Why is data an asset - Answers its both valuable and useful
what is the rate of data growth - Answers doubling every 6 months and will continue
What is information overload and impact - Answers People can't do their jobs because technology
affects it, $900 billion cost to economy
information abundace and implications for knowledge workers - Answers The world has change and jobs
have changed and people need to adapt
dark data - Answers many organizations have data that is dormant in inconsistent formats
Data - Answers raw facts and figures
information - Answers data presented in a context so it can answer a question/ support a decision
knowledge - Answers insight derived from experience and expertise
Structured data - Answers organized, predefined characteristics
unstructured data - Answers not organized- no schema
Text- email, FB, news,
Binary- images, audio, video
table - Answers organized collection of data
record - Answers row
individual observation
field - Answers columns
attribute for which there is observation
Benefits of using relational database - Answers multiple tables that are related with one common
element
key field - Answers one column (field) and for that table, the data items are unique for each row
Ex: UF ID
SQL - Answers structured query language
SELECT fields FROM table
Leading DBMS - Answers Desktop: microsoft access
, Servers: oracle, microsoft sql, MySQL
What is a transaction and its characteristics? - Answers any business exchange
- standardized
- occurs repeatedly
point of sale system - Answers data that can help make decisions
how do loyalty cards generate valuable data? - Answers company pays customer for data
- can tell what was sold to whom
CRM - Answers customer relationship management
-every sales call is data
ERP - Answers enterprise resource planning
SCM - Answers supply chain
management
- each order for a transaction is data
Business operations- examples - Answers Health care- patient data
tagging cows
Transportation- planes give a lot of data
Sources of customer provided data - Answers surveys- opinions
product registration cards
contests- free iPad for data
data aggregator - Answers company who's job it is to collect data from a wide variety of sources then
sell it to other people
Ex: Axiom
HIPAA - Answers medical information
Top CIOs say that _____ is that #1 challenge today? - Answers data storage growth
what two problems arise from data storage growth? - Answers -handling explosive growth with
constrained budgets