hootsuite social marketing certification
UPDATED ACTUAL Exam Questions and
CORRECT Answers
a plan for continued engagement - CORRECT ANSWER - brand advocacy programs should
contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally
brand affinity - CORRECT ANSWER - let's say you're evaluating a customer of your
organization as a potential brand advocate. in addition to the three r's, whats another criteria you
could use to determine whether this person would represent your organization well?
created - CORRECT ANSWER - shared content can be categorized into two main categories:
curated, which is content gathered from trusted sources relevant to your industry, and ___, which
is content produced within your organization including items like blog articles, white papers,
inforgraphics, guides and visuals
a consistent length and production quality - CORRECT ANSWER - when planning out your
youtube publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so
your subscribers know when to look forward to your next video and what to expect
facbook gropus - CORRECT ANSWER - when running a paid ad on facebook, which of the
following is not a placement option
'objective' - CORRECT ANSWER - when buying an ad for Instagram or facebook, begin by
selecting the _____ that most closely matches your business needs
photos in which your organization has been tagged - CORRECT ANSWER - to ensure your
brand is being represented in the best light on Instagram, and to discover content from your
customers, you should keep an eye on _____
website field - CORRECT ANSWER - Instagram allows you to include clickable links in the
following area(s)
,a video campaign through google ad expereince - CORRECT ANSWER - to place a video ad
over youtube videos, which option would you choose
enable automatic publishing of a 60-second preview of the video in your feed - CORRECT
ANSWER - you have just uploaded a 4 minute video clip into your IGTV Channel. you've
added hashtags in the description to support discoverability. what's another tactic you could have
used to surface this video to your followers
seo-friendly - CORRECT ANSWER - when optimizing your social media profiles, be sure to
provide a consistent business description across all channels. brainstorm a handful of essential
and ____ keywords that describe your company and incorporate them into the copy of your
about sections
prospecting strategy for sales leads - CORRECT ANSWER - which of these is not a part of a
social media strategy
50-60 characters - CORRECT ANSWER - research shows that most facebook users are
mobile, and engagement declines dramatically with longer posts. a rule of thumb you should aim
to write posts that are around
community members may pipe in with an answer, thereby reducing the resources you dedicate to
customer support - CORRECT ANSWER - when you've been successful in building a
community that is well- acquainted with your brand and products it can become self-monitoring.
this means when a question arises
geo-targeted posts and tweets - CORRECT ANSWER - when it comes to building community,
which of the following is not a form of engagement
a question sticker or poll - CORRECT ANSWER - if you are creating an Instagram story, with
the purpose of gathering audience insights, which would be the bet feature to use?
, a powerful way to grow your community - CORRECT ANSWER - partnerships with
complementary business whose audience shares values with yours are
leading lines - CORRECT ANSWER - when taking photos for your social channels you can
add depth by using roads, buildings, or bridges to create a pathway that leads the viewer's eye to
a single spot. this is best described as
tap on your subject and adjust the exposure slider onscreen - CORRECT ANSWER - you are
taking photos for Instagram, using your phone's camera, and lighting conditions are not optional.
what is the best way to compensate for this, before taking your photo
hold down the record buttom for the duration of your take - CORRECT ANSWER -
individual Instagram stories have a limit of 15 seconds for video content. however,using
Instagram's segments tool, you can record a longer video. the segments tool then automatically
splices this longer video into 15 second segments, that will play consecutively for your viewers.
to do this simply:
clear business objectives, a well defined target audience, multiple ad variations - CORRECT
ANSWER - before launching a paid social advertising campaign it's best to have
facebook's audience insights: twitter analytics - CORRECT ANSWER - when it comes to
content marketing on social media, research is the key to understanding what content will
resonate with your audience. begin by looking at your social media audit, and then use network-
specific tools such as ____ and ____ to identify your audience demographics by network
geofilters - CORRECT ANSWER - on snapchat, a great way to generate buzz and encourage
your followers to amplify your brand is by creating image overlays referred to as ___
6 photos or videos - CORRECT ANSWER - to take full advantage of your twitter media
gallery, ensure that you've uploaded a minimum of
keep up with competitiors' content wihtout publicly folowing them - CORRECT ANSWER -
private twitter lists are a great way to ____
UPDATED ACTUAL Exam Questions and
CORRECT Answers
a plan for continued engagement - CORRECT ANSWER - brand advocacy programs should
contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally
brand affinity - CORRECT ANSWER - let's say you're evaluating a customer of your
organization as a potential brand advocate. in addition to the three r's, whats another criteria you
could use to determine whether this person would represent your organization well?
created - CORRECT ANSWER - shared content can be categorized into two main categories:
curated, which is content gathered from trusted sources relevant to your industry, and ___, which
is content produced within your organization including items like blog articles, white papers,
inforgraphics, guides and visuals
a consistent length and production quality - CORRECT ANSWER - when planning out your
youtube publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so
your subscribers know when to look forward to your next video and what to expect
facbook gropus - CORRECT ANSWER - when running a paid ad on facebook, which of the
following is not a placement option
'objective' - CORRECT ANSWER - when buying an ad for Instagram or facebook, begin by
selecting the _____ that most closely matches your business needs
photos in which your organization has been tagged - CORRECT ANSWER - to ensure your
brand is being represented in the best light on Instagram, and to discover content from your
customers, you should keep an eye on _____
website field - CORRECT ANSWER - Instagram allows you to include clickable links in the
following area(s)
,a video campaign through google ad expereince - CORRECT ANSWER - to place a video ad
over youtube videos, which option would you choose
enable automatic publishing of a 60-second preview of the video in your feed - CORRECT
ANSWER - you have just uploaded a 4 minute video clip into your IGTV Channel. you've
added hashtags in the description to support discoverability. what's another tactic you could have
used to surface this video to your followers
seo-friendly - CORRECT ANSWER - when optimizing your social media profiles, be sure to
provide a consistent business description across all channels. brainstorm a handful of essential
and ____ keywords that describe your company and incorporate them into the copy of your
about sections
prospecting strategy for sales leads - CORRECT ANSWER - which of these is not a part of a
social media strategy
50-60 characters - CORRECT ANSWER - research shows that most facebook users are
mobile, and engagement declines dramatically with longer posts. a rule of thumb you should aim
to write posts that are around
community members may pipe in with an answer, thereby reducing the resources you dedicate to
customer support - CORRECT ANSWER - when you've been successful in building a
community that is well- acquainted with your brand and products it can become self-monitoring.
this means when a question arises
geo-targeted posts and tweets - CORRECT ANSWER - when it comes to building community,
which of the following is not a form of engagement
a question sticker or poll - CORRECT ANSWER - if you are creating an Instagram story, with
the purpose of gathering audience insights, which would be the bet feature to use?
, a powerful way to grow your community - CORRECT ANSWER - partnerships with
complementary business whose audience shares values with yours are
leading lines - CORRECT ANSWER - when taking photos for your social channels you can
add depth by using roads, buildings, or bridges to create a pathway that leads the viewer's eye to
a single spot. this is best described as
tap on your subject and adjust the exposure slider onscreen - CORRECT ANSWER - you are
taking photos for Instagram, using your phone's camera, and lighting conditions are not optional.
what is the best way to compensate for this, before taking your photo
hold down the record buttom for the duration of your take - CORRECT ANSWER -
individual Instagram stories have a limit of 15 seconds for video content. however,using
Instagram's segments tool, you can record a longer video. the segments tool then automatically
splices this longer video into 15 second segments, that will play consecutively for your viewers.
to do this simply:
clear business objectives, a well defined target audience, multiple ad variations - CORRECT
ANSWER - before launching a paid social advertising campaign it's best to have
facebook's audience insights: twitter analytics - CORRECT ANSWER - when it comes to
content marketing on social media, research is the key to understanding what content will
resonate with your audience. begin by looking at your social media audit, and then use network-
specific tools such as ____ and ____ to identify your audience demographics by network
geofilters - CORRECT ANSWER - on snapchat, a great way to generate buzz and encourage
your followers to amplify your brand is by creating image overlays referred to as ___
6 photos or videos - CORRECT ANSWER - to take full advantage of your twitter media
gallery, ensure that you've uploaded a minimum of
keep up with competitiors' content wihtout publicly folowing them - CORRECT ANSWER -
private twitter lists are a great way to ____
