All Chapters Included
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All Answers Included
Consumer Behavior, 12e (Schiffman/Wisenblit)
Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior
1) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
N
Diff: 1
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
U
the components of strategic marketing.
AACSB: Reflective thinking
R
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
SE
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
Skill: Application
D
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Application of knowledge
O
3) Marketing and consumer behavior stem from the , which maintains that the essence
of marketing is satisfying consumers' needs, creating value and retaining customers.
A) production concept
C
B) product concept
C) selling concept
D) societal concept
S
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
, wertyujik
4) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
N
AACSB: Application of knowledge
5) Tripp runs a product development division at a software company. His division was focused
U
on producing a word processing software that performs better and has more features than any
competitive product, so they added every feature that was technically feasible. However, they
found that consumers were satisfied with fewer features and unwilling to pay more for the
R
advanced software. Tripp and his team suffered from .
A) marketing myopia
B) over-segmentation
C) target marketing
SE
D) technology devotion
E) marketing vision
Answer: A
Diff: 3
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
D
the components of strategic marketing.
AACSB: Application of knowledge
O
6) During historical periods when demand exceeded supply, businesses adopted the
concept.
A) marketing
B) technology
C
C) societal
D) production
E) product
S
Answer: D
Diff: 2
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
, wertyujik
7) The concept in business assumes that consumers are mostly interested in product
availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology
Answer: D
Diff: 2
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
N
the components of strategic marketing.
AACSB: Analytical thinking
U
8) The is characterized by the gearing up of manufacturing skills in order to expand
production.
A) marketing concept
R
B) product concept
C) selling concept
D) production concept
E) societal concept
SE
Answer: D
Diff: 2
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
D
9) The production concept makes sense for a business when .
A) consumers are more interested in product availability than in product variation
O
B) consumers are interested in obtaining the product that offers them the highest quality, best
performance, and most features
C) consumers have changing needs and insist that those needs be satisfied
D) consumers are unlikely to buy the product unless they are persuaded to do so
C
E) consumers are not sensitive to price
Answer: A
Diff: 2
S
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
, wertyujik
10) The focus of the was to sell more of what the manufacturing department was able
to produce.
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation
Answer: B
Diff: 1
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
N
the components of strategic marketing.
AACSB: Analytical thinking
U
11) Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus
is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing
his sales relative to his production capacity. Kevin's business is exhibiting the .
R
A) marketing concept
B) product concept
C) not-for-profit concept
D) selling concept
SE
E) market orientation
Answer: D
Diff: 1
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
D
AACSB: Application of knowledge
12) The key assumption underlying the marketing concept is that .
O
A) if manufacturers make a product, consumers will buy it
B) a company must determine the needs and wants of specific target markets and satisfy
consumers' needs better than the competition
C) the primary focus of a business should be producing as much as it can, in the cheapest way
C
possible
D) consumers are most interested in obtaining generic products at low prices
E) consumers are unlikely to buy a product unless they are aggressively persuaded to do so
S
Answer: B
Diff: 3
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Reflective thinking
wertuio
wertyujik
All Answers Included
Consumer Behavior, 12e (Schiffman/Wisenblit)
Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior
1) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
N
Diff: 1
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
U
the components of strategic marketing.
AACSB: Reflective thinking
R
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
SE
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
Skill: Application
D
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Application of knowledge
O
3) Marketing and consumer behavior stem from the , which maintains that the essence
of marketing is satisfying consumers' needs, creating value and retaining customers.
A) production concept
C
B) product concept
C) selling concept
D) societal concept
S
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
, wertyujik
4) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
N
AACSB: Application of knowledge
5) Tripp runs a product development division at a software company. His division was focused
U
on producing a word processing software that performs better and has more features than any
competitive product, so they added every feature that was technically feasible. However, they
found that consumers were satisfied with fewer features and unwilling to pay more for the
R
advanced software. Tripp and his team suffered from .
A) marketing myopia
B) over-segmentation
C) target marketing
SE
D) technology devotion
E) marketing vision
Answer: A
Diff: 3
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
D
the components of strategic marketing.
AACSB: Application of knowledge
O
6) During historical periods when demand exceeded supply, businesses adopted the
concept.
A) marketing
B) technology
C
C) societal
D) production
E) product
S
Answer: D
Diff: 2
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
, wertyujik
7) The concept in business assumes that consumers are mostly interested in product
availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology
Answer: D
Diff: 2
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
N
the components of strategic marketing.
AACSB: Analytical thinking
U
8) The is characterized by the gearing up of manufacturing skills in order to expand
production.
A) marketing concept
R
B) product concept
C) selling concept
D) production concept
E) societal concept
SE
Answer: D
Diff: 2
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
D
9) The production concept makes sense for a business when .
A) consumers are more interested in product availability than in product variation
O
B) consumers are interested in obtaining the product that offers them the highest quality, best
performance, and most features
C) consumers have changing needs and insist that those needs be satisfied
D) consumers are unlikely to buy the product unless they are persuaded to do so
C
E) consumers are not sensitive to price
Answer: A
Diff: 2
S
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
, wertyujik
10) The focus of the was to sell more of what the manufacturing department was able
to produce.
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation
Answer: B
Diff: 1
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
N
the components of strategic marketing.
AACSB: Analytical thinking
U
11) Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus
is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing
his sales relative to his production capacity. Kevin's business is exhibiting the .
R
A) marketing concept
B) product concept
C) not-for-profit concept
D) selling concept
SE
E) market orientation
Answer: D
Diff: 1
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
D
AACSB: Application of knowledge
12) The key assumption underlying the marketing concept is that .
O
A) if manufacturers make a product, consumers will buy it
B) a company must determine the needs and wants of specific target markets and satisfy
consumers' needs better than the competition
C) the primary focus of a business should be producing as much as it can, in the cheapest way
C
possible
D) consumers are most interested in obtaining generic products at low prices
E) consumers are unlikely to buy a product unless they are aggressively persuaded to do so
S
Answer: B
Diff: 3
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Reflective thinking
wertuio
