SPMT 370 Unit 2
the more __________ __________ something is, the more meaningful
it will be - ✔ ✔ personally relevant
anthropomorphism - ✔ ✔ refers to a design that gives human like
characteristics to animals or objects
Characteristics of a message - ✔ ✔ physical characteristics, simple
vs complex, message congruency, message source
characteristics of the message reciever - ✔ ✔ Ability (are you able
to even speak the same language)
prior knowledge or experience (familiarity)
attention and involvement
expectations
characteristics of the environment - ✔ ✔ information intensity
framing
timing
memory - ✔ ✔ psychological process by which knowledge is
recorded, via learning over time
explicit memory - ✔ ✔ consciously aware
implicit - ✔ ✔ subconsciously aware
, sensory memory - ✔ ✔ an area in memory where a consumer
stores things exposed to one of:
iconic- the storage of visual info in sensory memory
echoic-the storage of auditory information
olfactory- the use of smelling to store information in sensory memory
haptic- the interpretation created by the way some object feels
episodic memory - ✔ ✔ a memory from a past event in ones life
nostalgia - ✔ ✔ is a yearning to relive the past that can produce
lingering emotions
workbench memory - ✔ ✔ the storage area in the memory system
where information is stored while is being processed and encoded for
later recall
factors that affect workbench memory - ✔ ✔ duration of exposure
capacity
involvement
longterm memory - ✔ ✔ the storage area for information, in which
we have unlimited capacity to recognize and recall
repetition/rehearsal - ✔ ✔ active and conscious repeated
interaction with information
chunking - ✔ ✔ group multiple items by meaning into a single unit
dual sensory coding - ✔ ✔ use of two or more sensory stimuli to
help encode information
the more __________ __________ something is, the more meaningful
it will be - ✔ ✔ personally relevant
anthropomorphism - ✔ ✔ refers to a design that gives human like
characteristics to animals or objects
Characteristics of a message - ✔ ✔ physical characteristics, simple
vs complex, message congruency, message source
characteristics of the message reciever - ✔ ✔ Ability (are you able
to even speak the same language)
prior knowledge or experience (familiarity)
attention and involvement
expectations
characteristics of the environment - ✔ ✔ information intensity
framing
timing
memory - ✔ ✔ psychological process by which knowledge is
recorded, via learning over time
explicit memory - ✔ ✔ consciously aware
implicit - ✔ ✔ subconsciously aware
, sensory memory - ✔ ✔ an area in memory where a consumer
stores things exposed to one of:
iconic- the storage of visual info in sensory memory
echoic-the storage of auditory information
olfactory- the use of smelling to store information in sensory memory
haptic- the interpretation created by the way some object feels
episodic memory - ✔ ✔ a memory from a past event in ones life
nostalgia - ✔ ✔ is a yearning to relive the past that can produce
lingering emotions
workbench memory - ✔ ✔ the storage area in the memory system
where information is stored while is being processed and encoded for
later recall
factors that affect workbench memory - ✔ ✔ duration of exposure
capacity
involvement
longterm memory - ✔ ✔ the storage area for information, in which
we have unlimited capacity to recognize and recall
repetition/rehearsal - ✔ ✔ active and conscious repeated
interaction with information
chunking - ✔ ✔ group multiple items by meaning into a single unit
dual sensory coding - ✔ ✔ use of two or more sensory stimuli to
help encode information
