SPMT 370 Exam 3 Questions with 100% Correct
Answers | Latest Version (2024/2025) Expert
Verified
, "viral" Marketing Organic Wom
Amplified WOM Dissatisfied Consumers
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2 of 75
Term
Physical Risk
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The perception of the negative consequences that are likely to result from a course
of action (a choice) and the uncertainty of which course of action is best to take.
Risk associated with the safety of a product and the likelihood that physical
harm will result from consumption.
Risk associated with a product not performing as expected.
Risk associaated with the cost of the product. (biggest risk)
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, 3 of 75
Term
Consumer Commitment
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The mental assessments of the
Highly impulsive consumers with high
presence of attributes, and the
need for cognition can overthink
benefits associated with those
decisions.
attributes, related to a product.
A sense of attachment, Highly impulsive consumers with high
dedication, and identification need for cognition can overthink
with a brand or organization. decisions.
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4 of 75
Definition
Denials should be made only when the evidence unambiguously
supports the truth, otherwise you risk even more negative publicity.
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, DENY RESPONSIBILITY DO NOTHING
SOCIAL RISK SELF-AFFIRM
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5 of 75
Term
Benefit
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These people feel happy about the The perceived (or actual) unfavorable
decision, and will more than likely results (what you exchange or give
repeat the decision. up)
The perceived favorable results
These people feel happy about the
derived from a particular
decision, and will more than likely
attribute (what you get,
repeat the decision.
outcome)
Don't know?
6 of 75
Answers | Latest Version (2024/2025) Expert
Verified
, "viral" Marketing Organic Wom
Amplified WOM Dissatisfied Consumers
Don't know?
2 of 75
Term
Physical Risk
Give this one a try later!
The perception of the negative consequences that are likely to result from a course
of action (a choice) and the uncertainty of which course of action is best to take.
Risk associated with the safety of a product and the likelihood that physical
harm will result from consumption.
Risk associated with a product not performing as expected.
Risk associaated with the cost of the product. (biggest risk)
Don't know?
, 3 of 75
Term
Consumer Commitment
Give this one a try later!
The mental assessments of the
Highly impulsive consumers with high
presence of attributes, and the
need for cognition can overthink
benefits associated with those
decisions.
attributes, related to a product.
A sense of attachment, Highly impulsive consumers with high
dedication, and identification need for cognition can overthink
with a brand or organization. decisions.
Don't know?
4 of 75
Definition
Denials should be made only when the evidence unambiguously
supports the truth, otherwise you risk even more negative publicity.
Give this one a try later!
, DENY RESPONSIBILITY DO NOTHING
SOCIAL RISK SELF-AFFIRM
Don't know?
5 of 75
Term
Benefit
Give this one a try later!
These people feel happy about the The perceived (or actual) unfavorable
decision, and will more than likely results (what you exchange or give
repeat the decision. up)
The perceived favorable results
These people feel happy about the
derived from a particular
decision, and will more than likely
attribute (what you get,
repeat the decision.
outcome)
Don't know?
6 of 75
