MKTG Professional Selling - Exam 1
2025 update questions and answers
The person responsible for making a personal or organization purchase is known as a(n) ___________. -
correct answer ✔✔buyer
The __________- is composed of the weighted sum of buyers' preferences for product or brand
attributes. - correct answer ✔✔Multi-attribute model
In a(n) ______________, the buyer makes a journey starting at recognition of a need through the
evaluation of the performance of the supplier. - correct answer ✔✔buying decision process
The risk that the product will not perform as intended is called ________. - correct answer ✔✔functional
risk / performance risk
Which term refers to the perceived importance, worth or usefulness of a product or service? - correct
answer ✔✔value
A(n) __________ is anyone who controls the flow of information. - correct answer ✔✔Gatekeeper
The _____________ is her person with the final say on whether to purchase or not. - correct answer
✔✔Decision-maker
The person responsible for making a personal or organizational purchase is known as the buyer. - correct
answer ✔✔True
The individual responsible for selling the product to the buyer is the influencer. - correct answer
✔✔False
2025 update questions and answers
The person responsible for making a personal or organization purchase is known as a(n) ___________. -
correct answer ✔✔buyer
The __________- is composed of the weighted sum of buyers' preferences for product or brand
attributes. - correct answer ✔✔Multi-attribute model
In a(n) ______________, the buyer makes a journey starting at recognition of a need through the
evaluation of the performance of the supplier. - correct answer ✔✔buying decision process
The risk that the product will not perform as intended is called ________. - correct answer ✔✔functional
risk / performance risk
Which term refers to the perceived importance, worth or usefulness of a product or service? - correct
answer ✔✔value
A(n) __________ is anyone who controls the flow of information. - correct answer ✔✔Gatekeeper
The _____________ is her person with the final say on whether to purchase or not. - correct answer
✔✔Decision-maker
The person responsible for making a personal or organizational purchase is known as the buyer. - correct
answer ✔✔True
The individual responsible for selling the product to the buyer is the influencer. - correct answer
✔✔False
