WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT QUESTIONS WITH CORRECT
ANSWERS.
Which,two,key,elements,does,an,effective,organization,include?,,,ANS,-Human,Interaction,&,Structure
Why,does,a,line,organization,structure,function,most,effectively,in,a,crisis,situation?,,,ANS,-
It,establishes,a,direct,flow,of,authority
A,company,might,divide,itself,into,smaller,groups,that,best,match,the,types,of,customers,it,serves.,What,i
s,this,an,example,of?,,,ANS,-Departmentalization
Which,primary,driver,does,management,use,for,an,organization's,structure?,,,ANS,-
Achievement,of,company,goals
Which,step,in,the,organizing,process,results,in,management,grouping,work,activities,into,units,within,the,
organization?,,,ANS,-Departmentalization
A,high-
tech,startup,company,is,launching,a,marketing,campaign,for,its,new,social,media,portal,by,highlighting,ho
w,the,portal,exceeds,the,connectivity,and,collaboration,capabilities,of,all,other,social,media,sites.
Which,type,of,competitive,advantage,is,this,company,leveraging?,,,ANS,-product
Which,marketing,strategy,is,devoted,to,maintaining,continuous,bottom,line,prices,rather,than,relying,on,s
hort-term,price-cutting,tactics,such,as,cents-off,coupons,,rebates,,and,special,sales?,,,ANS,-
Everyday,Low,Pricing
When,would,a,pull,promotional,strategy,enhance,a,competitive,advantage,to,market,a,product,better,tha
n,a,push,strategy?,,,ANS,-When,demand,for,the,product,is,driven,by,the,end,user
,Which,marketing,tool,is,often,used,to,build,effective,relationship,marketing,campaigns?,,,ANS,-
Affinity,Programs
Which,element,of,the,promotional,mix,has,the,advantage,of,messaging,that,can,be,tailored,for,each,custo
mer,but,the,disadvantage,of,a,high,cost,per,contact?,,,ANS,-Personal,Selling
What,three,factors,should,be,addressed,in,a,successful,marketing,plan?,,,ANS,-
Target,Market,,Sales,Revenue,Goals,and,Plan,Implementation,Timeline
Which,three,characteristics,are,measured,in,demographic,segmentation?,,,ANS,-
Race,&,Ethnicity,,Income,and,Household,Size
In,which,three,ways,does,business-buying,behavior,differ,from,consumer-buying,behavior?,,,ANS,-
A,group,or,committee,often,makes,decisions
Purchasers,often,invite,selected,providers,to,bid,on,a,purchase
Buyers,face,organizational,influences,that,affect,their,own,preferences
Which,three,factors,suggest,a,product,should,be,marketed,as,a,specialty,product?,,,ANS,-Priced,high
Purchased,infrequently
Available,from,a,small,number,of,retail,outlets
With,which,two,types,of,products,does,a,marketing,strategy,rely,on,advertising,more,than,personal,sellin
g?,,,ANS,-Accessories,to,primary,products
Consumable,supplies
After,years,of,marketing,a,body,lotion,,a,cosmetics,company,begins,promoting,the,lotion,as,an,insect,repe
llent,as,well.In,which,three,product,life,cycle,extension,strategies,did,this,company,engage?,,,ANS,-
Adding,new,users,,finding,new,uses,for,the,product,,increasing,frequency,of,use.
What,are,three,qualities,of,strong,brand,equity?,,,ANS,-Awareness,,Loyalty,and,favorable,images
,A,customer,intends,to,purchase,her,favorite,cereal.,It,is,out,of,stock,,so,she,purchases,an,alternative,bran
d,of,cereal,instead.Which,stage,of,brand,loyalty,is,this,customer,in?,,,ANS,-brand,preference
Which,manufacturer,distribution,model,is,enhanced,by,the,shipping,and,tracking,capabilities,of,a,global,p
ackage,delivery,service?,,,ANS,-Direct
Which,three,tasks,are,key,responsibilities,of,operations,managers?,,,ANS,-
Planning,the,overall,production,process
Determining,the,best,layout,for,the,firm's,facilities
Implementing,the,production,plan
Which,two,characteristics,does,a,Just-In-Time,(JIT),System,have?,,,ANS,-
Production,using,JIT,reduces,a,firm's,inventory,costs.
A,JIT,system,seeks,to,eliminate,anything,that,does,not,add,value,in,operations,activities.
Which,aspect,of,operations,management,do,the,ISO,9000,standards,address?,,,ANS,-
Establishment,of,effective,quality,systems
Which,manufacturing,model,uses,technology,to,produce,small,runs,of,customized,products,cost,effectivel
y?,,,ANS,-Flexible
Which,two,of,the,following,distribution,channels,would,take,title,of,the,products,they,handle?,,,ANS,-
Limited-function,merchant,wholesaler
Full-function,merchant,wholesaler
Which,economic,graph,is,used,by,organizations,to,regulate,production,by,predicting,the,amount,of,produ
ct,buyers,will,purchase,at,different,prices?,,,ANS,-Demand,Curve
Which,two,factors,drive,demand,in,a,microeconomic,system?,,,ANS,-Price,of,substitute,goods
Customer,preference
, How,does,a,sudden,shortage,of,a,commodity,product,affect,the,immediate,demand,for,the,product,at,its,
current,price?,,,ANS,-Demand,increases
Which,two,impacts,result,from,a,nation's,increase,in,productivity?,,,ANS,-Economy,expands
Personal,wealth,increases
For,which,two,purposes,will,the,U.S.,Federal,Reserve,System,follow,an,expansionary,monetary,policy?,,,A
NS,-To,encourage,bankers,to,make,loans
To,cut,the,cost,of,borrowing
Which,two,economic,impacts,should,a,manager,anticipate,when,the,U.S.,government,reduces,the,numbe
r,of,Treasury,bills,,Treasury,Notes,,and,Treasury,bonds,it,sells?,,,ANS,-
A,rise,of,interest,rates,on,these,securities
An,increase,in,overall,cost,of,debt,to,private,borrowers
What,is,one,role,of,a,financial,manager?,,,ANS,-Analyzing,major,investment,decisions
Which,two,activities,are,finance,activities,rather,than,accounting,activities?,,,ANS,-
Making,capital,market,investments
Creating,a,financial,plan
Which,three,sources,should,a,business,consider,when,seeking,a,long-term,funding,source?,,,ANS,-
Venture,capital
Public,sale,of,stocks
Hedge,funds
In,which,type,of,security,should,a,business,invest,its,excess,cash,in,anticipation,of,paying,off,the,current,y
ear's,tax,liability?,,,ANS,-commerical,paper
Which,role,does,the,underwriter,play,in,financing,business,operations,when,using,the,capital,market,to,se
ll,securities,to,the,public?,,,ANS,-It,assumes,the,risk,of,the,assessed,value,of,the,security,from,the,issuer.
ASSESSMENT QUESTIONS WITH CORRECT
ANSWERS.
Which,two,key,elements,does,an,effective,organization,include?,,,ANS,-Human,Interaction,&,Structure
Why,does,a,line,organization,structure,function,most,effectively,in,a,crisis,situation?,,,ANS,-
It,establishes,a,direct,flow,of,authority
A,company,might,divide,itself,into,smaller,groups,that,best,match,the,types,of,customers,it,serves.,What,i
s,this,an,example,of?,,,ANS,-Departmentalization
Which,primary,driver,does,management,use,for,an,organization's,structure?,,,ANS,-
Achievement,of,company,goals
Which,step,in,the,organizing,process,results,in,management,grouping,work,activities,into,units,within,the,
organization?,,,ANS,-Departmentalization
A,high-
tech,startup,company,is,launching,a,marketing,campaign,for,its,new,social,media,portal,by,highlighting,ho
w,the,portal,exceeds,the,connectivity,and,collaboration,capabilities,of,all,other,social,media,sites.
Which,type,of,competitive,advantage,is,this,company,leveraging?,,,ANS,-product
Which,marketing,strategy,is,devoted,to,maintaining,continuous,bottom,line,prices,rather,than,relying,on,s
hort-term,price-cutting,tactics,such,as,cents-off,coupons,,rebates,,and,special,sales?,,,ANS,-
Everyday,Low,Pricing
When,would,a,pull,promotional,strategy,enhance,a,competitive,advantage,to,market,a,product,better,tha
n,a,push,strategy?,,,ANS,-When,demand,for,the,product,is,driven,by,the,end,user
,Which,marketing,tool,is,often,used,to,build,effective,relationship,marketing,campaigns?,,,ANS,-
Affinity,Programs
Which,element,of,the,promotional,mix,has,the,advantage,of,messaging,that,can,be,tailored,for,each,custo
mer,but,the,disadvantage,of,a,high,cost,per,contact?,,,ANS,-Personal,Selling
What,three,factors,should,be,addressed,in,a,successful,marketing,plan?,,,ANS,-
Target,Market,,Sales,Revenue,Goals,and,Plan,Implementation,Timeline
Which,three,characteristics,are,measured,in,demographic,segmentation?,,,ANS,-
Race,&,Ethnicity,,Income,and,Household,Size
In,which,three,ways,does,business-buying,behavior,differ,from,consumer-buying,behavior?,,,ANS,-
A,group,or,committee,often,makes,decisions
Purchasers,often,invite,selected,providers,to,bid,on,a,purchase
Buyers,face,organizational,influences,that,affect,their,own,preferences
Which,three,factors,suggest,a,product,should,be,marketed,as,a,specialty,product?,,,ANS,-Priced,high
Purchased,infrequently
Available,from,a,small,number,of,retail,outlets
With,which,two,types,of,products,does,a,marketing,strategy,rely,on,advertising,more,than,personal,sellin
g?,,,ANS,-Accessories,to,primary,products
Consumable,supplies
After,years,of,marketing,a,body,lotion,,a,cosmetics,company,begins,promoting,the,lotion,as,an,insect,repe
llent,as,well.In,which,three,product,life,cycle,extension,strategies,did,this,company,engage?,,,ANS,-
Adding,new,users,,finding,new,uses,for,the,product,,increasing,frequency,of,use.
What,are,three,qualities,of,strong,brand,equity?,,,ANS,-Awareness,,Loyalty,and,favorable,images
,A,customer,intends,to,purchase,her,favorite,cereal.,It,is,out,of,stock,,so,she,purchases,an,alternative,bran
d,of,cereal,instead.Which,stage,of,brand,loyalty,is,this,customer,in?,,,ANS,-brand,preference
Which,manufacturer,distribution,model,is,enhanced,by,the,shipping,and,tracking,capabilities,of,a,global,p
ackage,delivery,service?,,,ANS,-Direct
Which,three,tasks,are,key,responsibilities,of,operations,managers?,,,ANS,-
Planning,the,overall,production,process
Determining,the,best,layout,for,the,firm's,facilities
Implementing,the,production,plan
Which,two,characteristics,does,a,Just-In-Time,(JIT),System,have?,,,ANS,-
Production,using,JIT,reduces,a,firm's,inventory,costs.
A,JIT,system,seeks,to,eliminate,anything,that,does,not,add,value,in,operations,activities.
Which,aspect,of,operations,management,do,the,ISO,9000,standards,address?,,,ANS,-
Establishment,of,effective,quality,systems
Which,manufacturing,model,uses,technology,to,produce,small,runs,of,customized,products,cost,effectivel
y?,,,ANS,-Flexible
Which,two,of,the,following,distribution,channels,would,take,title,of,the,products,they,handle?,,,ANS,-
Limited-function,merchant,wholesaler
Full-function,merchant,wholesaler
Which,economic,graph,is,used,by,organizations,to,regulate,production,by,predicting,the,amount,of,produ
ct,buyers,will,purchase,at,different,prices?,,,ANS,-Demand,Curve
Which,two,factors,drive,demand,in,a,microeconomic,system?,,,ANS,-Price,of,substitute,goods
Customer,preference
, How,does,a,sudden,shortage,of,a,commodity,product,affect,the,immediate,demand,for,the,product,at,its,
current,price?,,,ANS,-Demand,increases
Which,two,impacts,result,from,a,nation's,increase,in,productivity?,,,ANS,-Economy,expands
Personal,wealth,increases
For,which,two,purposes,will,the,U.S.,Federal,Reserve,System,follow,an,expansionary,monetary,policy?,,,A
NS,-To,encourage,bankers,to,make,loans
To,cut,the,cost,of,borrowing
Which,two,economic,impacts,should,a,manager,anticipate,when,the,U.S.,government,reduces,the,numbe
r,of,Treasury,bills,,Treasury,Notes,,and,Treasury,bonds,it,sells?,,,ANS,-
A,rise,of,interest,rates,on,these,securities
An,increase,in,overall,cost,of,debt,to,private,borrowers
What,is,one,role,of,a,financial,manager?,,,ANS,-Analyzing,major,investment,decisions
Which,two,activities,are,finance,activities,rather,than,accounting,activities?,,,ANS,-
Making,capital,market,investments
Creating,a,financial,plan
Which,three,sources,should,a,business,consider,when,seeking,a,long-term,funding,source?,,,ANS,-
Venture,capital
Public,sale,of,stocks
Hedge,funds
In,which,type,of,security,should,a,business,invest,its,excess,cash,in,anticipation,of,paying,off,the,current,y
ear's,tax,liability?,,,ANS,-commerical,paper
Which,role,does,the,underwriter,play,in,financing,business,operations,when,using,the,capital,market,to,se
ll,securities,to,the,public?,,,ANS,-It,assumes,the,risk,of,the,assessed,value,of,the,security,from,the,issuer.
