SPMT 370 Unit 2 Test Waltemeyer Exam Questions
with 100% Correct Answers | Latest Version
(2024/2025) Expert Verified
Term
, multiple stimuli out there and a stimulus (intentional and
the consumers choose to pick Unintentional)
one and come back to the
message at another time
consumers have a limited capacity. to
generation of feelings and images in
pay attention and remember all of the
response to a message
different advertisements is limited
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2 of 89
Term
affective response
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function of attitudes whereby generation of feelings and
attitudes work as a defense images in response to a
mechanism for consumers message
consumers intentionally choose to
a behavior change induced by
pay attention to some and ignore/not
subliminal processing (ineffective)
remember others
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, 3 of 89
Definition
subconsciously aware
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implicit explicit memory
sensory memory recall
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4 of 89
Term
matchup hypothesis
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how the appeal of a message and its use of two or more sensory stimuli to
construction affect persuasiveness help encode information
, an effect that occurs when info idea that the source must be
placed late in the message has the appropriate for the
most impact product/service
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5 of 89
Term
script
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physical characteristics, simple vs
consumer's immediate response to a
complex, message congruency,
stimulus
message source
a portion of an associative network
schema represetning an event
that represents a specific entity and
or experience
thereby provides it with meaning
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6 of 89
Definition
with 100% Correct Answers | Latest Version
(2024/2025) Expert Verified
Term
, multiple stimuli out there and a stimulus (intentional and
the consumers choose to pick Unintentional)
one and come back to the
message at another time
consumers have a limited capacity. to
generation of feelings and images in
pay attention and remember all of the
response to a message
different advertisements is limited
Don't know?
2 of 89
Term
affective response
Give this one a try later!
function of attitudes whereby generation of feelings and
attitudes work as a defense images in response to a
mechanism for consumers message
consumers intentionally choose to
a behavior change induced by
pay attention to some and ignore/not
subliminal processing (ineffective)
remember others
Don't know?
, 3 of 89
Definition
subconsciously aware
Give this one a try later!
implicit explicit memory
sensory memory recall
Don't know?
4 of 89
Term
matchup hypothesis
Give this one a try later!
how the appeal of a message and its use of two or more sensory stimuli to
construction affect persuasiveness help encode information
, an effect that occurs when info idea that the source must be
placed late in the message has the appropriate for the
most impact product/service
Don't know?
5 of 89
Term
script
Give this one a try later!
physical characteristics, simple vs
consumer's immediate response to a
complex, message congruency,
stimulus
message source
a portion of an associative network
schema represetning an event
that represents a specific entity and
or experience
thereby provides it with meaning
Don't know?
6 of 89
Definition
