Hootsuite Social Media Exam UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Your profile picture should be easily recognizable, even at ________ size. Your _________ is
usually the best choice. - CORRECT ANSWER - thumbnail; logo
When drafting the bio section of a social profile, keep in mind that only the first ____________
will appear to customers in search engine results, so be sure to convey the most important
information first. - CORRECT ANSWER - 140 characters
Your Twitter 'Likes' tab allows you to: - CORRECT ANSWER - curate and display tweets
from others that you have liked and find valuable
Private Twitter Lists are a great way to _________. - CORRECT ANSWER - keep up with
competitors' content without publicly following them
On your Facebook Business page, which feature would you use if you want to provide your
followers with the ability to shop now, sign up, or contact your organization? - CORRECT
ANSWER - call-to-action button
The Facebook page moderation feature: - CORRECT ANSWER - prevents comments that
contain certain words from being posted
_______________ let you segment your company offerings by target market and are a great way
to focus on different products separately so you can modify positioning and messaging. -
CORRECT ANSWER - LinkedIn Showcase Pages
You should keep the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company. - CORRECT
ANSWER - False
, Instagram allows you to include clickable links in the following area(s): - CORRECT
ANSWER - the website field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround? - CORRECT ANSWER - Draft your bio using
the notes app on your device, then paste your formatted copy into the bio field.
When optimizing your YouTube page, use _______________________ for grouping together
relevant videos so viewers progress naturally from video to video, thus generating more views
through their session. - CORRECT ANSWER - Playlists
A social media audit should include the following elements: - CORRECT ANSWER - an
itemized list of current social media networks and their activity rates, follower counts per social
network, competitive analysis
The following social networks must be a part of every businesses' social strategy: - CORRECT
ANSWER - None of these. Social networks should be considered based on customer
surveys and the social media presence your business has already established.
A strategic plan for how a company will incorporate social media into its business is: -
CORRECT ANSWER - a social media strategy
Brand voice/persona should be developed after your social strategy has been implemented for 6
months to see what kind of voice/persona occurs naturally. - CORRECT ANSWER - False
Social media strategies should be guided by overall business goals (e.g., increase sales by driving
more traffic from social media channels to web store). - CORRECT ANSWER - True
Objectives within a social media strategy should always be: - CORRECT ANSWER -
specific, measurable, achievable, realistic, time-bound
ACTUAL Exam Questions and CORRECT
Answers
Your profile picture should be easily recognizable, even at ________ size. Your _________ is
usually the best choice. - CORRECT ANSWER - thumbnail; logo
When drafting the bio section of a social profile, keep in mind that only the first ____________
will appear to customers in search engine results, so be sure to convey the most important
information first. - CORRECT ANSWER - 140 characters
Your Twitter 'Likes' tab allows you to: - CORRECT ANSWER - curate and display tweets
from others that you have liked and find valuable
Private Twitter Lists are a great way to _________. - CORRECT ANSWER - keep up with
competitors' content without publicly following them
On your Facebook Business page, which feature would you use if you want to provide your
followers with the ability to shop now, sign up, or contact your organization? - CORRECT
ANSWER - call-to-action button
The Facebook page moderation feature: - CORRECT ANSWER - prevents comments that
contain certain words from being posted
_______________ let you segment your company offerings by target market and are a great way
to focus on different products separately so you can modify positioning and messaging. -
CORRECT ANSWER - LinkedIn Showcase Pages
You should keep the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company. - CORRECT
ANSWER - False
, Instagram allows you to include clickable links in the following area(s): - CORRECT
ANSWER - the website field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround? - CORRECT ANSWER - Draft your bio using
the notes app on your device, then paste your formatted copy into the bio field.
When optimizing your YouTube page, use _______________________ for grouping together
relevant videos so viewers progress naturally from video to video, thus generating more views
through their session. - CORRECT ANSWER - Playlists
A social media audit should include the following elements: - CORRECT ANSWER - an
itemized list of current social media networks and their activity rates, follower counts per social
network, competitive analysis
The following social networks must be a part of every businesses' social strategy: - CORRECT
ANSWER - None of these. Social networks should be considered based on customer
surveys and the social media presence your business has already established.
A strategic plan for how a company will incorporate social media into its business is: -
CORRECT ANSWER - a social media strategy
Brand voice/persona should be developed after your social strategy has been implemented for 6
months to see what kind of voice/persona occurs naturally. - CORRECT ANSWER - False
Social media strategies should be guided by overall business goals (e.g., increase sales by driving
more traffic from social media channels to web store). - CORRECT ANSWER - True
Objectives within a social media strategy should always be: - CORRECT ANSWER -
specific, measurable, achievable, realistic, time-bound
