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Competitive advantage
Generating above-average returns. Measured relative to other firms. Should rely on a more
holistic perspective vs. Just using one metric.
Strategic analysis framework
AFI
Strategy
Quest to gain and sustain a competitive advantage over
Companies
Array of activities
Vision statement
Paints a picture of where a company wants to be
, Balanced scorecard
Harnesses multiple internal and external performance metrics to balance both financial and
strategic goals. Used in the implementation phase
Strategic management
A branch of integrative management that seeks competitive advantages by integrating analysis,
formulation, and implementation
Competitive disadvantage
Underperformance relative to other competitors in the same industry or industry average
Competitive parity
Performance of two or more firms at the same level
Sustainable competitive advantage
Outperforming competitors or the industry over a prolonged period
Co-opetition
Cooperation by competitors to achieve a strategic objective
Firm effects
Results of managers' actions to influence firm performance