C201 PRCTICE QUESTIONS AND VERIFIED
ANSWERS
A product is best described as:
1. a bundle of physical, service, and symbolic characteristics.
2. the tangible parts of a company's offerings.
3. a collection of customer benefits.
4. the trade-off between cost and quality. - ANS a bundle of physical, service, and symbolic
characteristics.
_____ products are those that a purchaser is willing to make a special effort to obtain.
1. Convenience
2. Unsought
3. Shopping
4. Specialty - ANS Specialty
_____ products are those that are purchased after the consumer has compared competing
products in competing stores.
1. Specialty
2. Shopping
3. Popular
4. Comparative - ANS Shopping
Most people usually describe a product by its _____, whereas marketers focus on _____
1. image; price
2. cost; production method
3. attributes; distribution method
, 4. features; benefits - ANS features; benefits
Milk, coffee, and paper towels are classified as _____ products.
1. convenience
2. unsought
3. shopping
4. specialty - ANS convenience
Paycheck services and huge multifunction copying machines used in operating an
organization would be classified as what type of product?
1. Utility
2. Commercial
3. Business
4. Technical - ANS Business
Which of the following categories of products are usually less expensive and shorter lived
than installations and involve fewer decision makers?
1. Component parts and materials
2. Supplies
3. Raw materials
4. Accessory equipment - ANS Accessory equipment
Copy paper is an example of _____.
1. supplies
2. accessory equipment
3. component parts and materials
4. raw materials - ANS supplies
ANSWERS
A product is best described as:
1. a bundle of physical, service, and symbolic characteristics.
2. the tangible parts of a company's offerings.
3. a collection of customer benefits.
4. the trade-off between cost and quality. - ANS a bundle of physical, service, and symbolic
characteristics.
_____ products are those that a purchaser is willing to make a special effort to obtain.
1. Convenience
2. Unsought
3. Shopping
4. Specialty - ANS Specialty
_____ products are those that are purchased after the consumer has compared competing
products in competing stores.
1. Specialty
2. Shopping
3. Popular
4. Comparative - ANS Shopping
Most people usually describe a product by its _____, whereas marketers focus on _____
1. image; price
2. cost; production method
3. attributes; distribution method
, 4. features; benefits - ANS features; benefits
Milk, coffee, and paper towels are classified as _____ products.
1. convenience
2. unsought
3. shopping
4. specialty - ANS convenience
Paycheck services and huge multifunction copying machines used in operating an
organization would be classified as what type of product?
1. Utility
2. Commercial
3. Business
4. Technical - ANS Business
Which of the following categories of products are usually less expensive and shorter lived
than installations and involve fewer decision makers?
1. Component parts and materials
2. Supplies
3. Raw materials
4. Accessory equipment - ANS Accessory equipment
Copy paper is an example of _____.
1. supplies
2. accessory equipment
3. component parts and materials
4. raw materials - ANS supplies
