MGMT 380 Midterm Exam with complete solutions 2025.

MGMT 380 Midterm Exam with complete
solutions 2025




what .did .the .mainstream .distribution .system .do .(Y .U .Ranch .Case) .- .CORRECT
.ANSWERS-separate .the .rancher .from .the .customer .and .favored .large .farming
.operations .cause .of .economies .of .scale .and .preference .of .packers .to .deal .with
.large .sources .of .supply




what .was .the .alternative .business .model .in .Y .U .Ranch .Case .- .CORRECT
.ANSWERS-selling .directly .to .customers, .eliminating .intermediary .and .allowing
.producer .to .capture .all .or .most .of .final .price .sale




downsides .to .alternative .business .model .in .Y .U .Ranch .Case .- .CORRECT
.ANSWERS-rancher .needed .to .spend .close .to .half .or .all .of .his .time .on
.marketing .and .selling .roles .in .addition .to .regular .day-to-day .business .roles




what .helped .increase .efficiency .in .weight .gain .in .and .translated .into .well-
marbled .meat .- .CORRECT .ANSWERS-a .grain .diet


state .of .beef .farming .in .2002 .(Y .U .Ranch .Case) .- .CORRECT .ANSWERS-1)
.profits .falling .
2)tighter .regulations .and .variations .in .different .locations .
3)rising .input .costs
4)small .farmers .
5)must .increase .productivity .(price .takers)


where .did .the .cuts .of .meat .go .in .Y .U .Ranch .Case .- .CORRECT .ANSWERS--
.highest .graded .meat .(marbled) .went .to .highest .paying .customer .(usually
.restaurants
- .second .grade .meat .ended .up .with .grocers .that .worked .with .packers
- ."no .name" .grocers .took .the .remaining .meat

, four .reasons .why .consumers .have .grown .to .eat .more .(Pepsico .Case) .-
.CORRECT .ANSWERS-1) .demand .and .supply .has .increased .for .supersized
.portions .and .bulk .packaging .of .processed .foods .
2) .increased .prevalence .of .salt, .sugar .and .saturated .fats .in .food .
3) .nutrient .density .has .decreased .over .time, .as .result .of .biodiversity .loss .and
.removal .of .nutrients .and .minerals .in .processed .food .
4) .companies .add .value .to .their .products .by .adding .fiber, .omega-3 .fatty .acids
.and .other .nutrients .to .commodity .products .as .means .of .differentiating




key .causes .of .obesity .(PepsiCo .Case) .- .CORRECT .ANSWERS-increased
.consumption .of .energy-dense, .nutrient-poor, .calorie-rich .foods .with .high .levels
.of .sugar .and .saturated .fats .combined .with .reduced .physical .activity




The .food .and .beverage .industry .is .best .characterized .as .what .(PepsiCo .Case) .-
.CORRECT .ANSWERS-the .industry .that .specializes .in .the .conceptualization, .the
.making .of, .and .delivery .of .foods




unique .constraint .of .food .and .beverage .industry .(PepsiCo .Case) .- .CORRECT
.ANSWERS-food .consumption .is .ultimately .tapped




influx .of .nitrogen .into .food .system .has .resulted .in .dramatic .effects .including
.(PepsiCo .Case) .- .CORRECT .ANSWERS-reduced .drinking .water, .increased
.greenhouse .gas .emissions .from .soil, .changes .in .plant .composition, .polluted
.water .tables, .river .contamination, .and .oceanic .dead .zones




companies .have .been .able .to .substantially .reduce .the .costs .of .processed .food
.by .limiting .ingredients .to .two .primary .crops .(PepsiCo .Case) .- .CORRECT
.ANSWERS-corn .and .soy




food .and .beverage .industry .advocates .argue .that .the .power .to .improve .the
.food .available .in .the .marketplace .is .in .the .hands .of .who .(PepsiCo .Case) .-
.CORRECT .ANSWERS-consumers




PepsiCo .was .criticized .for .instituting .a .very .lax .and .misleading .certification
.program .called .- .CORRECT .ANSWERS-Smart .Choices




CEO .of .PepsiCo .changed .its ."fun .for .you" .slogan .to .- .CORRECT .ANSWERS-
"better .for .you" .and ."good .for .you"