UPDATE WITH 100% SOLVED -GRADED A+
VERIFIED UPDATE
Which of the following terms describes a technical professional responsible for making
the sale and performing the work?
a) Business Developer
b) Principal Closer
c) Seller Doer
d) Rainmaker - ANS-c
It is recommended that a firm add a marketing coordinator when it reaches ______
employees.
a) 10
b) 20
c) 50
d) 85 - ANS-b
Which of the following is NOT one a critical skills for a marketing professional?
a) Writing
b) Multi-tasking
c) Team player
d) Technical expertise - ANS-d
Which of the following terms describes a long-term professional relationship that fosters
confidence, trust, and mutual learning:
a) Coaching
b) Leadership
c) Mentoring
d) Professional Development - ANS-c
A lead is a __________ about a potential project.
a) Documented Source
b) Piece of non-credible information
c) Formal RFP
, d) Clue - ANS-d
Which of the following is NOT a way to promote cross-selling?
a) Ensure all employees have a basic understanding of company offerings
b) Encourage employees to have in-depth knowledge of their market
c) Conduct regular staff training sessions
d) Utilize internal communications - ANS-b
Why are the first 4-6 months of a CRM implementation critical?
a) The implementation team is working without the assistance of the user group.
b) The implementation team must determine licensing issues.
c) It takes time to build the base data that will make the system valuable.
d) The implementation team must focus on implementation while ensuring proposals
are still produced. - ANS-c
Ultimately, a CRM system is all about:
a) Prospects
b) Project Data
c) People
d) Software - ANS-c
Which of the following is NOT a way that marketing and human resources work
together:
a) Developing training plans
b) Achieving MBE/WBE goals
c) Developing recruiting materials
d) Providing employee resume information - ANS-b
If the firm wants to sponsor recurring, informal training, they should consider:
a) Lunch & Learns
b) Special Events
c) Networking
d) Professional Organizations - ANS-a
Which of the following is NOT true about training programs:
a) Once you have learned something, you should move on to another topic and avoid
"re-training"
b) Hands-on training is the most effective
c) Use internal resources if they are available and qualified
d) Training should be a little fun. - ANS-a
Which of the following is the most important use of networking?
a) Getting a personal introduction to a prospect
b) Lead generation
c) Market research
d) Interacting on a "human" level - ANS-b