C201 BUSINESS ACUMEN EXAM QUESTIONS
AND COMPLETE SOLUTIONS.
Which,part,of,the,organizing,process,aids,in,effective,and,efficient,progress,toward,planned,goals,and,ofte
n,results,in,changes,within,the,organization?
A.,Promoting,vision
B.,Evaluating,results
C.,Turning,strategy,into,action
D.,Determining,the,specific,activities,,,ANS,-B.,Evaluating,results
What,is,the,result,of,a,company,increasing,the,delegation,of,authority,and,the,span,of,control?
A.,Centralized,decision,making
B.,Increased,number,of,managers,at,the,upper,management,level
C.,Increased,number,of,direct,reports,per,manager
D.,Increased,decision-making,authority,given,to,employees,,,ANS,-D.,Increased,decision-
making,authority,given,to,employees
Which,two,key,elements,does,an,effective,organization,include?Choose,2,answers
A.,Human,interaction
B.,Compensation
C.,Safety
D.,Structure,,,ANS,-Human,Interaction,and,Structure
Why,does,a,line,organizational,structure,function,most,effectively,in,a,crisis,situation?
A.,It,provides,specialized,expertise,,advice,,and,guidance.
,B.,It,draws,on,temporary,resources,needed,in,an,emergency.
C.,It,establishes,a,direct,flow,of,authority.
D.,It,places,authority,in,the,hands,of,a,group,of,individuals,rather,than,a,single,person.,,,ANS,-
C.,It,establishes,a,direct,flow,of,authority.
A,company,might,divide,itself,into,smaller,groups,that,best,match,the,types,of,customers,it,serves.,What,i
s,this,is,an,example,of?
A.,Departmentalization
B.,Organization
C.,Strategic,Planning
D.,Decentralization,,,ANS,-A.,Departmentalization
Which,primary,driver,does,management,use,for,an,organization's,structure?
A.,Ease,of,employee,interaction
B.,Hierarchical,accountability
C.,Company,business,processes
D.,Achievement,of,company,goals,,,ANS,-D.,Achievement,of,company,goals
Which,step,in,the,organizing,process,results,in,management,grouping,work,activities,into,units,within,the,
organization?
A.,Delegation
B.,Centralization
C.,Decentralization
D.,Departmentalization,,,ANS,-D.,Departmentalization
A,high-
tech,startup,company,is,launching,a,marketing,campaign,for,its,new,social,media,portal,by,highlighting,ho
,w,the,portal,exceeds,the,connectivity,and,collaboration,capabilities,of,all,other,social,media,sites.Which,t
ype,of,competitive,advantage,is,this,company,leveraging?
A.,Brand,recognition
B.,Customer,loyalty
C.,Price
D.,Product,,,ANS,-D.,Product
Which,marketing,strategy,is,devoted,to,maintaining,continuous,bottom,line,prices,rather,than,relying,on,s
hort-term,price-cutting,tactics,such,as,cents-off,coupons,,rebates,,and,special,sales?
A.,Skimming,pricing
B.,Penetration,pricing
C.,Cost-based,pricing
D.,Everyday,low,pricing,,,ANS,-D.,Everyday,low,pricing
When,would,a,pull,promotional,strategy,enhance,a,competitive,advantage,to,market,a,product,better,tha
n,a,push,strategy?
A.,When,the,product,is,best,sold,through,personal,selling,activities.
B.,When,demand,for,the,product,is,driven,by,marketing,intermediaries.
C.,When,demand,for,the,product,is,driven,by,the,end,user.
D.,By,combining,messages,of,price-
value,,product,differentiation,,and,prestige,into,a,focused,campaign.,,,ANS,-
C.,When,demand,for,the,product,is,driven,by,the,end,user.
Which,marketing,tool,is,often,used,to,build,effective,relationship,marketing,campaigns?
A.,Affinity,programs
B.,Logistics
, C.,Distribution,strategies
D.,Product,mix,,,ANS,-A.,Affinity,programs
Which,element,of,the,promotional,mix,has,the,advantage,of,messaging,that,can,be,tailored,for,each,custo
mer,,but,the,disadvantage,of,a,high,cost,per,contact?
A.,Advertising
B.,Personal,selling
C.,Sales,promotion
D.,Sponsorships,,,ANS,-B.,Personal,selling
What,three,factors,should,be,addressed,in,a,successful,marketing,plan?,Choose,3,answers
A.,Target,market
B.,Product,gross,margin,target
C.,Sales,revenue,goals
D.,Product,specifications
E.,Plan,implementation,timeline,,,ANS,-A.,Target,market
C.,Sales,revenue,goals
E.,Plan,implementation,timeline
Which,three,characteristics,are,measured,in,demographic,segmentation?,Choose,3,answers
A.,Race,and,ethnicity
B.,Geographic,location
C.,Income
D.,Purchase,history
E.,Household,size,,,ANS,-A.,Race,and,ethnicity
C.,Income
AND COMPLETE SOLUTIONS.
Which,part,of,the,organizing,process,aids,in,effective,and,efficient,progress,toward,planned,goals,and,ofte
n,results,in,changes,within,the,organization?
A.,Promoting,vision
B.,Evaluating,results
C.,Turning,strategy,into,action
D.,Determining,the,specific,activities,,,ANS,-B.,Evaluating,results
What,is,the,result,of,a,company,increasing,the,delegation,of,authority,and,the,span,of,control?
A.,Centralized,decision,making
B.,Increased,number,of,managers,at,the,upper,management,level
C.,Increased,number,of,direct,reports,per,manager
D.,Increased,decision-making,authority,given,to,employees,,,ANS,-D.,Increased,decision-
making,authority,given,to,employees
Which,two,key,elements,does,an,effective,organization,include?Choose,2,answers
A.,Human,interaction
B.,Compensation
C.,Safety
D.,Structure,,,ANS,-Human,Interaction,and,Structure
Why,does,a,line,organizational,structure,function,most,effectively,in,a,crisis,situation?
A.,It,provides,specialized,expertise,,advice,,and,guidance.
,B.,It,draws,on,temporary,resources,needed,in,an,emergency.
C.,It,establishes,a,direct,flow,of,authority.
D.,It,places,authority,in,the,hands,of,a,group,of,individuals,rather,than,a,single,person.,,,ANS,-
C.,It,establishes,a,direct,flow,of,authority.
A,company,might,divide,itself,into,smaller,groups,that,best,match,the,types,of,customers,it,serves.,What,i
s,this,is,an,example,of?
A.,Departmentalization
B.,Organization
C.,Strategic,Planning
D.,Decentralization,,,ANS,-A.,Departmentalization
Which,primary,driver,does,management,use,for,an,organization's,structure?
A.,Ease,of,employee,interaction
B.,Hierarchical,accountability
C.,Company,business,processes
D.,Achievement,of,company,goals,,,ANS,-D.,Achievement,of,company,goals
Which,step,in,the,organizing,process,results,in,management,grouping,work,activities,into,units,within,the,
organization?
A.,Delegation
B.,Centralization
C.,Decentralization
D.,Departmentalization,,,ANS,-D.,Departmentalization
A,high-
tech,startup,company,is,launching,a,marketing,campaign,for,its,new,social,media,portal,by,highlighting,ho
,w,the,portal,exceeds,the,connectivity,and,collaboration,capabilities,of,all,other,social,media,sites.Which,t
ype,of,competitive,advantage,is,this,company,leveraging?
A.,Brand,recognition
B.,Customer,loyalty
C.,Price
D.,Product,,,ANS,-D.,Product
Which,marketing,strategy,is,devoted,to,maintaining,continuous,bottom,line,prices,rather,than,relying,on,s
hort-term,price-cutting,tactics,such,as,cents-off,coupons,,rebates,,and,special,sales?
A.,Skimming,pricing
B.,Penetration,pricing
C.,Cost-based,pricing
D.,Everyday,low,pricing,,,ANS,-D.,Everyday,low,pricing
When,would,a,pull,promotional,strategy,enhance,a,competitive,advantage,to,market,a,product,better,tha
n,a,push,strategy?
A.,When,the,product,is,best,sold,through,personal,selling,activities.
B.,When,demand,for,the,product,is,driven,by,marketing,intermediaries.
C.,When,demand,for,the,product,is,driven,by,the,end,user.
D.,By,combining,messages,of,price-
value,,product,differentiation,,and,prestige,into,a,focused,campaign.,,,ANS,-
C.,When,demand,for,the,product,is,driven,by,the,end,user.
Which,marketing,tool,is,often,used,to,build,effective,relationship,marketing,campaigns?
A.,Affinity,programs
B.,Logistics
, C.,Distribution,strategies
D.,Product,mix,,,ANS,-A.,Affinity,programs
Which,element,of,the,promotional,mix,has,the,advantage,of,messaging,that,can,be,tailored,for,each,custo
mer,,but,the,disadvantage,of,a,high,cost,per,contact?
A.,Advertising
B.,Personal,selling
C.,Sales,promotion
D.,Sponsorships,,,ANS,-B.,Personal,selling
What,three,factors,should,be,addressed,in,a,successful,marketing,plan?,Choose,3,answers
A.,Target,market
B.,Product,gross,margin,target
C.,Sales,revenue,goals
D.,Product,specifications
E.,Plan,implementation,timeline,,,ANS,-A.,Target,market
C.,Sales,revenue,goals
E.,Plan,implementation,timeline
Which,three,characteristics,are,measured,in,demographic,segmentation?,Choose,3,answers
A.,Race,and,ethnicity
B.,Geographic,location
C.,Income
D.,Purchase,history
E.,Household,size,,,ANS,-A.,Race,and,ethnicity
C.,Income
