CALP Exam Courses 1-3 questions and
answers
What is the "tour route"? ✔✔The "tour route" is the planned route you will
take to tour the prospect through your community. It includes the office,
amenities, common areas, vacant and/or models.
Describe the difference between outreach and inbound marketing. ✔✔•
Outreach marketing is where you "reach out" to contact prospective
residents, either directly or indirectly
• Inbound marketing is where you handle incoming, or "inbound" requests
What is "relationship outreach"? ✔✔Relationship outreach occurs when the
property uses nearby businesses and services to extend the reach of their
marketing. Typical relationships include arrangement with preferred
employers, neighboring retail and commercial buildings, and resident
services. Some relationships involve discounts for residents at the partner
business; some include only an exchange of flyers and access by the
partner to the community's residents.
What are examples of outreach marketing? ✔✔Outreach marketing
includes promotional marketing such as advertising, public relations, sales
promotions; as well as relationship selling, online services and relationship
outreach. Other types of outreach marketing include print media, flyer
drops, direct mail, community service projects and transit ads.
, Why are inbound leads so important for the Leasing Professional? ✔✔As a
Leasing Professional, you'll be the first property representative to greet
someone (phone, text, email or visit), and you'll want to be able to
acknowledge the source. It is critical you know what sources your
community is using.
What is the most important aspect of an inbound lead? ✔✔The need to
respond to it immediately is the most important. Chances improve
exponentially if you respond within a minute. An email from 30 minutes ago
is considered old.
What are the most important things a leasing professional needs to know
when responding to an inbound lead from a third-party service? ✔✔The
leasing professional must understand both the lead retrieval protocol and
the names of all of the service providers. For example who is the lead
coming from and what is the appropriate response? Email, phone, text?
What is the difference between a competitor and a comparable property?
✔✔• Competitor - any property, even if styled differently, that competes with
your for prospects.
• Comparable - any property that has a physical style and features similar
to yours and competes with you for prospects.
Why should you "shop your competition"? ✔✔Shopping the competition
allows you to find out what your competitors on doing - on the phone,
online and in person. Instead of just hearing from prospects what they
might have experienced if they visited - you can get firsthand information.
answers
What is the "tour route"? ✔✔The "tour route" is the planned route you will
take to tour the prospect through your community. It includes the office,
amenities, common areas, vacant and/or models.
Describe the difference between outreach and inbound marketing. ✔✔•
Outreach marketing is where you "reach out" to contact prospective
residents, either directly or indirectly
• Inbound marketing is where you handle incoming, or "inbound" requests
What is "relationship outreach"? ✔✔Relationship outreach occurs when the
property uses nearby businesses and services to extend the reach of their
marketing. Typical relationships include arrangement with preferred
employers, neighboring retail and commercial buildings, and resident
services. Some relationships involve discounts for residents at the partner
business; some include only an exchange of flyers and access by the
partner to the community's residents.
What are examples of outreach marketing? ✔✔Outreach marketing
includes promotional marketing such as advertising, public relations, sales
promotions; as well as relationship selling, online services and relationship
outreach. Other types of outreach marketing include print media, flyer
drops, direct mail, community service projects and transit ads.
, Why are inbound leads so important for the Leasing Professional? ✔✔As a
Leasing Professional, you'll be the first property representative to greet
someone (phone, text, email or visit), and you'll want to be able to
acknowledge the source. It is critical you know what sources your
community is using.
What is the most important aspect of an inbound lead? ✔✔The need to
respond to it immediately is the most important. Chances improve
exponentially if you respond within a minute. An email from 30 minutes ago
is considered old.
What are the most important things a leasing professional needs to know
when responding to an inbound lead from a third-party service? ✔✔The
leasing professional must understand both the lead retrieval protocol and
the names of all of the service providers. For example who is the lead
coming from and what is the appropriate response? Email, phone, text?
What is the difference between a competitor and a comparable property?
✔✔• Competitor - any property, even if styled differently, that competes with
your for prospects.
• Comparable - any property that has a physical style and features similar
to yours and competes with you for prospects.
Why should you "shop your competition"? ✔✔Shopping the competition
allows you to find out what your competitors on doing - on the phone,
online and in person. Instead of just hearing from prospects what they
might have experienced if they visited - you can get firsthand information.
