NEW 2025 BRAZE CERTIFICATION
EXAM QUESTIONS WITH
CORRECT ANSWERS
What are the data warehouse alloys? - ANSWER Amazon s3
Google Cloud Storage
Microsoft azure blob
What are the Customer data alloys - ANSWER 1. mParticle (collects and routs
data to other martech systems)
2. Segment (collect clean and activate customer data)
What are the behavioral analytics alloys - ANSWER 1. Amplitude (product
analytcis and business intelligence)
2. mixpanel
What 2 types of event data can you send to alloys? - ANSWER 1. Message
engagement events
2. customer behavior events
All events sent to amplitude (and segment) will include a external user id
_____ shall refer to a billable unit of use of the Braze Services, measured by a
session start, session end, custom event or purchase recorded, as well as any
attribute set on an End User profile - ANSWER Data points
What data and events come out of the box? - ANSWER Data and events
collected by default by the Braze Services include push tokens, device
information, and campaign engagement tracking events, such as email opens
and push notification clicks, are not counted as Data Points.
What are custom attributes? - ANSWER Custom attributes are a collection of
your users' unique traits. Custom attributes are best for storing attributes about
, your users, or information about low-value actions within your application.
Including Booleans
Numbers
Strings
Arrays
Time
Objects (early access)
Arrays of objects (early access)
What does Currents allow you to do? - ANSWER 1. Stream Braze event data
into a data warehouse or to one of our analytics partners for detailed analysis.
2. Stream Braze event data continuously to power business intelligence tools,
machine learning algorithms, and more.
3. Route Braze event data to a variety of other systems using Tealium, Segment
or mParticle.
What are message engagement events? - ANSWER Events directly related to
message sending such as bounce, clicks, opens, delivery, sends, etc..
What are customer behavior events? - ANSWER All events related to a
customers activity on an App or Website such as Sessions, Custom Events, and
Purchases tracked through the platform, first sessions, etc..
If you switch a user's permissions from Administrator to Limited what happens?
- ANSWER that user no longer has access to any portion of Braze until you set
those specific permissions using the checkboxes that appear under the Edit User
box.
What are the 4 naming conventions best practices? - ANSWER 1. Keep your
naming convention clear.
2. Maintain consistent casing and formatting of event names.
3. Avoid giving events similar names.
4. Avoid long event attribute strings which will be truncated or cut off in the
Braze dashboard.
What are Tags in Braze? - ANSWER Braze tracks author, editor, date, and
status information about segments, campaigns, and Canvases, and gives you the
ability to create tags to further organize and sort your engagement.
EXAM QUESTIONS WITH
CORRECT ANSWERS
What are the data warehouse alloys? - ANSWER Amazon s3
Google Cloud Storage
Microsoft azure blob
What are the Customer data alloys - ANSWER 1. mParticle (collects and routs
data to other martech systems)
2. Segment (collect clean and activate customer data)
What are the behavioral analytics alloys - ANSWER 1. Amplitude (product
analytcis and business intelligence)
2. mixpanel
What 2 types of event data can you send to alloys? - ANSWER 1. Message
engagement events
2. customer behavior events
All events sent to amplitude (and segment) will include a external user id
_____ shall refer to a billable unit of use of the Braze Services, measured by a
session start, session end, custom event or purchase recorded, as well as any
attribute set on an End User profile - ANSWER Data points
What data and events come out of the box? - ANSWER Data and events
collected by default by the Braze Services include push tokens, device
information, and campaign engagement tracking events, such as email opens
and push notification clicks, are not counted as Data Points.
What are custom attributes? - ANSWER Custom attributes are a collection of
your users' unique traits. Custom attributes are best for storing attributes about
, your users, or information about low-value actions within your application.
Including Booleans
Numbers
Strings
Arrays
Time
Objects (early access)
Arrays of objects (early access)
What does Currents allow you to do? - ANSWER 1. Stream Braze event data
into a data warehouse or to one of our analytics partners for detailed analysis.
2. Stream Braze event data continuously to power business intelligence tools,
machine learning algorithms, and more.
3. Route Braze event data to a variety of other systems using Tealium, Segment
or mParticle.
What are message engagement events? - ANSWER Events directly related to
message sending such as bounce, clicks, opens, delivery, sends, etc..
What are customer behavior events? - ANSWER All events related to a
customers activity on an App or Website such as Sessions, Custom Events, and
Purchases tracked through the platform, first sessions, etc..
If you switch a user's permissions from Administrator to Limited what happens?
- ANSWER that user no longer has access to any portion of Braze until you set
those specific permissions using the checkboxes that appear under the Edit User
box.
What are the 4 naming conventions best practices? - ANSWER 1. Keep your
naming convention clear.
2. Maintain consistent casing and formatting of event names.
3. Avoid giving events similar names.
4. Avoid long event attribute strings which will be truncated or cut off in the
Braze dashboard.
What are Tags in Braze? - ANSWER Braze tracks author, editor, date, and
status information about segments, campaigns, and Canvases, and gives you the
ability to create tags to further organize and sort your engagement.
