SPMT 370 Exam 2 Questions with 100% Correct
Answers | Verified | Latest Update
the storage area for information in which we have unlimited capacity to
, Episodic memory Long-term memory
Implicit memory Sensory memory
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2 of 69
Definition
a concept within a schema that is the best representative of that
particular category. (ex. Five Guys Burger)
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Trait Schema
Script Exemplar
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, 3 of 69
Definition
a portion of an associative network that represents a specific entity,
and thereby, provides it with meaning
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Schema Script
Prototype Self-concept
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4 of 69
Definition
development of, or change in, attitudes and behavior resulting from
same interaction or communication (exposure) between a person and a
stimulus
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Classical Conditioning Information Search
, Consumer Learning Intentional Learning
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5 of 69
Definition
the totality of thoughts and feelings that an individual has about himself
or herself (including self-image)
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Self-esteem Script
Personality Self-Concept
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6 of 69
Definition
an effect that occurs when the information is places late in a message
has the most impact. (Most important info)
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Answers | Verified | Latest Update
the storage area for information in which we have unlimited capacity to
, Episodic memory Long-term memory
Implicit memory Sensory memory
Don't know?
2 of 69
Definition
a concept within a schema that is the best representative of that
particular category. (ex. Five Guys Burger)
Give this one a try later!
Trait Schema
Script Exemplar
Don't know?
, 3 of 69
Definition
a portion of an associative network that represents a specific entity,
and thereby, provides it with meaning
Give this one a try later!
Schema Script
Prototype Self-concept
Don't know?
4 of 69
Definition
development of, or change in, attitudes and behavior resulting from
same interaction or communication (exposure) between a person and a
stimulus
Give this one a try later!
Classical Conditioning Information Search
, Consumer Learning Intentional Learning
Don't know?
5 of 69
Definition
the totality of thoughts and feelings that an individual has about himself
or herself (including self-image)
Give this one a try later!
Self-esteem Script
Personality Self-Concept
Don't know?
6 of 69
Definition
an effect that occurs when the information is places late in a message
has the most impact. (Most important info)
Give this one a try later!
