MKT300 EXAMS WITH VERIFIED QUESTIONS
x x x x
AND CORRECT ANSWERS x x
6 xKeys xto xPersuasion
- xANSWERS-Reward xthem
x Punish xthem
Bond xwith xthem
Situation xlimits xtheir
xoptions x Demonstrate
xexpertise
Act xConsistently
Ad xSource xCharacteristics
- ANSWERS-
Credibility
x Attractiveness
Power
Advertising
-ANSWERS-A xpaid xmass-mediated xattempt xto xpersuade
Aficionado
-ANSWERS-Purity xof xsport
Ban xwagon
-ANSWERS-Everyone xjumps xon
BIRGing
- ANSWERS-
Basking x In
Reflective
x Glory
Want xto xbe xassociated xwith xwinning xteam
Buying xAllowances
-ANSWERS-Rebate
Charisma
- ANSWERS-Treat xeveryone xyou xmeet xas xif xhe/she xis xthe xmost ximportant xperson
xyou'll xmeet xthat x day
Comparison xAdvertising
-ANSWERS-Comparing xfeatures xto xthose xof xcompetitive xbrands
, Continuity
-ANSWERS-Pattern xof xplacement xof xads xin xmedia xschedule
CORFing
-ANSWERS-Cutting xoff xreflective xfailure
Dealer xContests
- ANSWERS-Create xCompetition
Dealer xLoaders
- ANSWERS-Giving xfree xproduct
Developing xan xad xcampaign
- ANSWERS-Target
xAudience x Advertising
xObjectives x x Media xPlan
Economic xPyramid
- ANSWERS-Commodities x- xno xloss/gain xif
xtraded x Goods x- xcreating/making xthings
Services x- xperforming xsomething xtangible xfor xsomeone
x Experiences x- xMemorable
Experiential xEconomy
-ANSWERS-Trying xnot xto xcommodicize xa xbrand, xtrying xto xkeep xits xworth
Fit xTheory
- ANSWERS-Congruence xbetween xorganizational xvalues xand xvalues xof xthe
xsponsored x events/activity
Gross xRating xPoints
-ANSWERS-Reach x(rating) xmultiplied xby xfrequency
How xads xwork
- ANSWERS-
Attention
x Memorability
x Persuasion
Institutional xAdvertising
- ANSWERS-Used xto xpromote xsocially xapproved xbehaviors. xI.e.-anti xsmoking
xcommercials
Media xPlan xConcepts x- xFrequency
- ANSWERS-Average xnumber xof xtimes xan xindividual xwithin xa xtarget xaudience xis
xexposed xto xmedia x vehicle
Media xPlan xConcepts x- xReach
- ANSWERS-Number xof xpeople xor xhouseholds xin xa xtarget xaudience xthat xwill xbe
x x x x
AND CORRECT ANSWERS x x
6 xKeys xto xPersuasion
- xANSWERS-Reward xthem
x Punish xthem
Bond xwith xthem
Situation xlimits xtheir
xoptions x Demonstrate
xexpertise
Act xConsistently
Ad xSource xCharacteristics
- ANSWERS-
Credibility
x Attractiveness
Power
Advertising
-ANSWERS-A xpaid xmass-mediated xattempt xto xpersuade
Aficionado
-ANSWERS-Purity xof xsport
Ban xwagon
-ANSWERS-Everyone xjumps xon
BIRGing
- ANSWERS-
Basking x In
Reflective
x Glory
Want xto xbe xassociated xwith xwinning xteam
Buying xAllowances
-ANSWERS-Rebate
Charisma
- ANSWERS-Treat xeveryone xyou xmeet xas xif xhe/she xis xthe xmost ximportant xperson
xyou'll xmeet xthat x day
Comparison xAdvertising
-ANSWERS-Comparing xfeatures xto xthose xof xcompetitive xbrands
, Continuity
-ANSWERS-Pattern xof xplacement xof xads xin xmedia xschedule
CORFing
-ANSWERS-Cutting xoff xreflective xfailure
Dealer xContests
- ANSWERS-Create xCompetition
Dealer xLoaders
- ANSWERS-Giving xfree xproduct
Developing xan xad xcampaign
- ANSWERS-Target
xAudience x Advertising
xObjectives x x Media xPlan
Economic xPyramid
- ANSWERS-Commodities x- xno xloss/gain xif
xtraded x Goods x- xcreating/making xthings
Services x- xperforming xsomething xtangible xfor xsomeone
x Experiences x- xMemorable
Experiential xEconomy
-ANSWERS-Trying xnot xto xcommodicize xa xbrand, xtrying xto xkeep xits xworth
Fit xTheory
- ANSWERS-Congruence xbetween xorganizational xvalues xand xvalues xof xthe
xsponsored x events/activity
Gross xRating xPoints
-ANSWERS-Reach x(rating) xmultiplied xby xfrequency
How xads xwork
- ANSWERS-
Attention
x Memorability
x Persuasion
Institutional xAdvertising
- ANSWERS-Used xto xpromote xsocially xapproved xbehaviors. xI.e.-anti xsmoking
xcommercials
Media xPlan xConcepts x- xFrequency
- ANSWERS-Average xnumber xof xtimes xan xindividual xwithin xa xtarget xaudience xis
xexposed xto xmedia x vehicle
Media xPlan xConcepts x- xReach
- ANSWERS-Number xof xpeople xor xhouseholds xin xa xtarget xaudience xthat xwill xbe
