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CLEMSON MKT 3010 EXAM 1 QUESTIONS WITH CORRECT ANSWERS 2025

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CLEMSON MKT 3010 EXAM 1 QUESTIONS WITH CORRECT ANSWERS 2025

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Clemson

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Clemson

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Institution: Clemson
Course: Clemson

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Uploaded on: March 14, 2025
Number of pages: 14
Written in: 2024/2025
Type: Exam (elaborations)
Contains: Questions & answers

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clemson mkt 3010 exam 1 questions with correct ans

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CLEMSON MKT 3010 EXAM 1 QUESTIONS
WITH CORRECT ANSWERS 2025
MarketingW-WCORRECTWANSWERW-
AnWorganizationalWfunctionWandWaWsetWofWprocessesWforWcreating,Wcapturing,Wcommunicating,Wa
ndWdeliveringWvalueWtoWcustomersWandWforWmanagingWcustomerWrelationshipsWinWwaysWthatWben
efitWtheWorganizationWandWitsWstakeholders

MarketingWPlanW-WCORRECTWANSWERW-
AWwrittenWdocumentWcomposedWofWanWanalysisWofWtheWcurrentWmarketingWsituation,Wopportunit
iesWandWthreatsWforWtheWfirm,WmarketingWobjectivesWandWstrategyWspecifiedWinWtermsWofWtheWfou
rWP's,WactionWprograms,WandWprojectedWorWproWformaWincomeWstatements

ExchangeW-WCORRECTWANSWERW-
TheWtradeWofWthingsWofWvalueWbetweenWtheWbuyerWandWsellerWsoWthatWeachWbetterWoffWasWaWresu
lt

MarketingWMixW(FourWP's)W-WCORRECTWANSWERW-Product,WPrice,WPlace,WandWPromotion

theWcontrollableWsetWofWactivitiesWthatWaWfirmWusesWtoWrespondWtoWtheWwantsWofWitsWtargetWmark
ets.

GoodsW-WCORRECTWANSWERW-itemsWthatWcanWbeWphysicallyWtouched

ServiceW-WCORRECTWANSWERW-
anyWintangibleWofferingWthatWinvolvesWaWdeed,Wperformance,WorWeffortWthatWcannotWbeWphysicall
yWpossessed

intangibleWcustomerWbenefitsWthatWareWproducedWbyWpeopleWorWmachinesWandWcannotWbeWsepar
atedWfromWtheWproducer

IdeasW-WCORRECTWANSWERW-IntellectualWconcepts—thoughts,Wopinions,WandWphilosophies.

, Business-to-ConsumerW(B2C)WMarketingW-WCORRECTWANSWERW-
theWprocessWinWwhichWbusinessesWsellWtoWconsumers

Business-to-BusinessW(B2B)WMarketingW-WCORRECTWANSWERW-
theWprocessWofWbuyingWandWsellingWgoodsWorWservicesWtoWbeWusedWinWtheWproductionWofWotherWg
oodsWandWservices,WforWconsumptionWbyWtheWbuyingWorganization,WorWforWresaleWbyWwholesalers
WandWretailers

Consumer-to-ConsumerW(C2C)WMarketingW-WCORRECTWANSWERW-
theWprocessWinWwhichWconsumersWsellWtoWotherWconsumers

ValueW-WCORRECTWANSWERW-
reflectsWtheWrelationshipWofWbenefitsWtoWcosts,WorWwhatWtheWconsumerWgetsWforWwhatWheWorWshe
Wgives

ValueWCocreationW-WCORRECTWANSWERW-
CustomersWactWasWcollaboratorsWwithWaWmanufacturerWorWretailerWtoWcreateWtheWproductWorWser
vice

RelationalWOrientationW-WCORRECTWANSWERW-
AWmethodWofWbuildingWaWrelationshipWwithWcustomersWbasedWonWtheWphilosophyWthatWbuyersWa
ndWsellersWshouldWdevelopWaWlongWtermWrelationship

CustomerWRelationshipWManagementW(CRM)W-WCORRECTWANSWERW-
aWbusinessWphilosophyWandWsetWofWstrategies,Wprograms,WandWsystemsWthatWfocusWonWidentifying
WandWbuildingWloyaltyWamongWtheWfirm'sWmostWvaluedWcustomers

SupplyWChainW-WCORRECTWANSWERW-
TheWgroupWofWfirmsWthatWmakeWandWdeliverWaWgivenWsetWofWgoodsWorWservices

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