THE BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
, 3/13/25, 10:37 PM Assessment 1: Attempt review
UNISA 2025 MNB1601-25-S1 Welcome to MNB1601! Assessment 1
QUIZ
Started on Thursday, 13 March 2025, 9:51 PM
State Finished
Completed on Thursday, 13 March 2025, 10:37 PM
Time taken 45 mins 58 secs
Marks 19.00/20.00
Grade 95.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
Nedine works at a company that manufactures custom-made doors and windows. Nedine decides to make changes to the
development methods being used to train carpenters. An intensive programme is developed whereby an instructor
demonstrates, on the same kind of machinery that the carpenters will be using on the job, the correct processes to be
followed. This is an example of ____________ .
Select one:
a. role playing
b. vestibules
c. e-learning
d. seminars
The correct answer is: vestibules
Question 2
Correct
Mark 1.00 out of 1.00
Mondi is one of the main researchers at Info Gate, an international marketing research company. Before commencing with a
new research project, Mondi will first look for historical data, compiled for other studies, to determine if any of the research
objectives at hand can be achieved. Which type of data will Mondi require?
Select one:
a. Secondary data
b. Primary data
c. Published data
d. Principal data
The correct answer is: Secondary data
CONTACT BMZ @>0612621185 068053 8213
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, 3/13/25, 10:37 PM Assessment 1: Attempt review
Question 3
Incorrect
Mark 0.00 out of 1.00
External customers all have different wants and have five basic needs. Which one of the following is NOT a basic need of an
external customer?
Select one:
a. Service
b. Price
c. Responsiveness
d. Action
The correct answer is: Responsiveness
Question 4
Correct
Mark 1.00 out of 1.00
Lexus cars are advertised in prestigious magazines and sold at exclusive dealerships at a much higher price than that of the
Toyota RAV4. This represents the ___________ .
Select one:
a. total product
b. generic brand
c. product image
d. need-satisfying product
The correct answer is: product image
Question 5
Correct
Mark 1.00 out of 1.00
The various brands of beer that SABMiller markets include: Castle Lager, Castle Light, Carling Black Label and Hansa Pilsner,
to name a few. The packaging for these various brands is very similar with only the individual labels being different. SABMiller
is making use of _____________ packaging.
Select one:
a. reusable
b. speciality
c. family
d. economic
The correct answer is: family
CONTACT BMZ @>0612621185 068053 8213
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, 3/13/25, 10:37 PM Assessment 1: Attempt review
Question 6
Correct
Mark 1.00 out of 1.00
The marketing team of Toyota South Africa is in the process of developing a new affordable electric two-seater vehicle. The
idea for the new vehicle has been developed and screened to determine its viability from a marketing and financial point of
view. Unprofitable product ideas have also been eliminated. The next step in the new product development process would be
to _________________ .
Select one:
a. develop a prototype of the new electric two-seater vehicle
b. develop a marketing strategy for the new electric two-seater vehicle
c. test the market’s reaction to the new electric two-seater vehicle in the Johannesburg area
d. develop a promotional campaign for the electric two-seater vehicle
The correct answer is: develop a prototype of the new electric two-seater vehicle
Question 7
Correct
Mark 1.00 out of 1.00
___________ is the process of determining which individuals are best suited to fill positions in the organisation.
Select one:
a. Selection
b. Assessment
c. Training
d. Coordination
The correct answer is: Selection
Question 8
Correct
Mark 1.00 out of 1.00
Which one of the following is considered to be the least-effective form of performance appraisals?
Select one:
a. Appraisals which include the assessment of an employee’s characteristics.
b. Multi-source ratings such as the 360° system.
c. Using objectives to measure the employee’s performance.
d. Appraisals where employees are compared with one another in general.
The correct answer is: Appraisals where employees are compared with one another in general.
CONTACT BMZ @>0612621185 068053 8213
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