BTEC L3 Marketing Principles Practice Test
1 Exam Questions And Answers
Which of the following is the correct customer lifecycle? - - -
correct answer ✅Reach, Acquisition, Conversion, Retention,
Loyalty
Who is responsible for achieving goals within a campaign and
focuses on driving engagement, conversions, etc? - - -
correct answer ✅Campaign Manager
Which of these is a long-term aim of a public-sector organisation? -
--
correct answer ✅Controlling costs
An organisation is marketing a new product line. It wants customers
to perceive that
these products are of high quality, by charging a high price.
Which pricing strategy should it use? - - -
correct answer ✅Premium
Which stage of the product lifecycle focusses on creating product
awareness? - - -
correct answer ✅Introduction
,BTEC L3 Marketing Principles Practice Test
1 Exam Questions And Answers
Which of these is a type of promotion? - - -
correct answer ✅Endorsement
An organisation uses Customer Relationship Marketing (CRM) to
profile its customers. How does this benefit the organisation? - - -
correct answer ✅Supports targeted marketing
Which of these is a primary research method? - - -
correct answer ✅Carrying out a poll
An organisation is forming a team to work together on its next
digital marketing campaign. How could this reduce employee
turnover? - - -
correct answer ✅By building workplace community
Which of these contributes to an effective teamwork environment?
---
correct answer ✅Sharing common goals
A customer regularly buys from an organisation.
Which stage of the customer lifecycle is this? - - -
correct answer ✅Loyalty
, BTEC L3 Marketing Principles Practice Test
1 Exam Questions And Answers
A charity is choosing a digital marketing channel for an upcoming
fundraising event. Which factor should they consider? - - -
correct answer ✅Cost to the organisation
Which of these is a key pinch point in the customer lifecycle
journey? - - -
correct answer ✅Hidden costs
The Digital Marketing Manager is reviewing the marketing brief.
Why is this important? - - -
correct answer ✅To ensure the budget is maintained
How will a digital and social media marketing strategy be used by
the operations department? - - -
correct answer ✅To plan production schedules
An organisation uses GPS technology to gather real-time data on
customer location How will they use this information? - - -
correct answer ✅To send push notifications
1 Exam Questions And Answers
Which of the following is the correct customer lifecycle? - - -
correct answer ✅Reach, Acquisition, Conversion, Retention,
Loyalty
Who is responsible for achieving goals within a campaign and
focuses on driving engagement, conversions, etc? - - -
correct answer ✅Campaign Manager
Which of these is a long-term aim of a public-sector organisation? -
--
correct answer ✅Controlling costs
An organisation is marketing a new product line. It wants customers
to perceive that
these products are of high quality, by charging a high price.
Which pricing strategy should it use? - - -
correct answer ✅Premium
Which stage of the product lifecycle focusses on creating product
awareness? - - -
correct answer ✅Introduction
,BTEC L3 Marketing Principles Practice Test
1 Exam Questions And Answers
Which of these is a type of promotion? - - -
correct answer ✅Endorsement
An organisation uses Customer Relationship Marketing (CRM) to
profile its customers. How does this benefit the organisation? - - -
correct answer ✅Supports targeted marketing
Which of these is a primary research method? - - -
correct answer ✅Carrying out a poll
An organisation is forming a team to work together on its next
digital marketing campaign. How could this reduce employee
turnover? - - -
correct answer ✅By building workplace community
Which of these contributes to an effective teamwork environment?
---
correct answer ✅Sharing common goals
A customer regularly buys from an organisation.
Which stage of the customer lifecycle is this? - - -
correct answer ✅Loyalty
, BTEC L3 Marketing Principles Practice Test
1 Exam Questions And Answers
A charity is choosing a digital marketing channel for an upcoming
fundraising event. Which factor should they consider? - - -
correct answer ✅Cost to the organisation
Which of these is a key pinch point in the customer lifecycle
journey? - - -
correct answer ✅Hidden costs
The Digital Marketing Manager is reviewing the marketing brief.
Why is this important? - - -
correct answer ✅To ensure the budget is maintained
How will a digital and social media marketing strategy be used by
the operations department? - - -
correct answer ✅To plan production schedules
An organisation uses GPS technology to gather real-time data on
customer location How will they use this information? - - -
correct answer ✅To send push notifications
