BTEC-Media Unit 1 Exam With 70 Correctly
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considered how texts were encoded with meaning by producers
and then decoded by audiences
Give this one a try later!
Case studies for stereotypical
1 Reception Theory
women
3 Case Studies for Age
, Editing Technique- action
4
match
Don't know?
Terms in this set (76)
audiences passively receive information from
Hypodermic Needle
texts without an attempt to process or
Theory
challenge it.
-text passes into the mass consciousness of
the audience unmediated
Hypodermic Needle
-audiences are manipulated by the creators
Theory- bullet points
and our behavior might be easily changed
-almost like a drug injection of media
the more time people spend "living" in the tv
Cultivation Theory world, the more likely they are to believe the
social reality portrayed on television
-people become desensitized to violence
-media begins to infiltrate into your reality
Cultivation Theory- -people may start to believe that what they
bullet points see is normal
-attempts to prove that we form views and
opinions about people over time
audience members receive mass media
Uses and
products in different ways and use them for
Gratifications Theory
different purposes
Answered Questions, Newest Valuable
Solution
Save
Practice questions for this set
Learn 1 /7 Study with Learn
considered how texts were encoded with meaning by producers
and then decoded by audiences
Give this one a try later!
Case studies for stereotypical
1 Reception Theory
women
3 Case Studies for Age
, Editing Technique- action
4
match
Don't know?
Terms in this set (76)
audiences passively receive information from
Hypodermic Needle
texts without an attempt to process or
Theory
challenge it.
-text passes into the mass consciousness of
the audience unmediated
Hypodermic Needle
-audiences are manipulated by the creators
Theory- bullet points
and our behavior might be easily changed
-almost like a drug injection of media
the more time people spend "living" in the tv
Cultivation Theory world, the more likely they are to believe the
social reality portrayed on television
-people become desensitized to violence
-media begins to infiltrate into your reality
Cultivation Theory- -people may start to believe that what they
bullet points see is normal
-attempts to prove that we form views and
opinions about people over time
audience members receive mass media
Uses and
products in different ways and use them for
Gratifications Theory
different purposes
