C201 Marketing -QUESTIONS AND VERIFIED
ANSWERS
Marketing Mix - ANS the set of tactical marketing tools - product, price, place, and
promotion - that the firm blends to produce the response it wants in the target market
data mining - ANS involves searching through customer date to detect patterns that guide
marketing decision making
Market Segmentation - ANS is the process of dividing the total market into several relatively
homogenous groups
Target market - ANS is a select group of customers that a firm directs its marketing efforts
towards
frequency marketing - ANS programs rewards purchasers with cash, rebates, merchandise,
or other premiums to enhance and protect customer relationships
affinity program - ANS builds emotional links with customers by soliciting involvement by
people who share common interests, activities, or affiliations
relationship marketing - ANS involves companies developing long term mutually beneficial,
cost effective links with customers
demographic segmentation - ANS measures commonly include gender, income, age,
occupation, household size, education and race/ethnicity
psychographic segmentation - ANS divides consumer markets into groups with similar
attitudes, values, and lifestyles.
, product life cycle - ANS begins in the introduction stage, proceeds through growth and
maturity, and ends in the decline stage
product mix - ANS is the assortment of products offered by a firm
product line - ANS is a series of related products or services offered by a firm
distribution strategy - ANS is the overall plan to get the right product to the firm's
customers, including decisions regarding transportation, warehousing, inventory control,
order processing, and the selection of the marketing channels
wholesalers - ANS are channel members who sell primarily to retailers, other marketing
intermediaries, or business users
brand association - ANS is the link between a brand and favorable images
brand loyalty - ANS increases a brand's value
pulling strategy - ANS is the promotional strategy aimed at customers to create a demand
for a product thus, encouraging middlemen to stock that product.
pushing strategy - ANS is when the promotional strategy is designed to get middlemen to
aggressively promote a product
promotional mix - ANS is the combination of personal sales and nonpersonal selling appeals
such as advertising sales, promotion, and public relations
personal selling - ANS involves making a promotional presentation on a person-to-person
basis with a potential buyer
ANSWERS
Marketing Mix - ANS the set of tactical marketing tools - product, price, place, and
promotion - that the firm blends to produce the response it wants in the target market
data mining - ANS involves searching through customer date to detect patterns that guide
marketing decision making
Market Segmentation - ANS is the process of dividing the total market into several relatively
homogenous groups
Target market - ANS is a select group of customers that a firm directs its marketing efforts
towards
frequency marketing - ANS programs rewards purchasers with cash, rebates, merchandise,
or other premiums to enhance and protect customer relationships
affinity program - ANS builds emotional links with customers by soliciting involvement by
people who share common interests, activities, or affiliations
relationship marketing - ANS involves companies developing long term mutually beneficial,
cost effective links with customers
demographic segmentation - ANS measures commonly include gender, income, age,
occupation, household size, education and race/ethnicity
psychographic segmentation - ANS divides consumer markets into groups with similar
attitudes, values, and lifestyles.
, product life cycle - ANS begins in the introduction stage, proceeds through growth and
maturity, and ends in the decline stage
product mix - ANS is the assortment of products offered by a firm
product line - ANS is a series of related products or services offered by a firm
distribution strategy - ANS is the overall plan to get the right product to the firm's
customers, including decisions regarding transportation, warehousing, inventory control,
order processing, and the selection of the marketing channels
wholesalers - ANS are channel members who sell primarily to retailers, other marketing
intermediaries, or business users
brand association - ANS is the link between a brand and favorable images
brand loyalty - ANS increases a brand's value
pulling strategy - ANS is the promotional strategy aimed at customers to create a demand
for a product thus, encouraging middlemen to stock that product.
pushing strategy - ANS is when the promotional strategy is designed to get middlemen to
aggressively promote a product
promotional mix - ANS is the combination of personal sales and nonpersonal selling appeals
such as advertising sales, promotion, and public relations
personal selling - ANS involves making a promotional presentation on a person-to-person
basis with a potential buyer
