DM Hootsuite Exam #1 UPDATED ACTUAL
Exam Questions and CORRECT Answers
Cover photos have a prominent location in your social media profiles, so you should use this
space strategically - for example, it's a great place to... - CORRECT ANSWER - announce
new product releases or generate interest in upcoming events
When optimizing your social media profiles, be sure to provide a consistent business description
across all channels. Brainstorm a handful of essential and _____________ keywords that
describe your company, and incorporate them into the copy of your About sections. - CORRECT
ANSWER - SEO friendly
Private Twitter Lists are a great way to _________. - CORRECT ANSWER - keep up with
competitors content without actually following them
Which of the following statements describes a best practice regarding your Facebook page
profile picture? - CORRECT ANSWER - keep your profile picture consistent
On your Facebook Business page, which feature would you use to provide your followers with
the ability to shop now, sign up, or contact your organization? - CORRECT ANSWER - call
to action button
You should keep the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company. - CORRECT
ANSWER - false
_______________ let you segment your company offerings by target market and are a great way
to focus on different products separately so you can modify positioning and messaging. -
CORRECT ANSWER - LinkedIn Showcase page
What is a unique feature of an Instagram Business account versus a Personal Account? -
CORRECT ANSWER - They can include at least one contact option, in the form of an email,
phone number, or street address.
,To ensure your brand is being represented in the best light on Instagram, and to discover content
from your customers, you should keep an eye on _____________. - CORRECT ANSWER -
Photos in which your organization has been tagged
When optimizing your YouTube page, use _______________________ for grouping together
relevant videos so viewers progress naturally from video to video, thus generating more views
through their session. - CORRECT ANSWER - playlists
______________________ are a YouTube feature that show up at the end of your video and can
be used to lead visitors to a landing page once they have finished watching it. - CORRECT
ANSWER - video cards
Which of the following IS a component of a social media strategy? - CORRECT ANSWER -
Crisis Management Plan
The key question you want to keep in mind while undertaking a social media audit is: "What
value is your organization adding to your customers through social media now vs.
_______________?" - CORRECT ANSWER - the value you want to be adding
Social media objectives should: - CORRECT ANSWER - adhere to the S.M.A.R.T.
framework (specific, measurable, achievable, relevant, time-bound)
Identify the order of the elements below that most accurately reflects their relationship to each
other. - CORRECT ANSWER - Organization Goals, Departmental Goals, Social Media Goals,
Social Media Objectives, Social Media Tactics
When pitching your budget to decision makers, focus on conveying two things: First,
demonstrate ROI from the current year, and second: - CORRECT ANSWER - showcase the
value of the initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: - CORRECT ANSWER - paid, owned,
earned
, _______________would involve serving messages and content organically through your
organization's official social channels. - CORRECT ANSWER - Owned tactics
Identifying and defining _______________for the calendar year is essential when planning your
social media activity. - CORRECT ANSWER - key dates and timelines
Four days into launching your content strategy, if is not hitting its performance goals. You
should: - CORRECT ANSWER - give it some more time, and continue monitoring results
Qualitative and quantitative data should be _______________ on a consistent basis. -
CORRECT ANSWER - gathered, analyzed and used to adjust course
Engagement can be categorized into _________ distinct types, all of which drive value for the
members of your community. - CORRECT ANSWER - 4
shared content
customer support queries
negative sentiments
proactive engagement
If you encounter a question on social media channels to which you don't have an answer, its best
to be _________ - CORRECT ANSWER - honest
In order to cement positive relationships with your brand advocates on Twitter, you should: -
CORRECT ANSWER - engage with their online content and give public shout outs to
recognize their support
Operating without a ______________ could result in posts that exhibit unbalanced tone, subject
matter, or purpose. Moreover, without this plan in place, most organizations would find it
difficult to maintain an effective cadence and regularity to their posting schedule. - CORRECT
ANSWER - content strategy
Exam Questions and CORRECT Answers
Cover photos have a prominent location in your social media profiles, so you should use this
space strategically - for example, it's a great place to... - CORRECT ANSWER - announce
new product releases or generate interest in upcoming events
When optimizing your social media profiles, be sure to provide a consistent business description
across all channels. Brainstorm a handful of essential and _____________ keywords that
describe your company, and incorporate them into the copy of your About sections. - CORRECT
ANSWER - SEO friendly
Private Twitter Lists are a great way to _________. - CORRECT ANSWER - keep up with
competitors content without actually following them
Which of the following statements describes a best practice regarding your Facebook page
profile picture? - CORRECT ANSWER - keep your profile picture consistent
On your Facebook Business page, which feature would you use to provide your followers with
the ability to shop now, sign up, or contact your organization? - CORRECT ANSWER - call
to action button
You should keep the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company. - CORRECT
ANSWER - false
_______________ let you segment your company offerings by target market and are a great way
to focus on different products separately so you can modify positioning and messaging. -
CORRECT ANSWER - LinkedIn Showcase page
What is a unique feature of an Instagram Business account versus a Personal Account? -
CORRECT ANSWER - They can include at least one contact option, in the form of an email,
phone number, or street address.
,To ensure your brand is being represented in the best light on Instagram, and to discover content
from your customers, you should keep an eye on _____________. - CORRECT ANSWER -
Photos in which your organization has been tagged
When optimizing your YouTube page, use _______________________ for grouping together
relevant videos so viewers progress naturally from video to video, thus generating more views
through their session. - CORRECT ANSWER - playlists
______________________ are a YouTube feature that show up at the end of your video and can
be used to lead visitors to a landing page once they have finished watching it. - CORRECT
ANSWER - video cards
Which of the following IS a component of a social media strategy? - CORRECT ANSWER -
Crisis Management Plan
The key question you want to keep in mind while undertaking a social media audit is: "What
value is your organization adding to your customers through social media now vs.
_______________?" - CORRECT ANSWER - the value you want to be adding
Social media objectives should: - CORRECT ANSWER - adhere to the S.M.A.R.T.
framework (specific, measurable, achievable, relevant, time-bound)
Identify the order of the elements below that most accurately reflects their relationship to each
other. - CORRECT ANSWER - Organization Goals, Departmental Goals, Social Media Goals,
Social Media Objectives, Social Media Tactics
When pitching your budget to decision makers, focus on conveying two things: First,
demonstrate ROI from the current year, and second: - CORRECT ANSWER - showcase the
value of the initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: - CORRECT ANSWER - paid, owned,
earned
, _______________would involve serving messages and content organically through your
organization's official social channels. - CORRECT ANSWER - Owned tactics
Identifying and defining _______________for the calendar year is essential when planning your
social media activity. - CORRECT ANSWER - key dates and timelines
Four days into launching your content strategy, if is not hitting its performance goals. You
should: - CORRECT ANSWER - give it some more time, and continue monitoring results
Qualitative and quantitative data should be _______________ on a consistent basis. -
CORRECT ANSWER - gathered, analyzed and used to adjust course
Engagement can be categorized into _________ distinct types, all of which drive value for the
members of your community. - CORRECT ANSWER - 4
shared content
customer support queries
negative sentiments
proactive engagement
If you encounter a question on social media channels to which you don't have an answer, its best
to be _________ - CORRECT ANSWER - honest
In order to cement positive relationships with your brand advocates on Twitter, you should: -
CORRECT ANSWER - engage with their online content and give public shout outs to
recognize their support
Operating without a ______________ could result in posts that exhibit unbalanced tone, subject
matter, or purpose. Moreover, without this plan in place, most organizations would find it
difficult to maintain an effective cadence and regularity to their posting schedule. - CORRECT
ANSWER - content strategy
