CPCA Exam Questions and Answers Latest Version 2025 Graded A+
3 Factors of in-store retail that effect SKU proliferation - Answers -variety
-how much space is dedicated to a section
-placement of where products fall in store
Baseline Sales - Answers sales before promotion
Incremental Sales - Answers sales gained from promotion (ad, price discount, display)
Category Management.... - Answers -goes beyond food industry, applicable to all
-CONSUMER centric- retailer benefits from the customers being satisfied
-about ASSORTMENT
Destination Category - Answers primary store of choice for category by delivering consistent customer
value
-high dollar sale
-high household penetration
-high purchase frequency
-differentiated marketing approach from competitors
Routine Category - Answers preferred category provider as store is enhanced by its competitive
consumer value
-large dollar sales
-some high household penetration
-some high purchase frequency
-critical along with destination
Seasonal Category - Answers major category provider making retailer deliver frequent competitive
consumer value
-seasonal dollar sales
-average household penetration
-seasonal purchase frequency
Convenience Category** - Answers category provider making retailer deliver good consumer value
3 Factors of in-store retail that effect SKU proliferation - Answers -variety
-how much space is dedicated to a section
-placement of where products fall in store
Baseline Sales - Answers sales before promotion
Incremental Sales - Answers sales gained from promotion (ad, price discount, display)
Category Management.... - Answers -goes beyond food industry, applicable to all
-CONSUMER centric- retailer benefits from the customers being satisfied
-about ASSORTMENT
Destination Category - Answers primary store of choice for category by delivering consistent customer
value
-high dollar sale
-high household penetration
-high purchase frequency
-differentiated marketing approach from competitors
Routine Category - Answers preferred category provider as store is enhanced by its competitive
consumer value
-large dollar sales
-some high household penetration
-some high purchase frequency
-critical along with destination
Seasonal Category - Answers major category provider making retailer deliver frequent competitive
consumer value
-seasonal dollar sales
-average household penetration
-seasonal purchase frequency
Convenience Category** - Answers category provider making retailer deliver good consumer value
