market; that is, increase awareness.
,BUS 271 Final exam 311 complete
solutions Graded A+
Julia is working on an Instagram post that will highlight a particular dog food her company sells. Which is
a key consideration for her to keep in mind? - ANSWER How easy it is for a customer to interact with the
post.
A somewhat controversial platform feature that can potentially be used to promote a sale or event is: -
ANSWER "buy" buttons or links.
One way to create interest and excitement around a sale is to highlight the reason for the sale (e.g.
"Labor Day Sale"). What is another way? - ANSWER Spotlighting the size of the sale.
Some potential customers might view a mass message release as ________? - ANSWER spam
In years past, advertisers used to argue that an advertising campaign should create almost a fictional
and "perfect" notion of a brand. For today's consumers, ________ is more important. - ANSWER
authenticity
When spotlighting a product using social media, one key question to keep in mind is how easy it is to
interact with the post or message. Another is: - ANSWER Whether or not the post or message is
authentic.
Kris is taking a final look at her company's plan for a social media campaign about a new product launch.
They have planned a series of posts to create a countdown, and they've created a consistent style for
posts across platforms. What is the BEST thing for Kris to add to the plan? - ANSWER create a hashtag
for the launch event
One of the key considerations when using social media to cultivate a sense of community is that your
communications be: - ANSWER authentic
Companies will often work to create a narrative or story about their brand. They do this in order to
foster: - ANSWER Affinity and authenticity
, BUS 271 Final exam 311 complete
solutions Graded A+
Integrating both external and internal customers into an audience interested in the company is
described by what model? - ANSWER The Integrated Customer Service Model
Some brands find that using social media is a good way to cultivate a sense of community. One of the
reasons for this is that: - ANSWER Social media is an inexpensive way to accomplish this goal
Companies that create affinity by being "story-doing" companies as opposed to "story-telling"
companies are good at: - ANSWER Taking actions that are aligned to the story they have created.
When we talk about "community" as it relates to a brand, what do we mean? - ANSWER Energetic
interaction among people about your brand or organization.
What type of internal company news would be appropriate to share on social media? - ANSWER A
change in company ownership
When a company has just hired a new CEO, why might the company choose to share this news on social
media? - ANSWER Because loyal customers may re-share the company news on their own social media.
Peter often needs to conduct phone meetings with ten other people at once. Which of the following is
NOT a good method for Peter to use? - ANSWER his iPhone
You want to collaborate with remote coworkers on a document. Which of the following is the best way
to do that? - ANSWER use a platform that allows participants to mark up a shared file
Shay is leading a video conference to share a demo of her company's new mousetrap with interested
clients. Which of the following factors is most important for her to consider when choosing which video
conferencing tool to use? - ANSWER having a high resolution image
Colleen spends a lot of time teaching new hires how to work the company's calendar system, email
software, and video conferencing tool. Which of the following features of multifeature online platforms
could best help solve this problem? - ANSWER learning only one piece of software or set of commands
solutions Graded A+
BUS 271 Final exam 311 complete
solutions Graded A+
What is a benefit of YouTube as a social media platform? - ANSWER ease integration with other
platforms
Facebook has several advantages and disadvantages. Its number one advantage is ________. - ANSWER
The sheer size and diversity of its membership
What is Twitter's largest contribution to the social media world and technology? - ANSWER hashtagging
(tagging your posts by topic)
Instagram and ________ have seamless integration, as the latter owns Instagram. - ANSWER Facebook
Which platform uses auto-deleting messages, likely in response to data concerns on Facebook? -
ANSWER Snapchat
Google Plus was Google's answer to which popular social media competitor? - ANSWER Facebook
The majority of Pinterest users are ________. - ANSWER women
What is NOT a benefit of using LinkedIn? - ANSWER Keeps individuals up to date on the latest trends in
business
On Pinterest, users can create and share ________ where they have saved (or "pinned") items. -
ANSWER boards
While LinkedIn is very helpful in finding new opportunities, it is sometimes criticized for ________. -
ANSWER vacant or empty exchanges.
,BUS 271 Final exam 311 complete
solutions Graded A+
The majority of Snapchat users are ________. - ANSWER under the age of 35
Which social media platform was poorly trafficked, despite its unique Communities feature? - ANSWER
Google Plus
Most social media platforms place heavy emphasis and development on their messaging tools. Which
platform does not emphasize these features? - ANSWER YouTube
Ryan is developing a social media plan for his new company. What is a benefit of using Facebook as a
hub for all social media activity? - ANSWER Facebook integrates well with other social media platforms,
especially YouTube and Instagram.
Which platform was most influenced by people's ownership of camera phones? - ANSWER Instagram
Which platform is the best choice if you want to quickly and concisely reach an audience? - ANSWER
YouTube's strength is storing and displaying video content. It is arguably however not ________. -
ANSWER the best place to generate a discussion around content.
Twitter is one of the top social media platforms in the world. In the US in recent years, its use has
________. - ANSWER increased for business purposes.
Instagram's top users tend to be: - ANSWER Users interested in creating a personal brand.
Halima is trying to increase the use of social media by her company. What is the most important reason
for her to do so? - ANSWER To bring products and services to market; that is, increase awareness.
,BUS 271 Final exam 311 complete
solutions Graded A+
Julia is working on an Instagram post that will highlight a particular dog food her company sells. Which is
a key consideration for her to keep in mind? - ANSWER How easy it is for a customer to interact with the
post.
A somewhat controversial platform feature that can potentially be used to promote a sale or event is: -
ANSWER "buy" buttons or links.
One way to create interest and excitement around a sale is to highlight the reason for the sale (e.g.
"Labor Day Sale"). What is another way? - ANSWER Spotlighting the size of the sale.
Some potential customers might view a mass message release as ________? - ANSWER spam
In years past, advertisers used to argue that an advertising campaign should create almost a fictional
and "perfect" notion of a brand. For today's consumers, ________ is more important. - ANSWER
authenticity
When spotlighting a product using social media, one key question to keep in mind is how easy it is to
interact with the post or message. Another is: - ANSWER Whether or not the post or message is
authentic.
Kris is taking a final look at her company's plan for a social media campaign about a new product launch.
They have planned a series of posts to create a countdown, and they've created a consistent style for
posts across platforms. What is the BEST thing for Kris to add to the plan? - ANSWER create a hashtag
for the launch event
One of the key considerations when using social media to cultivate a sense of community is that your
communications be: - ANSWER authentic
Companies will often work to create a narrative or story about their brand. They do this in order to
foster: - ANSWER Affinity and authenticity
, BUS 271 Final exam 311 complete
solutions Graded A+
Integrating both external and internal customers into an audience interested in the company is
described by what model? - ANSWER The Integrated Customer Service Model
Some brands find that using social media is a good way to cultivate a sense of community. One of the
reasons for this is that: - ANSWER Social media is an inexpensive way to accomplish this goal
Companies that create affinity by being "story-doing" companies as opposed to "story-telling"
companies are good at: - ANSWER Taking actions that are aligned to the story they have created.
When we talk about "community" as it relates to a brand, what do we mean? - ANSWER Energetic
interaction among people about your brand or organization.
What type of internal company news would be appropriate to share on social media? - ANSWER A
change in company ownership
When a company has just hired a new CEO, why might the company choose to share this news on social
media? - ANSWER Because loyal customers may re-share the company news on their own social media.
Peter often needs to conduct phone meetings with ten other people at once. Which of the following is
NOT a good method for Peter to use? - ANSWER his iPhone
You want to collaborate with remote coworkers on a document. Which of the following is the best way
to do that? - ANSWER use a platform that allows participants to mark up a shared file
Shay is leading a video conference to share a demo of her company's new mousetrap with interested
clients. Which of the following factors is most important for her to consider when choosing which video
conferencing tool to use? - ANSWER having a high resolution image
Colleen spends a lot of time teaching new hires how to work the company's calendar system, email
software, and video conferencing tool. Which of the following features of multifeature online platforms
could best help solve this problem? - ANSWER learning only one piece of software or set of commands
