MKTG 4500 Test 1 Questions and Answers 100% Pass

MKTG 4500 Test 1 Questions and Answers 100% Pass When was the concept of the internet established? - 1956 Dartmouth Artifical Intelligence conference When did researchers begin earnest work on the internet? - 1960s What year was growth accelerated for the internet? - after 1991 What is the virtuous cycle and the internet boom? - 1. consumer and business internet access 2. web content 3. popular fascination 4. repeat Boom and Busts - - fascination with the web also has led to an infusion of investment capital - aggressive, expensive battle for customers doomed many start-ups 2100% Pass Guarantee Olivia West, All Rights Reserved © 2025 - greater discipline and more cost-effective marketing plans allowed the dot-com era to take root Boom and Busts Aftermath - Scale back and smarten up marketing expenditures -- focus on customer acquisition costs (ex. free shipping, free merch) -- renewed emphasis on analytics/ROI and sales funnel acquisition -- conversion -- retention -- value growth What are two new technologies that will bring forward new opportunities? - 1. advanced connection devices - from smart phones to home wi-fi -- increase the potential online consumer audience 2. faster internet connections bringing marketing messages to the audience more swiftly -- don't forget about dial-up! know yuor consumer What is IoT? - Internet of Things (IoT) is the network of physical objects accessed through the internet. IoT = rail road line, including the tracks and the connections 3100% Pass Guarantee Olivia West, All Rights Reserved © 2025 How can the Google Nest Thermostat improve your day to day activities? - Google Nest Thermostat notices you're away, it can have your dryer switch to a refresh mode when your cycle ends so your clothes stay fresh and wrinkle-free What is IoE? - The Internet of Everything means bringing together people, processes, data, and things to make networked connections and information more relevant and valuable than ever before. -- IoE is not just about allowing devices to talk to each other, it's about applying analytics to the data to impact process and change decision making IoE = The tracks, connections, trains, ticket machines, staff, custo