MKTG 4500 Test #1 Questions and
Answers 100% Pass
Origin on the internet - ✔✔researchers began work in 1960's; initially
governed by National Science Foundation (which prohibited all
commercial transactions)
Key adopters of internet - ✔✔University instructors and researchers; the
military
the internet is a ____ network of ________ networks - ✔✔global;
interconnected
Three types of access to the internet: - ✔✔public internet; intranet; extranet
public internet - ✔✔publicly accessible system of networks that connects
computers around the world
1
100% Pass Guarantee Katelyn Whitman, All Rights
, intranet - ✔✔links computers and people within a particular company and
it typically managed by HR department
extranet - ✔✔allows controlled access form he outside, for specific business
or educational purposes
three general purposes technologies form the foundation of internet
marketing and pave the way for greater innovation: - ✔✔the digital
revolution; networking; individualization
the digital revolution - ✔✔digital computing and digitalization
networking - ✔✔connectivity of the internet
individualization - ✔✔ability to create messages, marketing campaigns,
and products geared towards individuals
T/F: everything on the internet is digital - ✔✔TRUE
The state of being digital - ✔✔something is digital when all of its properties
and informational stored as a string of zeroes and ones (bits)
2
100% Pass Guarantee Katelyn Whitman, All Rights
Answers 100% Pass
Origin on the internet - ✔✔researchers began work in 1960's; initially
governed by National Science Foundation (which prohibited all
commercial transactions)
Key adopters of internet - ✔✔University instructors and researchers; the
military
the internet is a ____ network of ________ networks - ✔✔global;
interconnected
Three types of access to the internet: - ✔✔public internet; intranet; extranet
public internet - ✔✔publicly accessible system of networks that connects
computers around the world
1
100% Pass Guarantee Katelyn Whitman, All Rights
, intranet - ✔✔links computers and people within a particular company and
it typically managed by HR department
extranet - ✔✔allows controlled access form he outside, for specific business
or educational purposes
three general purposes technologies form the foundation of internet
marketing and pave the way for greater innovation: - ✔✔the digital
revolution; networking; individualization
the digital revolution - ✔✔digital computing and digitalization
networking - ✔✔connectivity of the internet
individualization - ✔✔ability to create messages, marketing campaigns,
and products geared towards individuals
T/F: everything on the internet is digital - ✔✔TRUE
The state of being digital - ✔✔something is digital when all of its properties
and informational stored as a string of zeroes and ones (bits)
2
100% Pass Guarantee Katelyn Whitman, All Rights
