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MBA 706 EXAM 2 2025/2026 GRADED A+ QUESTIONS AND 100% ANSWERS

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Product - _______ is the most essential decision in the 4Ps because it is what the consumer is receiving in the exchange. Intangibility - The extent to which you have something concrete Experience Marketing - Consumers ar buying the experience broadly - Define competition ___________ Product Mix - A company's product lines Breadth - Number of product lines. For example, Frigidaire sells refrigerators, washers, dryers, ranges, etc. Depth - Number of products in a line

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MBA 706 EXAM 2 2025/2026 GRADED A+ QUESTIONS AND
100% ANSWERS
Mission Statement - Declaration of a company's primary objective capturing core values.



Influences on Mission - Governance, stakeholders, ethics, and cultural values shape the mission.



Successful Mission Characteristics - Credibility, uniqueness, specificity, and aspiration in a mission
statement.



Stakeholder Types - Internal, primary external, and secondary external stakeholders in organizations.



Goal vs. Objective - Goal is general, objective is specific with measurable outcomes.



SMART Objectives - Specific, Measurable, Aspirational, Realistic, Time-scaled objectives.



Key Objective Areas - Market standing, innovation, productivity, resources, profitability, and
performance.



Hierarchy of Objectives - Structure showing alignment of objectives at different organizational levels.



Balanced Scorecard Purpose - Measures performance across financial, customer, internal, and
innovation perspectives.



Cost Leadership Factors - Economy of scale, relationships, and infrastructure support cost leadership.



Differentiation Strategy Factors - Product performance, perception, and augmentation support
differentiation.



Focus Strategy Factors - Geographic area and unique product line support a focus strategy.



Relevance - Alignment with current and future market needs, feasible for the organization.
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