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There are three levels of strategy that affect different levels in an organization -
corporate, business, and managerial/functional level strategy. Which level of strategy is
most relevant when making decisions about how a business-unit within the firm will be
competitive?
A. Managerial/Functional-level Strategy
B. None of these levels of strategy are correct
C. Corporate-level Strategy
D. Business-level Strategy - ✔✔D. Business-level Strategy
Which strategic management analytical framework is most appropriate to use when
assessing major factors that affect profit potential of the premium chocolate industry?
A.Financial Ratio Analysis
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,B.VRIO
C.Porter's Five Forces
D.STEEP - ✔✔C.Porter's Five Forces
There are many substitutes for premium chocolate, particularly as a gift. Which of the
following is NOT a substitute?
Edible arrangements
Flowers
Premium chocolate from other companies
Wine - ✔✔Premium chocolate from other companies
Which of the following facts from the case would decrease the threat of new entrants
(i.e., new competitors) in a Porter's Five Forces analysis?
There is significant brand loyalty for current competitors.
There are relatively low start-up costs.
There premium chocolate industry is expected to grow by 10% per year.
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, There are many differentiated products in the market. - ✔✔There is significant brand
loyalty for current competitors.
Which of the following facts from the Charles Chocolates case is an example of a
sociocultural factor in a STEEP analysis?
Some competitors (large companies) are trying to change the legal definition of
"chocolate"
Premium chocolates are often handmade using very simple technology
There are increased environmental concerns about packaging and procurement
Demand for chocolate has increased because it has antioxidants and consumers are
more health conscious. - ✔✔Some competitors (large companies) are trying to change
the legal definition of "chocolate"
Suppose Steve Parkland decides that forward integration offers the best opportunity to
achieve growth of Charles Chocolates. Which of the following actions will achieve his
objective?
Acquire a chocolate company with retail locations
Create a joint venture with a dairy farmer
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