MARKETO CERTIFIED EXPERT
PRACTICE QUESTIONS &
ANSWERS(RATED A+)
on Marketo servers - ANSWERWhere are Marketo landing pages hosted?
Forms, rectangles, images - ANSWERWhat items do landing pages contain?
TRUE - ANSWERTRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended - ANSWERTRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form - ANSWERWhat does the URL builder allow you
to capture?
Property Sheet in the Landing page designer - ANSWERWhat tool do you use to
control the appearance of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. -
ANSWERWhat is progressive profiling used for?
TRUE - ANSWERTRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE - ANSWERTRUE or FALSE
A person who fills out the same Marketo form multiple times using the same email
address will have multiple lead records created in Marketo.
TRUE - ANSWERTRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
Send a Text version as well - ANSWERIf sending an HTML email, it is also a best
practice to...
It must be approved - ANSWERIn order for an email to be used in a Smart
Campaign...
FALSE - ANSWERTRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages - ANSWERTo which Program asset can you add
Marketo's social media sharing tools?
, FALSE: social media tools can be added to landing pages, but not emails. -
ANSWERTRUE or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages - ANSWERWhat Marketo assets use templates?
The images and files folder in the Design Studio - ANSWERWhere can images and
assets be uploaded in Marketo?
TRUE - ANSWERTRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
Progressive Profiling - ANSWERWhich type of profiling is used to capture additional
new information each time a known lead re-visits a form?
TRUE - ANSWERTRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to
sales, or to create tasks that appear in Salesforce.com
Qualification rules - ANSWERWhich item defines how many times a lead can qualify
for the Flow Steps(s) in a Smart Campaign?
TRUE - ANSWERTRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE - ANSWERTRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo
Campaign
Assigns the right status based upon a lead's action - ANSWERWhat does the
Change Status in Progression flow step do?
Change score, wait, send email, change data value - ANSWERWhat are some flow
actions that can be used in a Smart Campaign?
An auto-response email - ANSWERWhat do you call an email that is sent by a
trigger campaign in response to a specific action?
Trigger - ANSWERWhich type of Smart Campaign listens for an action then runs
when that action occurs?
Smart List, Flow, Schedule - ANSWERA Smart Campaign consists of what 3
elements?
Batch - ANSWERWhich type of smart campaign can you schedule?
Enrich with Data.com - ANSWERWhat tool can you use to append details to the lead
record?
PRACTICE QUESTIONS &
ANSWERS(RATED A+)
on Marketo servers - ANSWERWhere are Marketo landing pages hosted?
Forms, rectangles, images - ANSWERWhat items do landing pages contain?
TRUE - ANSWERTRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended - ANSWERTRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form - ANSWERWhat does the URL builder allow you
to capture?
Property Sheet in the Landing page designer - ANSWERWhat tool do you use to
control the appearance of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. -
ANSWERWhat is progressive profiling used for?
TRUE - ANSWERTRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE - ANSWERTRUE or FALSE
A person who fills out the same Marketo form multiple times using the same email
address will have multiple lead records created in Marketo.
TRUE - ANSWERTRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
Send a Text version as well - ANSWERIf sending an HTML email, it is also a best
practice to...
It must be approved - ANSWERIn order for an email to be used in a Smart
Campaign...
FALSE - ANSWERTRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages - ANSWERTo which Program asset can you add
Marketo's social media sharing tools?
, FALSE: social media tools can be added to landing pages, but not emails. -
ANSWERTRUE or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages - ANSWERWhat Marketo assets use templates?
The images and files folder in the Design Studio - ANSWERWhere can images and
assets be uploaded in Marketo?
TRUE - ANSWERTRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
Progressive Profiling - ANSWERWhich type of profiling is used to capture additional
new information each time a known lead re-visits a form?
TRUE - ANSWERTRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to
sales, or to create tasks that appear in Salesforce.com
Qualification rules - ANSWERWhich item defines how many times a lead can qualify
for the Flow Steps(s) in a Smart Campaign?
TRUE - ANSWERTRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE - ANSWERTRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo
Campaign
Assigns the right status based upon a lead's action - ANSWERWhat does the
Change Status in Progression flow step do?
Change score, wait, send email, change data value - ANSWERWhat are some flow
actions that can be used in a Smart Campaign?
An auto-response email - ANSWERWhat do you call an email that is sent by a
trigger campaign in response to a specific action?
Trigger - ANSWERWhich type of Smart Campaign listens for an action then runs
when that action occurs?
Smart List, Flow, Schedule - ANSWERA Smart Campaign consists of what 3
elements?
Batch - ANSWERWhich type of smart campaign can you schedule?
Enrich with Data.com - ANSWERWhat tool can you use to append details to the lead
record?
