Test Bank For Electronic Commerce: A Managerial and Social Networks Perspective (Business and Economics) By Turban / Lee / King / Liang ||All Chapters

Electronic Commerce 9th Edition (Turban / Lee / King / Liang /
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Turban)Chapter 1 Overview of Electronic Commerce
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1.1 True/False

1) Radio frequency identification (RFID) chips were used to prevent counterfeit tickets
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and toensure the safety of the athletes' food at the 2008 Olympics in Beijing.
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Answer: TRUE eek



Diff: 2 Page Ref: 2
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AACSB Standard: Use of Information Technology
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2) Electronic commerce (EC) is the process of buying, selling, transferring, or
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exchangingproducts, services, and/or information via the Internet only.
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Answer: FALSE e e k


Diff: 2 eekPage Ref: 4 eek ee k



AACSB Standard: Use of Information Technology
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3) EC can be conducted over the public Internet or privately-owned
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intranets.Answer: TRUE
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Diff: 1 eekPage Ref: 4 eek ee k




4) In the field, a sales representative writes notes with a mobile handwriting-recognition
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computerimmediately after a sales call. This can be viewed as an business-to-business
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EC activity. Answer: FALSE
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Diff: 2 eekPage Ref: 5 eek ee k



AACSB Standard: Reflective Thinking
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5) From a service perspective, EC allow governments, firms, consumers, and management to
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bothcut service costs and improve the quality and speed of customer service.
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Answer: TRUE eek



Diff: 2 Page Ref: 5
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AACSB Standard: Use of Information Technology
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6) An extranet is a network that uses private corporate networks to link together multiple
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intranets.Answer: FALSE
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Diff: 2 eekPage Ref: 7 eek ee k




7) An example of business-to-consumer (B2C) is when Dell provides customer service
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online bycollaborating electronically with its partners.
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Answer: FALSE e e k


Diff: 2 Page Ref: 7
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,8) eMarketer estimated that retail e-commerce sales would decrease approximately 1.6
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percent in2009.
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Answer: FALSE e e k


Diff: 2 Page Ref: 7
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9) Network infrastructures include cell phones and other electronic devices that are
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located invarious locations by telecommunications networks, including wireless ones.
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Answer: TRUE eek



Diff: 2 Page Ref: 8
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AACSB Standard: Use of Information Technology
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10) The final participants in B2B transactions are
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consumers.Answer: FALSE
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Diff: 1 Page Ref: 9
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11) When RetroMedia Inc. purchases Godiva chocolates as gifts for its employees and has
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Godivamail them directly to the recipient, RetroMedia is engaged in B2B2C.
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Answer: TRUE eek



Diff: 2 Page Ref: 9, 10
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12) Doing your banking on an iPhone is an example of m-
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commerce.Answer: TRUE k
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Diff: 2 Page Ref: 11
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AACSB Standard: Use of Information Technology
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13) EC's future is now being shaped largely by the worldwide oil and financial
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crises.Answer: FALSE
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Diff: 3 Page Ref: 13
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AACSB Standard: Reflective Thinking
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14) Despite the failures of individual companies, the total volume of EC has been growing
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by 5 to7 percent every year.
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Answer: FALSE e e k


Diff: 2 Page Ref: 13
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15) E-commerce 2.0 is based primarily on blogs and corporate-sponsored eek eek eek eek eek eek eek eek



collaboration.Answer: FALSE
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Diff: 1 Page Ref: 13
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16) In effect, in a social network there are online and offline communities of people with
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similarinterests.
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Answer: FALSE e e k


Diff: 2 Page Ref: 17
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,17) Enterprise-oriented networks are social networks whose primary objective is to eek eek eek eek eek eek eek ee k eek



facilitatebusiness.
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Answer: TRUE eek



Diff: 1 Page Ref: 17
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18) Economic, legal, societal, and technological factors have created a highly competitive
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businessenvironment in which customers are becoming less powerful.
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Answer: FALSE e e k


Diff: 2 Page Ref: 27
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19) The financial/economic crisis of 2008-2009 has resulted in many companies going
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out ofbusiness or being acquired by other companies.
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Answer: TRUE eek



Diff: 1 Page Ref: 27
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20) Business models are a subset of a business plan or business case and refer to methods
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of doingbusiness by which a company can generate revenue.
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Answer: TRUE eek



Diff: 2 Page Ref: 30
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21) A business model outlines how the organization or the EC project will generate
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revenuethrough sales, transaction fees, advertising fees, affiliate fees, or other
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revenue sources. Answer: FALSE
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Diff: 2 Page Ref: 30
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22) A value proposition refers to the tangible and intangible benefits that a company can
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derivefrom using EC—making it an important part of the marketing plan.
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Answer: TRUE eek



Diff: 2 Page Ref: 33
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23) Affiliate marketing is an EC business model of word-of-mouth marketing in which
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customerspromote a product or service to friends or other people.
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Answer: FALSE e e k


Diff: 2 Page Ref: 34
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24) The Web site http://chemconnect.com for the chemical industry is an example of
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specialinterest vertical marketplaces that concentrate on one industry.
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Answer: TRUE eek



Diff: 1 Page Ref: 34
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25) The branch of philosophy that deals with what is considered to be right and wrong is
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known ascorporate governance.
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Answer: FALSE e e k


Diff: 1 Page Ref: 34
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, 1.2 Multiple Choice eek




1) The 2008 Olympics in Beijing was the most digital Olympics to date for each of the
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followingreasons except:
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A) Many of the tickets were purchased online by people worldwide, using Beijing
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GehueTicketmaster, in what is called business-to-business (B2B) e-commerce.
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B) The International Olympic Committee launched a YouTube channel to broadcast clips that
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wereaccessible in many developing countries.
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C) Millions watched the Olympics through online videos and Internet-enabled cell phones
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andother mobile devices.
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D) Global Positioning Systems (GPS) were used to track the position of sailing and rowing
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boats.Answer: A
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Diff: 3 Page Ref: 2
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AACSB Standard: Use of Information Technology
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2) RFID technology was used to support each of the following activities at the 2008
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BeijingOlympics except:
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A) ensuring safety of athletes' food ee k eek eek ee k



B) blogging on social networks eek eek eek



C) preventing the sale of counterfeit tickets eek eek eek eek ee k



D) tracking marathon eek



runnersAnswer: B
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Diff: 2 Page Ref: 2,3
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AACSB Standard: Use of Information Technology
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3) ee k refers to the buying and selling of goods and services; servicing of customers; eek eek eek eek eek eek eek eek eek eek eek eek



collaborating with business partners; and conducting electronic transactions within an
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organization.
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A) E-commerce
B) E-business
C) Pure e-commerce eek



D) Partial e- eek



commerceAnswer: B k
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Diff: 1 Page Ref: 5
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4) EC can take several forms depending on the degree of digitization of the following
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threedimensions:
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A) the product or service sold, the process, and the delivery method.
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B) the business process, the collaboration, and the transaction.
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C) the payment method, the delivery method, and the production method.
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D) the marketing channel, the agent, and the collaboration
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method.Answer: A
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Diff: 2 Page Ref: 5
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