ENT101 Exam Study questions all with Correct
Answers
target market - ANS is a population that has been chosen because of similar traits like age,
income,
and lifestyle as the most probable candidates to purchase a product.
Target marketing - ANS is a marketing strategy that divides a customer base into groups before
focusing your marketing initiatives on one or a small number of these segments, which are
made up of customers whose requirements and preferences most closely align with the
characteristics of your product or service.
The Process of Selecting a Target Market and Positioning Strategy - ANS Segmenting the
Market,Select a Target Market,Establishing a Unique Position
Segmenting the Market - ANS It entails researching a company's industry and determining the
various target markets within that
industry.
Markets can be segmented in different ways, including: - ANS - Product type.
- Geography (city, state, region).
- Demographic variables
Select a Target Market, - ANS After a company has segmented the market, it must select a
target market.
The market must be sufficiently appealing, and the firm must be able to serve it.
A company can become an industry leader by focusing on a specific market. Experts in that
market would be able to provide consumers with an exceptionally high service standard
, Establishing a Unique Position - ANS Following the selection of a target market, the firm must
establish a "position" within the
market that distinguishes it from its competitors.
A "position" is the portion of a market that a company claims as its own.
A company establishes a distinct position in the minds of its customers by emphasizing two or
three of the product's features.
Psychographics - ANS Psychographics is the statistical analysis of psychological traits of people
that have an their
purchasing habits.
analysis of the way consumers view the venture's product - ANS 1. Convenience goods
2. Shopping Goods
3. Specialty Goods
4. Unsought Goods
5. Specialty Goods
Marketing Research - ANS This requires the information gathering about a particular market
and is followed by the analysis of the
information.
Identifying the Research purpose and objectives - ANS The first step is to accurately identify the
required information that is needed to make a decision.
questions that is needed to establish objectives in doing general marketing research: - ANS
questions that is needed to establish objectives in doing general marketing research:
Gathering Secondary Data - ANS is less expensive than collecting fresh, or primary, data. The
business owner
Answers
target market - ANS is a population that has been chosen because of similar traits like age,
income,
and lifestyle as the most probable candidates to purchase a product.
Target marketing - ANS is a marketing strategy that divides a customer base into groups before
focusing your marketing initiatives on one or a small number of these segments, which are
made up of customers whose requirements and preferences most closely align with the
characteristics of your product or service.
The Process of Selecting a Target Market and Positioning Strategy - ANS Segmenting the
Market,Select a Target Market,Establishing a Unique Position
Segmenting the Market - ANS It entails researching a company's industry and determining the
various target markets within that
industry.
Markets can be segmented in different ways, including: - ANS - Product type.
- Geography (city, state, region).
- Demographic variables
Select a Target Market, - ANS After a company has segmented the market, it must select a
target market.
The market must be sufficiently appealing, and the firm must be able to serve it.
A company can become an industry leader by focusing on a specific market. Experts in that
market would be able to provide consumers with an exceptionally high service standard
, Establishing a Unique Position - ANS Following the selection of a target market, the firm must
establish a "position" within the
market that distinguishes it from its competitors.
A "position" is the portion of a market that a company claims as its own.
A company establishes a distinct position in the minds of its customers by emphasizing two or
three of the product's features.
Psychographics - ANS Psychographics is the statistical analysis of psychological traits of people
that have an their
purchasing habits.
analysis of the way consumers view the venture's product - ANS 1. Convenience goods
2. Shopping Goods
3. Specialty Goods
4. Unsought Goods
5. Specialty Goods
Marketing Research - ANS This requires the information gathering about a particular market
and is followed by the analysis of the
information.
Identifying the Research purpose and objectives - ANS The first step is to accurately identify the
required information that is needed to make a decision.
questions that is needed to establish objectives in doing general marketing research: - ANS
questions that is needed to establish objectives in doing general marketing research:
Gathering Secondary Data - ANS is less expensive than collecting fresh, or primary, data. The
business owner
