SPMT 370 test 1 Questions With 100%
Pass
ulitarian value - Answer-Gratification derived because something helps a consumer
solve aproblem or accomplish some task
/.Hedonic - Answer-value derived from the immediate gratification that comes from
someactivity
/.Homeostasis - Answer--prevention focused
/.Value - Answer-=benefits (what you get) - Cost (What you give)
/.internal factors - Answer-
/.external factors - Answer-
/.reference groups - Answer--primary
-secondary
-associative
-aspirational
-dissociative
/.primary group - Answer-the group that includes members who have frequent, direct
contact with one another
/.secondary group - Answer-the group to which a consumer belongs, with less frequent
contact and weaker influence than that found in a primary group
/.associative group - Answer-a group to which a consumer currently belongs
/.aspirational group - Answer-group in which a consumer desires to become a member
/.dissociative group - Answer-a group to which a consumer does not what to belong
/.Touch Points - Answer-areas of a business where customers have contact with the
company and data might be gathered
/.perpetual map - Answer-a technique to visually describe where brands are "located" in
consumers' minds relative to competing brands
/.Market segmentation - Answer-the process of dividing a market into meaningful,
relatively similar, and identifiable segments or groups
Pass
ulitarian value - Answer-Gratification derived because something helps a consumer
solve aproblem or accomplish some task
/.Hedonic - Answer-value derived from the immediate gratification that comes from
someactivity
/.Homeostasis - Answer--prevention focused
/.Value - Answer-=benefits (what you get) - Cost (What you give)
/.internal factors - Answer-
/.external factors - Answer-
/.reference groups - Answer--primary
-secondary
-associative
-aspirational
-dissociative
/.primary group - Answer-the group that includes members who have frequent, direct
contact with one another
/.secondary group - Answer-the group to which a consumer belongs, with less frequent
contact and weaker influence than that found in a primary group
/.associative group - Answer-a group to which a consumer currently belongs
/.aspirational group - Answer-group in which a consumer desires to become a member
/.dissociative group - Answer-a group to which a consumer does not what to belong
/.Touch Points - Answer-areas of a business where customers have contact with the
company and data might be gathered
/.perpetual map - Answer-a technique to visually describe where brands are "located" in
consumers' minds relative to competing brands
/.Market segmentation - Answer-the process of dividing a market into meaningful,
relatively similar, and identifiable segments or groups
