CALP Exam 4-7 Courses questions and
answers
List the various local area impacts that can affect property and leasing
professional performance. ✔✔• Physical Location
• Physical Building
• Curb Appeal
• Government
• Higher Education
• Neighborhood
• Access
• Employment
• Utilities
• Climate
• Medical Access
The four typical reasons for utilizing a marketing plan include what areas?
Be prepared to provide an example of each. ✔✔• Critical need
• Repositioning
• Problem-solving
• Sustaining
Describe the difference between a marketing objective and a marketing
strategy. ✔✔• A marketing objective identifies specific goals and the metrics
,that will be used to measure achievement of that goal. An objective
answers the question "what?"
• A marketing strategy identifies the steps needed to achieve the marketing
objective. A strategy answers the question "how?"
What is achieved with market segmentation? ✔✔Markets are separated
into smaller, more-defined target markets in order to maximize resources
while increasing the likelihood of success.
List the factors that affect and help to identify target markets. ✔✔• Location
• Physical Characteristics
• Social
• Unit Size and Layout
• Governmental
• Price
• Economic
• Demographic Characteristics
List the four components of a market analysis. ✔✔• Regional Analysis
• Neighborhood Analysis
• Property Analysis
• Competitor Analysis
, Market Rent: ✔✔rental rates quoted to the public and calculated either
manually or by automated revenue management systems. May be called
Gross or Gross Potential Rent.
Effective Rent: ✔✔rental rates reduced by concessions or incentive
applied. May be called Net Rent.
Concession: ✔✔: a rental discount applied to market rent as an incentive to
rent an apartment or renew the lease. When a concession is applied to
market rent, it creates a net or effective rent.
Unit Mix: ✔✔an itemized listing of all unit at a community, sorted by unit
type, configuration, square footage, market rent and number of units by
type.
Rent Schedule: ✔✔: a current unit mix reflecting the current market rates
multiplied by unit types to reflect total market rent for the property.
Rent per Square Foot: ✔✔a universal way to define how much rent is being
charged per square foot. Monthly rent is divided by square feet in the unit
type.
New Leases per Traffic ✔✔Number of new leases in a period by source as
a percent of total qualified traffic
answers
List the various local area impacts that can affect property and leasing
professional performance. ✔✔• Physical Location
• Physical Building
• Curb Appeal
• Government
• Higher Education
• Neighborhood
• Access
• Employment
• Utilities
• Climate
• Medical Access
The four typical reasons for utilizing a marketing plan include what areas?
Be prepared to provide an example of each. ✔✔• Critical need
• Repositioning
• Problem-solving
• Sustaining
Describe the difference between a marketing objective and a marketing
strategy. ✔✔• A marketing objective identifies specific goals and the metrics
,that will be used to measure achievement of that goal. An objective
answers the question "what?"
• A marketing strategy identifies the steps needed to achieve the marketing
objective. A strategy answers the question "how?"
What is achieved with market segmentation? ✔✔Markets are separated
into smaller, more-defined target markets in order to maximize resources
while increasing the likelihood of success.
List the factors that affect and help to identify target markets. ✔✔• Location
• Physical Characteristics
• Social
• Unit Size and Layout
• Governmental
• Price
• Economic
• Demographic Characteristics
List the four components of a market analysis. ✔✔• Regional Analysis
• Neighborhood Analysis
• Property Analysis
• Competitor Analysis
, Market Rent: ✔✔rental rates quoted to the public and calculated either
manually or by automated revenue management systems. May be called
Gross or Gross Potential Rent.
Effective Rent: ✔✔rental rates reduced by concessions or incentive
applied. May be called Net Rent.
Concession: ✔✔: a rental discount applied to market rent as an incentive to
rent an apartment or renew the lease. When a concession is applied to
market rent, it creates a net or effective rent.
Unit Mix: ✔✔an itemized listing of all unit at a community, sorted by unit
type, configuration, square footage, market rent and number of units by
type.
Rent Schedule: ✔✔: a current unit mix reflecting the current market rates
multiplied by unit types to reflect total market rent for the property.
Rent per Square Foot: ✔✔a universal way to define how much rent is being
charged per square foot. Monthly rent is divided by square feet in the unit
type.
New Leases per Traffic ✔✔Number of new leases in a period by source as
a percent of total qualified traffic
