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  • UCF MAR 3023
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Ucf Mar 3023 Exam

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2024/2025 Written for academic year
Institution UCF MAR 3023
Course UCF MAR 3023
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Exam of 10 pages for the course UCF MAR 3023 at UCF MAR 3023 (UCF MAR 3023 EXAM)

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UCF MAR 3023 EXAM 1 – MASSIAH
QUESTIONS AND ANSWERS

True60-60ans--✔✔Value60is60what60you60get60for60what60you60give.

Value-Based60Marketing60-60ans--
✔✔Serena60studies60her60customer60profiles,60market60research60data,60complaints,60a
nd60other60information,60attempting60to60better60understand60what60her60customers60wa
nt.60Serena60most60likely60operates60in60the60__________60era60of60marketing.

Expanding60from60offering60just60goods60to60also60services.60-60ans--
✔✔Four60Winds60Art60Gallery60recently60began60offering60appraisals60of60customers'60a
rt60collections,60in60addition60to60continuing60to60sell60paintings.60Four60Winds60is:

Marketing60Mix60-60ans--
✔✔The60_____60consists60of60the60product,60price,60place,60and60promotion60of60an60off
ering.

Social60Media60-60ans--
✔✔A60national60hotel60chain60engages60in60conversations60with60its60customers60throug
h60Facebook60and60even60allows60them60to60book60their60hotel60reservations60through60i
ts60Facebook60page.60This60is60an60example60of60marketing60using:

Segments60-60ans--
✔✔Crest60toothpaste60targets60different60consumer60_____60by60offering60different60typ
es60of60toothpaste60for60smokers60than60it60does60for60children60based60on60their60differi
ng60needs60and60wants.

Customer60Relationship60Management60-60ans--
✔✔A60business60philosophy60and60set60of60strategies,60programs,60and60systems60that6
0focus60on60identifying60and60building60loyalty60among60the60firm's60most60valued60custo
mers60is60known60as

Price60-60ans--
✔✔Which60of60the60following60marketing60mix60variables60is60involved60in60the60capture6
0of60value60in60the60marketing60exchange?


Marketing60Analytics60-60ans--
✔✔Kroger60collects60massive60amounts60of60data60about60how,60when,60why,60where,60

, and60what60people60buy,60and60then60analyzes60those60data60to60better60serve60its60cust
omers.60This60refers60to

Thoughtful60Planning60-60ans--
✔✔Rather60than60being60just60a60random60activity,60good60marketing60requires60_____6
0in60determining60appropriate60actions60to60produce60sound60decisions.


Needs60and60Wants60-60ans--
✔✔Understanding60consumers'60_____60is60fundamental60to60marketing60success.

Constantly60measuring60the60benefits60that60customers60receive60against60the60costs60of
60offerings.60-60ans--
✔✔Which60of60the60following60is60one60of60the60core60practices60among60value-
oriented60marketers?

Promotion60-60ans--
✔✔When60marketers60communicate60the60value60proposition,60it60involves60the60_____6
0element60of60the60marketing60mix.


Ideas60-60ans--
✔✔A60group60that60sponsors60bike60helmet60poster60contests60for60children60to60promot
e60bicycle60safety60is60providing60which60of60the60following60marketing60offerings?

Move60toward60a60relational60perspective60form60a60transactional60orientation60-60ans--
✔✔During60the60last60couple60of60decades,60it60has60become60important60for60value-
oriented60marketers60to60_____60with60customers.

False60-60ans--
✔✔A60mission60statement60describes60the60specific60actions60a60firm60will60take60to60ac
hieve60its60goals.

Target60Marketing60-60ans--
✔✔After60identifying60various60market60segments60that60her60company60could60pursue,6
0Lisa60evaluated60each60segment's60attractiveness60based60on60size,60income,60and60ac
cessibility.60Lisa60was60involved60in

Integrated60Marketing60Communications60-60ans--
✔✔When60marketers60use60a60variety60of60communication60disciplines—
advertising,60personal60selling,60sales60promotion,60public60relations,60direct60marketing,
60and60online60marketing60including60social60media—
in60combination60to60communicate60a60value60proposition60to60the60customer,60it60is60ref
erred60to60as

GM60(Gross60Margin)60-60ans--
✔✔Which60of60the60following60is60a60marketing60metric60that60might60be60used60to60eval
uate60the60performance60of60a60company's60implementation60of60its60marketing60plan?

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