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An organization must have key objectives that define... - The aims that any
strategy attempts to fulfill (its strategic intent)
The rationale behind the company's existence usually comes in the form of a
__________________ and is meant to act as a guiding light to all personnel
within the organization - Mission statement
An organization's mission statement is: - The guiding light to its employees and
the foundation upon which a strategy is built
The mission statement should accurately describe what? - The business, the
market it serves, and the organization's capabilities
The mission of the organization is: - The unique purpose that distinguishes it
from other companies and defines the boundaries of its operations
The mission statement is a proclamation of: - The organizations primary
objective that encapsulates its core values
There are four major sources of influence acting upon the core meaning behind
an organizations existence: - Corporate governance
Stakeholders
Business ethics
Cultural context
,A mission statement ought to characterize the organizations: - Principles and
priorities, and define the broad product maker and technologies that are core
to the business
Successful mission statements have to demonstrate the following
characteristics: - Credibility
Uniqueness
Specific capabilities
Aspirational
A mission statement should also defined the boundaries of the businesses
ambitions: - Product scope
Market scope
Geographical scope
What are the different stakeholders that companies try to address and
accommodate in their mission statement? - Internal
External (primary and secondary)
A mission statement may also encompass the organization's: - Strategic intent,
or vision
What is strategic intent or vision? - What the organization wishes to become,
and what they wish to achieve by their activities
Mission statements can be put to use in different ways depending on what? -
Which stakeholders have the dominant influence and what the nature of their
support for the vision is
, A dominant stakeholder will either be internal or external to the organization
Stakeholders' attitudes can be split into: - Passionate campaigners for the
mission, and those who will afford more equivocal support
The mission statement acts as a guide, in leads to the development of: - A
hierarchy of objectives
What are objectives? - Objectives are the specific intended outcomes of
strategy
What are SMART goals? - Specific
Measurable
Aspirational
Realistic
Time-scaled
To work toward its mission an organization needs to have what? - Both short
and long term SMART goals that are towards a consistent direction
Which ever perspective is taken on this matter successful objectives, need to
demonstrate the following characteristics: - Acceptability
Flexibility
Comprehensibility
In what key areas should organizations develop objectives? - Market standing
Innovation
Productivity