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MNB1601 ASSIGNMENT 1 FOR 1ST SEM 2025

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2024/2025 Written for academic year
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University Of South Africa (Unisa)
Course
Business Management IB (MNB1601)
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MNB1601 ASSIGNMENT 1 FOR 1ST SEM 2025

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MNB1601 ASSIGNMENT 1
FOR SEMESTER 1 2025




YEAR: 2025

, Question 1
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Question text
To illustrate the importance of regularly washing hands with water and soap, Sanlam created a short,
moving image of their well-known brand logo of two hands, moving up and down and creating soap
bubbles. This is known as the ___________ of the advertising message.
Select one:

a.
heading

b.
illustration

c.
copy

d.
product
Clear my choice

Question 2
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Question text
The various brands of beer that SABMiller markets include: Castle Lager, Castle Light, Carling
Black Label and Hansa Pilsner, to name a few. The packaging for these various brands is very similar
with only the individual labels being different. SABMiller is making use of _____________
packaging.
Select one:

a.
reusable

b.
speciality

c.
family

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