MKTG 4500 Test #1 Questions and
Answers 100% Pass
The Virtuous Cycle and the Internet Boom - ✔✔Consumer Business
Internet Access -> Web Content -> Popular Fascination
Aftermath of the Internet - ✔✔Scale back and smarten up marketing
expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and
renewed emphasis on analytics/ROI and sales funnel
Advanced Connection Devices - ✔✔cell phones to wireless systems-
increase potential online consumer audience. the internet of everything
Internet of Things (IoT) - ✔✔the network of physical objects accessed
through the internet. These objects contain embedded technology to
1
100% Pass Guarantee Katelyn Whitman, All Rights
, interact with internal states or external environment. Ex: Apple watch,
home pod, alarm systems
Internet of Everything (IoE) - ✔✔Brining together people, processes, data,
and things to make networked connections and information more relevant
and valuable than ever before-turning information into actions that create
new capabilities, richer experiences, and unprecedented economic
opportunity for businesses, individual, and countries
4 Pillars - ✔✔people, process, data, and things - builds on top of the
Internet of things with one pillar - things. IoE further advances the power
of the internet to improve businesses and industry outcomes and
ultimately make people's lives better by adding to the progress of the IoT
Virtual Reality (VR) - ✔✔video, audio, and sensors, transported into the
digital environment, immersed in environment. Embedding of graphics
into actual settings.
Augmented Reality (AR) - ✔✔most accepted technology, Pokemon Go,
taking what you see in front of you and overlaying digital components.
2
100% Pass Guarantee Katelyn Whitman, All Rights
Answers 100% Pass
The Virtuous Cycle and the Internet Boom - ✔✔Consumer Business
Internet Access -> Web Content -> Popular Fascination
Aftermath of the Internet - ✔✔Scale back and smarten up marketing
expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and
renewed emphasis on analytics/ROI and sales funnel
Advanced Connection Devices - ✔✔cell phones to wireless systems-
increase potential online consumer audience. the internet of everything
Internet of Things (IoT) - ✔✔the network of physical objects accessed
through the internet. These objects contain embedded technology to
1
100% Pass Guarantee Katelyn Whitman, All Rights
, interact with internal states or external environment. Ex: Apple watch,
home pod, alarm systems
Internet of Everything (IoE) - ✔✔Brining together people, processes, data,
and things to make networked connections and information more relevant
and valuable than ever before-turning information into actions that create
new capabilities, richer experiences, and unprecedented economic
opportunity for businesses, individual, and countries
4 Pillars - ✔✔people, process, data, and things - builds on top of the
Internet of things with one pillar - things. IoE further advances the power
of the internet to improve businesses and industry outcomes and
ultimately make people's lives better by adding to the progress of the IoT
Virtual Reality (VR) - ✔✔video, audio, and sensors, transported into the
digital environment, immersed in environment. Embedding of graphics
into actual settings.
Augmented Reality (AR) - ✔✔most accepted technology, Pokemon Go,
taking what you see in front of you and overlaying digital components.
2
100% Pass Guarantee Katelyn Whitman, All Rights
