MARKETO PRO CERTIFICATION TEST QUESTIONS
Where is the number of email addresses unsubscribed from an Email Send Program
found?
a. The Program Smart List tab
b. The Program Summary view
c. The Program Dashboard view
d. The Program Members tab - Answers - c. The Program Dashboard view
A marketing manager has an engagement program with emails that have been
activated and approved. The stream cadence has been set up, and the program turned
on, but after the cast date, the manager can see that emails are not sent. Which step
has been missed?
a. The CRM sync with the engagement program is not activated
b. The qualify of the deliverability is not checked
c. Members have not been added to the engagement program
d. The engagement score has not had sufficient time to calculate - Answers - c.
Members have not been added to the engagement program
Which asset type can be used in an engagement program stream?
a. Email
b. Hosted URL
c. Landing Page
d. Email send program - Answers - a. Email
Which type of reporting is impacted by the acquisition program?
a. Lead Performance Analyzer
b. Landing Page Performance Report
c. Program Dashboard
d. Program Performance Report
e. Email Performance Report - Answers - d. Program Performance Report
Which two columns on the Program Performance Report are calculated using
acquisition program?
a. Total Members
b. New Names
c. Cost per New Name (USD)
d. Revenue per Member (USD)
e. Revenue per New Name
f. Total Members - Answers - b. New Names
c. Cost per New Name (USD)
, A marketer ran a program and did not assign a program status with success. The
marketer now wants to run a program performance report to find the cost per success
for the program.What will occur?
a. The report will return a null value for cost per success
b. The report will return an error for cost per success
c. The report will identify the first program status as a success and calculate based on
that
d. The report will identify the last program status as a success and calculate based on
that - Answers - a. The report will return a null value for cost per success
A Contact Us form and landing page are located in a program. Which acquisition is
automatically set if a new lead fills out the Contact Us form?
a. The name of the form
b. The name will be blank
c. The name of the program
d. The name of the landing page - Answers - c. The name of the program
A marketing manager recently launched a landing page with the following URL:
go.marketing.com/pricing. The manager is keeping the page content the same, but
wants to update the URL to go.marketo.com/product-costs. How should this update be
done?
a. Enable Personalized URLS
b. Generate a private preview URL
c. Edit URL Settings
d. Open URL Builder in Admin - Answers - c. Edit URL Settings
A content marketing manager has 1,000 leads in an engagemtn program, 110 of which
have exhausted all the content. The content marketing manager recently completed a
new white paper and has added the new content into the program at the top of the only
stream in the program. How many leads will receive the new white paper at the next
cast, assuming there are no deliverability issues and no additional people will be added
to the program?
a. 1,000
b. 890
c. 1,110
d. 110 - Answers - a. 1,000
To personalize an email, a marketer wants to use different types of tokens. What is an
incorrect use of a token in an email asset?
a. Email Script Token
Where is the number of email addresses unsubscribed from an Email Send Program
found?
a. The Program Smart List tab
b. The Program Summary view
c. The Program Dashboard view
d. The Program Members tab - Answers - c. The Program Dashboard view
A marketing manager has an engagement program with emails that have been
activated and approved. The stream cadence has been set up, and the program turned
on, but after the cast date, the manager can see that emails are not sent. Which step
has been missed?
a. The CRM sync with the engagement program is not activated
b. The qualify of the deliverability is not checked
c. Members have not been added to the engagement program
d. The engagement score has not had sufficient time to calculate - Answers - c.
Members have not been added to the engagement program
Which asset type can be used in an engagement program stream?
a. Email
b. Hosted URL
c. Landing Page
d. Email send program - Answers - a. Email
Which type of reporting is impacted by the acquisition program?
a. Lead Performance Analyzer
b. Landing Page Performance Report
c. Program Dashboard
d. Program Performance Report
e. Email Performance Report - Answers - d. Program Performance Report
Which two columns on the Program Performance Report are calculated using
acquisition program?
a. Total Members
b. New Names
c. Cost per New Name (USD)
d. Revenue per Member (USD)
e. Revenue per New Name
f. Total Members - Answers - b. New Names
c. Cost per New Name (USD)
, A marketer ran a program and did not assign a program status with success. The
marketer now wants to run a program performance report to find the cost per success
for the program.What will occur?
a. The report will return a null value for cost per success
b. The report will return an error for cost per success
c. The report will identify the first program status as a success and calculate based on
that
d. The report will identify the last program status as a success and calculate based on
that - Answers - a. The report will return a null value for cost per success
A Contact Us form and landing page are located in a program. Which acquisition is
automatically set if a new lead fills out the Contact Us form?
a. The name of the form
b. The name will be blank
c. The name of the program
d. The name of the landing page - Answers - c. The name of the program
A marketing manager recently launched a landing page with the following URL:
go.marketing.com/pricing. The manager is keeping the page content the same, but
wants to update the URL to go.marketo.com/product-costs. How should this update be
done?
a. Enable Personalized URLS
b. Generate a private preview URL
c. Edit URL Settings
d. Open URL Builder in Admin - Answers - c. Edit URL Settings
A content marketing manager has 1,000 leads in an engagemtn program, 110 of which
have exhausted all the content. The content marketing manager recently completed a
new white paper and has added the new content into the program at the top of the only
stream in the program. How many leads will receive the new white paper at the next
cast, assuming there are no deliverability issues and no additional people will be added
to the program?
a. 1,000
b. 890
c. 1,110
d. 110 - Answers - a. 1,000
To personalize an email, a marketer wants to use different types of tokens. What is an
incorrect use of a token in an email asset?
a. Email Script Token
