ENT101 Latest Update Exam Study questions and
Answers
What are the phases of the NISI process? - ANS Nail the pain Nail the solution Nail Go to the
Market Nail Business Model Scale it
Three myths of entrepreneurship - ANS the process myth the money myth the hero myth
3. Name at least three reasons why entrepreneurs fail: - ANS tackle wrong tasks. do things in
wrong order. Fall prey to own strengths. Follow conventional wisdom. More capital can
increase failure. Is okay if you fail fast and fail cheap.
Customers _____, Entrepreneurs ______ - ANS Validate and innovate
Why do 90% of businesses fail? - ANS Couldn't get anyone to buy it
Three types of customers - ANS end-user customer, technical customer, economic customer
What legal entity doesn't provide a barrier of protection against a lawsuit? - ANS Sole
proprietorship
IP includes: - ANS patents copyrights trademarks
Two categories of ideas: - ANS brave new world or break through & better faster cheaper ideas
confirmation trap - ANS Tendency to see what we already believe and discard evident to
contrary
Answers
What are the phases of the NISI process? - ANS Nail the pain Nail the solution Nail Go to the
Market Nail Business Model Scale it
Three myths of entrepreneurship - ANS the process myth the money myth the hero myth
3. Name at least three reasons why entrepreneurs fail: - ANS tackle wrong tasks. do things in
wrong order. Fall prey to own strengths. Follow conventional wisdom. More capital can
increase failure. Is okay if you fail fast and fail cheap.
Customers _____, Entrepreneurs ______ - ANS Validate and innovate
Why do 90% of businesses fail? - ANS Couldn't get anyone to buy it
Three types of customers - ANS end-user customer, technical customer, economic customer
What legal entity doesn't provide a barrier of protection against a lawsuit? - ANS Sole
proprietorship
IP includes: - ANS patents copyrights trademarks
Two categories of ideas: - ANS brave new world or break through & better faster cheaper ideas
confirmation trap - ANS Tendency to see what we already believe and discard evident to
contrary