C779 Exam Study Questions and Correct Answers
Section 508 of the Rehabilitation Act
States that federal agencies must make electronic information accessible.
World Wide Web Consortium (W3C)
Creates all web standards.
Web Content Accessibility Guidelines (WCAG)
Specific set of guidelines that should be followed to make web content accessible.
Web Accessibility Initiative (WAI)
Group that focuses on accessibility for W3C technologies.
American Disabilities Act (ADA)
US act that protects the right of people with disabilities.
PPC (Pay-Per-Click)
Which of the following Internet marketing practices is a technique that enables you to list your
site high in search engine rankings by advertising on keywords that describe your product or
service?
Aggregator
Which of the following Internet marketing practices is a business (usually Web-based) that
markets and sells goods and services that it does not own or store?
On-Site Web Analytics
Which of the following Internet marketing practices is the practice of studying visitor behavior
once that visitor has accessed your site in an attempt to increase market share and sales?
On-Site Web Analytics
, AggregatorPPC
(Pay-Per-Click)
SEO (Search Engine Optimization)
SEO (Search Engine Optimization)
Which of the following Internet marketing practices is the process of improving the volume and
quality of traffic to a Website by structuring content to improve search engine ranking?
SEO (Search Engine Optimization)
Aggregator
On-Site Web Analytics
PPC (Pay-Per-Click)
Mind Share
Which of the following internet marketing practices is the effect of marketing efforts
influencing a particular target market or demographic?
Mind Share
Branding
Off-Site
Web Analytics
Off-Site Web Analytics
Which of the following Internet marketing practices is used to determine your potential
audience and how well your site has addressed and penetrated that market?
Off-Site Web Analytics
Branding
Section 508 of the Rehabilitation Act
States that federal agencies must make electronic information accessible.
World Wide Web Consortium (W3C)
Creates all web standards.
Web Content Accessibility Guidelines (WCAG)
Specific set of guidelines that should be followed to make web content accessible.
Web Accessibility Initiative (WAI)
Group that focuses on accessibility for W3C technologies.
American Disabilities Act (ADA)
US act that protects the right of people with disabilities.
PPC (Pay-Per-Click)
Which of the following Internet marketing practices is a technique that enables you to list your
site high in search engine rankings by advertising on keywords that describe your product or
service?
Aggregator
Which of the following Internet marketing practices is a business (usually Web-based) that
markets and sells goods and services that it does not own or store?
On-Site Web Analytics
Which of the following Internet marketing practices is the practice of studying visitor behavior
once that visitor has accessed your site in an attempt to increase market share and sales?
On-Site Web Analytics
, AggregatorPPC
(Pay-Per-Click)
SEO (Search Engine Optimization)
SEO (Search Engine Optimization)
Which of the following Internet marketing practices is the process of improving the volume and
quality of traffic to a Website by structuring content to improve search engine ranking?
SEO (Search Engine Optimization)
Aggregator
On-Site Web Analytics
PPC (Pay-Per-Click)
Mind Share
Which of the following internet marketing practices is the effect of marketing efforts
influencing a particular target market or demographic?
Mind Share
Branding
Off-Site
Web Analytics
Off-Site Web Analytics
Which of the following Internet marketing practices is used to determine your potential
audience and how well your site has addressed and penetrated that market?
Off-Site Web Analytics
Branding
