UCSB COMM 88 FINAL EXAMINATION QUESTIONS WITH
SOLUTIONS GRADED A+2025/2026
✔✔Double-blind experiments - ✔✔an experiment in which neither research participants
nor research personnel know participants' treatment condition during the running of an
experiment
✔✔3 Characteristics of In-Depth Interviews - ✔✔1) Intended to yield rich/detailed info on
participants experiences and interpretations
2) Primarily make use of open-ended questions
3)Generally flexible
✔✔Qualitative Data Analysis: - ✔✔ongoing process, doesn't have to wait until after
everything has been collected
✔✔Supplemental Archival and Other Data - ✔✔I.e. documents, either public records or
docs provided by participants
✔✔Reflexibility - ✔✔common practice in qualitative research where researcher
considers how his/her characteristics shaped the research process
✔✔Participant Observation - ✔✔field researcher participates to some extent in the
activity being studied vs non-participant
✔✔Overt - ✔✔Most field research requires this; Reveals identity as a researcher
✔✔Cohort - ✔✔Ethically questionable; Conceal identity as a researcher
✔✔Focus Group - ✔✔(kind of group interview) researcher collects data from a group by
moderating a discussion group on a particular subject
✔✔Steps in Field Studies - ✔✔1. Select group/ Setting
2.Gain Access --> Gate Keeper
3. Establish roles and relationships
4.Decide what to observe/ who to interview
5. Gather and analyze data
6. Leave the field
7.Write the report
✔✔Gate Keeper - ✔✔Relevant authority whose permission is need to gain access to
group or setting
✔✔Key Informant - ✔✔provide info to researchers
SOLUTIONS GRADED A+2025/2026
✔✔Double-blind experiments - ✔✔an experiment in which neither research participants
nor research personnel know participants' treatment condition during the running of an
experiment
✔✔3 Characteristics of In-Depth Interviews - ✔✔1) Intended to yield rich/detailed info on
participants experiences and interpretations
2) Primarily make use of open-ended questions
3)Generally flexible
✔✔Qualitative Data Analysis: - ✔✔ongoing process, doesn't have to wait until after
everything has been collected
✔✔Supplemental Archival and Other Data - ✔✔I.e. documents, either public records or
docs provided by participants
✔✔Reflexibility - ✔✔common practice in qualitative research where researcher
considers how his/her characteristics shaped the research process
✔✔Participant Observation - ✔✔field researcher participates to some extent in the
activity being studied vs non-participant
✔✔Overt - ✔✔Most field research requires this; Reveals identity as a researcher
✔✔Cohort - ✔✔Ethically questionable; Conceal identity as a researcher
✔✔Focus Group - ✔✔(kind of group interview) researcher collects data from a group by
moderating a discussion group on a particular subject
✔✔Steps in Field Studies - ✔✔1. Select group/ Setting
2.Gain Access --> Gate Keeper
3. Establish roles and relationships
4.Decide what to observe/ who to interview
5. Gather and analyze data
6. Leave the field
7.Write the report
✔✔Gate Keeper - ✔✔Relevant authority whose permission is need to gain access to
group or setting
✔✔Key Informant - ✔✔provide info to researchers
