Hootsuite test UPDATED ACTUAL Exam
Questions and CORRECT Answers
Social media allows businesses to communicate via an interactive, two-way medium compared
to traditional one-sided mediums such as tv, radio, and print. - CORRECT ANSWER - True
Millennials have become the fastest growing demographic on several major social networks. -
CORRECT ANSWER - False
As Twitter is an open network, businesses are able to follow and monitor their customers for
insights into their ideas, habits, and opinions about different products and services. - CORRECT
ANSWER - True
Downloads of the Facebook mobile app are negligible, so it's unimportant to understand how
your Page looks on a mobile device. - CORRECT ANSWER - true
On Pinterest, a marketing team could create a board to showcase new products and an HR team
can create a board to _________ in order to entice job seekers. - CORRECT ANSWER -
highlight company culture
Pinterest has a large percentage of ___________ compared to other social networks. The average
Pinterest user also has a high household income. - CORRECT ANSWER - female
Designed as a mobile social network, ___________ users can easily take a picture or video on
their smartphone, choose a filter to fit the scene or mood, and then share it with their followers. -
CORRECT ANSWER - instagram
_____________ is the world's largest video-sharing social network, the second largest search
engine and one of the top three websites worldwide. - CORRECT ANSWER - YouTube
Your profile picture should be easily recognizable, even at ________ size. Your _________ is
usually the best choice. - CORRECT ANSWER - thumbnail, logo
, When drafting the bio section of a social profile, keep in mind that only the first ____________
will appear to customers in search engine results, so be sure to convey the most important
information first. - CORRECT ANSWER - 140 characters
Your Twitter 'Likes' tab allows you to: - CORRECT ANSWER - curate and display tweets
from others that you have liked and find valuable
Private Twitter Lists are a great way to _________. - CORRECT ANSWER - keep up with
competitors' content without publicly following them
On your Facebook Business page, which feature would you use if you want to provide your
followers with the ability to shop now, sign up, or contact your organization? - CORRECT
ANSWER - Call to action button
The Facebook page moderation feature: - CORRECT ANSWER - prevents comments that
contain certain words from being posted
_______________ let you segment your company offerings by target market and are a great way
to focus on different products separately so you can modify positioning and messaging. -
CORRECT ANSWER - LinkedIn showcase pages
You should keep the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company. - CORRECT
ANSWER - False
Instagram allows you to include clickable links in the following area(s): - CORRECT
ANSWER - Website Field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround? - CORRECT ANSWER - Use notes app to draft
then copy and paste in bio
Questions and CORRECT Answers
Social media allows businesses to communicate via an interactive, two-way medium compared
to traditional one-sided mediums such as tv, radio, and print. - CORRECT ANSWER - True
Millennials have become the fastest growing demographic on several major social networks. -
CORRECT ANSWER - False
As Twitter is an open network, businesses are able to follow and monitor their customers for
insights into their ideas, habits, and opinions about different products and services. - CORRECT
ANSWER - True
Downloads of the Facebook mobile app are negligible, so it's unimportant to understand how
your Page looks on a mobile device. - CORRECT ANSWER - true
On Pinterest, a marketing team could create a board to showcase new products and an HR team
can create a board to _________ in order to entice job seekers. - CORRECT ANSWER -
highlight company culture
Pinterest has a large percentage of ___________ compared to other social networks. The average
Pinterest user also has a high household income. - CORRECT ANSWER - female
Designed as a mobile social network, ___________ users can easily take a picture or video on
their smartphone, choose a filter to fit the scene or mood, and then share it with their followers. -
CORRECT ANSWER - instagram
_____________ is the world's largest video-sharing social network, the second largest search
engine and one of the top three websites worldwide. - CORRECT ANSWER - YouTube
Your profile picture should be easily recognizable, even at ________ size. Your _________ is
usually the best choice. - CORRECT ANSWER - thumbnail, logo
, When drafting the bio section of a social profile, keep in mind that only the first ____________
will appear to customers in search engine results, so be sure to convey the most important
information first. - CORRECT ANSWER - 140 characters
Your Twitter 'Likes' tab allows you to: - CORRECT ANSWER - curate and display tweets
from others that you have liked and find valuable
Private Twitter Lists are a great way to _________. - CORRECT ANSWER - keep up with
competitors' content without publicly following them
On your Facebook Business page, which feature would you use if you want to provide your
followers with the ability to shop now, sign up, or contact your organization? - CORRECT
ANSWER - Call to action button
The Facebook page moderation feature: - CORRECT ANSWER - prevents comments that
contain certain words from being posted
_______________ let you segment your company offerings by target market and are a great way
to focus on different products separately so you can modify positioning and messaging. -
CORRECT ANSWER - LinkedIn showcase pages
You should keep the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company. - CORRECT
ANSWER - False
Instagram allows you to include clickable links in the following area(s): - CORRECT
ANSWER - Website Field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround? - CORRECT ANSWER - Use notes app to draft
then copy and paste in bio
