Corporate Communication Chapter
Corporate
1 Questions
Communication
and Answers
Chapter
Latest
Corporate
1 2026_2027
Questions
Communication
and
Version.pdf
Answers
Chapter
Latest1 2026_2027
Questions and
Version.pdf
Answers Latest 2026_2027 Version.pdf
Corporate Communication Chapter 1
Questions and Answers Latest
2026/2027 Version
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Corporate Communication Chapter
Corporate
1 Questions
Communication
and Answers
Chapter
Latest
Corporate
1 2026_2027
Questions
Communication
and
Version.pdf
Answers
Chapter
Latest1 2026_2027
Questions and
Version.pdf
Answers Latest 2026_2027 Version.pdf
,Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
Terms in this set (17)
CC is a combination of which types of activities? Managerial activities as well as tactical skills
How one could consider metaphorically CC? CC can be considered as an umbrella under which we have different
specializations.
CC definition CC is a management function which offers a framework for the effective
coordination of all internal and external communication, with the overall purpose
of establishing and maintaining favourable reputations with stakeholder groups
upon which the organization is dependent.
Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
,Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
What are the 3 main characteristics/tasks of CC? 1. BROADER FOCUS --> it focuses on the organization as a whole
2. To present the organization to all key stakeholders
3. ESTABLISHING, MAINTAINING and PROTECTING the organization's reputation.
How is CC used as a strategic tool? CC is used as a strategic tool to take up a reputational position in the minds of
stakeholders, present itself as transparent and foster individuals to become
genuine advocates.
In the present which are the 4 elements used to get AUTHENTICITY, ADVOCACY, TRANSPARENCY, INTERACTIVITY --> CC from
stakeholders engaged? tactical support to strategic tool
MISSION definition Statement which focuses on today, it expresses the overall aim of the organization
(who we are and what we do), in line with the values of key stakeholders
VISION Future statement which focuses on tomorrow, it expresses the aspirational view of
the direction that the organization wants to go in --> LONG-TERM vision of the
company.
CORPORATE OBJECTIVES - overall aims in line with the overall purpose
- achieved through strategies
- SHORT-TERMED
Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
, Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
STRATEGIES - LONG-TERM plans
- Ways through which corporate objectives are to be achieved
- (actions and communications)
CORPORATE IDENTITY The way an organization presents itself to the public. The set of values
communicated by the organization.
CORPORATE IMAGE - Immediate set of associations of an individual in response to one or more
messages from or about a particular organization at a single point in time.
- IT CAN CHANGE quickly
- is an IMMEDIATE MENTAL PICTURE
Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
Corporate
1 Questions
Communication
and Answers
Chapter
Latest
Corporate
1 2026_2027
Questions
Communication
and
Version.pdf
Answers
Chapter
Latest1 2026_2027
Questions and
Version.pdf
Answers Latest 2026_2027 Version.pdf
Corporate Communication Chapter 1
Questions and Answers Latest
2026/2027 Version
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Corporate Communication Chapter
Corporate
1 Questions
Communication
and Answers
Chapter
Latest
Corporate
1 2026_2027
Questions
Communication
and
Version.pdf
Answers
Chapter
Latest1 2026_2027
Questions and
Version.pdf
Answers Latest 2026_2027 Version.pdf
,Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
Terms in this set (17)
CC is a combination of which types of activities? Managerial activities as well as tactical skills
How one could consider metaphorically CC? CC can be considered as an umbrella under which we have different
specializations.
CC definition CC is a management function which offers a framework for the effective
coordination of all internal and external communication, with the overall purpose
of establishing and maintaining favourable reputations with stakeholder groups
upon which the organization is dependent.
Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
,Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
What are the 3 main characteristics/tasks of CC? 1. BROADER FOCUS --> it focuses on the organization as a whole
2. To present the organization to all key stakeholders
3. ESTABLISHING, MAINTAINING and PROTECTING the organization's reputation.
How is CC used as a strategic tool? CC is used as a strategic tool to take up a reputational position in the minds of
stakeholders, present itself as transparent and foster individuals to become
genuine advocates.
In the present which are the 4 elements used to get AUTHENTICITY, ADVOCACY, TRANSPARENCY, INTERACTIVITY --> CC from
stakeholders engaged? tactical support to strategic tool
MISSION definition Statement which focuses on today, it expresses the overall aim of the organization
(who we are and what we do), in line with the values of key stakeholders
VISION Future statement which focuses on tomorrow, it expresses the aspirational view of
the direction that the organization wants to go in --> LONG-TERM vision of the
company.
CORPORATE OBJECTIVES - overall aims in line with the overall purpose
- achieved through strategies
- SHORT-TERMED
Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
, Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
STRATEGIES - LONG-TERM plans
- Ways through which corporate objectives are to be achieved
- (actions and communications)
CORPORATE IDENTITY The way an organization presents itself to the public. The set of values
communicated by the organization.
CORPORATE IMAGE - Immediate set of associations of an individual in response to one or more
messages from or about a particular organization at a single point in time.
- IT CAN CHANGE quickly
- is an IMMEDIATE MENTAL PICTURE
Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf Corporate Communication (CHAPTER 1, corporate communication).pdf
