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Mission Statement - Declaration of a company's primary objective capturing core values.
Influences on Mission - Governance, stakeholders, ethics, and cultural values shape the mission.
Successful Mission Characteristics - Credibility, uniqueness, specificity, and aspiration in a mission
statement.
Stakeholder Types - Internal, primary external, and secondary external stakeholders in organizations.
Goal vs. Objective - Goal is general, objective is specific with measurable outcomes.
SMART Objectives - Specific, Measurable, Aspirational, Realistic, Time-scaled objectives.
Key Objective Areas - Market standing, innovation, productivity, resources, profitability, and
performance.
Hierarchy of Objectives - Structure showing alignment of objectives at different organizational levels.
Balanced Scorecard Purpose - Measures performance across financial, customer, internal, and
innovation perspectives.
Cost Leadership Factors - Economy of scale, relationships, and infrastructure support cost leadership.
Differentiation Strategy Factors - Product performance, perception, and augmentation support
differentiation.
Focus Strategy Factors - Geographic area and unique product line support a focus strategy.
Relevance - Alignment with current and future market needs, feasible for the organization.