UTA 3321 marketing exam 3 UPDATED
ACTUAL Exam Questions and CORRECT
Answers
Product - CORRECT ANSWER - Everything, both favorable and unfavorable, that a
person receives in an exchange.
(tangible, service, idea)
consumer products - CORRECT ANSWER - convenience products, shopping products,
specialty products, and unsought products.
Business products - CORRECT ANSWER - major equipment, accessory equipment,
component parts, processed materials, raw materials, supplies, and services.
Product Items - CORRECT ANSWER - Specific versions of a product that can be
designated as a distinct offering among an organization's products
product lines - CORRECT ANSWER - groups of closely related product items
product line depth - CORRECT ANSWER - the number of product items in a product line
product mixes - CORRECT ANSWER - all products that an organization sells
product mix width - CORRECT ANSWER - refers to the number of product lines an
organization offers
Product modification - CORRECT ANSWER - Changing one or more characteristics of a
product
, Planned obsolelscene - CORRECT ANSWER - The practice of modifying products so
those that have already been sold become obsolete before they actually need replacement.
quality modification - CORRECT ANSWER - change in a product's dependability or
durability
functional modification - CORRECT ANSWER - change in a product's versatility,
effectiveness, convenience, or safety
style modification - CORRECT ANSWER - aesthetic product change rather than a quality
or functional change
product line extension - CORRECT ANSWER - adding additional products to an existing
product line in order to compete more broadly in the industry
brand - CORRECT ANSWER - a name, term, symbol, design, or combination thereof that
identifies a seller's products and differentiates them from competitors' products
Branding's 3 main purpose - CORRECT ANSWER - product identification, repeat sales,
and new product sales(most important is product identification)
brand name - CORRECT ANSWER - that part of a brand that can be spoken, including
letters, words, and numbers
brand mark - CORRECT ANSWER - the elements of a brand that cannot be spoken
brand equality - CORRECT ANSWER - the value of the company and brand names
global brand - CORRECT ANSWER - a brand where at least on third of the product is sold
outside its home country
ACTUAL Exam Questions and CORRECT
Answers
Product - CORRECT ANSWER - Everything, both favorable and unfavorable, that a
person receives in an exchange.
(tangible, service, idea)
consumer products - CORRECT ANSWER - convenience products, shopping products,
specialty products, and unsought products.
Business products - CORRECT ANSWER - major equipment, accessory equipment,
component parts, processed materials, raw materials, supplies, and services.
Product Items - CORRECT ANSWER - Specific versions of a product that can be
designated as a distinct offering among an organization's products
product lines - CORRECT ANSWER - groups of closely related product items
product line depth - CORRECT ANSWER - the number of product items in a product line
product mixes - CORRECT ANSWER - all products that an organization sells
product mix width - CORRECT ANSWER - refers to the number of product lines an
organization offers
Product modification - CORRECT ANSWER - Changing one or more characteristics of a
product
, Planned obsolelscene - CORRECT ANSWER - The practice of modifying products so
those that have already been sold become obsolete before they actually need replacement.
quality modification - CORRECT ANSWER - change in a product's dependability or
durability
functional modification - CORRECT ANSWER - change in a product's versatility,
effectiveness, convenience, or safety
style modification - CORRECT ANSWER - aesthetic product change rather than a quality
or functional change
product line extension - CORRECT ANSWER - adding additional products to an existing
product line in order to compete more broadly in the industry
brand - CORRECT ANSWER - a name, term, symbol, design, or combination thereof that
identifies a seller's products and differentiates them from competitors' products
Branding's 3 main purpose - CORRECT ANSWER - product identification, repeat sales,
and new product sales(most important is product identification)
brand name - CORRECT ANSWER - that part of a brand that can be spoken, including
letters, words, and numbers
brand mark - CORRECT ANSWER - the elements of a brand that cannot be spoken
brand equality - CORRECT ANSWER - the value of the company and brand names
global brand - CORRECT ANSWER - a brand where at least on third of the product is sold
outside its home country
