CHAPTER 14 TEST BANK EXAM
QUESTIONS AND ANSWERS
9) Gen enjoys owning a micro-refrigerator, which is small enough to fit almost
anywhere. Gen believes that the efficient use of space is one of the characteristics
that any good product should have. With respect to the functional areas of a cultural
system, Gen is focusing on ________ as a variable in selecting products.
A) ideology
B) ecology
C) social structure
D) socio-psychology - Answer-B
14) It is quite common for mainstream culture to modify symbols identified with
"cutting edge" subcultures and present these to a larger audience. Such cultural
products undergo a process of ________, by which their original meanings are
transformed by outsiders.
A) innovation
B) transformation
C) diffusion
D) cooptation - Answer-D
15) All of the following are subsystems in a culture production system EXCEPT a
________ subsystem.
A) creative
B) managerial
C) marketing
D) communications - Answer-C
16) Products are winnowed out as they make their way down the path from
conception to consumption, a process called ________.
A) diffusion
B) cooptation
C) cultural selection
D) cultural mapping - Answer-C
17) Which of the following is an object that is admired strictly for its beauty or
because it inspires an emotional reaction?
A) An art product
B) A reality-engineered product
C) A craft product
D) A trial product - Answer-A
18) Tory Burch flats, cage-free eggs, electric cars, selfies, and high tech furniture are
part of the ________.
A) lifestyle movement
B) value movement
C) cultural movement
, D) marketing concept movement - Answer-C
19) In the cultural production process, the people who control the flow of information
between producers and customers are called ________.
A) lead users
B) cultural gatekeepers
C) cultural informers
D) innovators - Answer-B
20) ________ refers to the set of individuals and organizations that create and
market cultural products.
A) Culture program company (CPC)
B) Culture invention company (CIC)
C) Culture production institution (CPI)
D) Culture production system (CPS) - Answer-D
21) Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are
considered ________ because they filter information.
A) laggards
B) gatekeepers
C) early adopters
D) innovators - Answer-B
22) The Macah, a Native American tribe from the Northwest, built functional
seagoing canoes that are considered works of art by modern shipbuilders. By
definition, these boats would be considered ________.
A) high art products
B) style and cultural icons
C) low art products
D) craft products - Answer-D
23) Raymond Chandler wrote classic American detective stories. By always using
certain roles for his characters and props that were appropriate to the genre,
Chandler's novels followed a(n) ________.
A) cultural formula
B) enacted norm
C) fashion cycle
D) innovation process - Answer-A
29) A story containing symbolic elements that express the shared emotions and
ideals of a culture is called a ________.
A) norm
B) ritual
C) myth
D) more - Answer-C
30) Which of the following is NOT one of the four interrelated functions of myths in a
culture?
A) Cosmological
B) Sociological
QUESTIONS AND ANSWERS
9) Gen enjoys owning a micro-refrigerator, which is small enough to fit almost
anywhere. Gen believes that the efficient use of space is one of the characteristics
that any good product should have. With respect to the functional areas of a cultural
system, Gen is focusing on ________ as a variable in selecting products.
A) ideology
B) ecology
C) social structure
D) socio-psychology - Answer-B
14) It is quite common for mainstream culture to modify symbols identified with
"cutting edge" subcultures and present these to a larger audience. Such cultural
products undergo a process of ________, by which their original meanings are
transformed by outsiders.
A) innovation
B) transformation
C) diffusion
D) cooptation - Answer-D
15) All of the following are subsystems in a culture production system EXCEPT a
________ subsystem.
A) creative
B) managerial
C) marketing
D) communications - Answer-C
16) Products are winnowed out as they make their way down the path from
conception to consumption, a process called ________.
A) diffusion
B) cooptation
C) cultural selection
D) cultural mapping - Answer-C
17) Which of the following is an object that is admired strictly for its beauty or
because it inspires an emotional reaction?
A) An art product
B) A reality-engineered product
C) A craft product
D) A trial product - Answer-A
18) Tory Burch flats, cage-free eggs, electric cars, selfies, and high tech furniture are
part of the ________.
A) lifestyle movement
B) value movement
C) cultural movement
, D) marketing concept movement - Answer-C
19) In the cultural production process, the people who control the flow of information
between producers and customers are called ________.
A) lead users
B) cultural gatekeepers
C) cultural informers
D) innovators - Answer-B
20) ________ refers to the set of individuals and organizations that create and
market cultural products.
A) Culture program company (CPC)
B) Culture invention company (CIC)
C) Culture production institution (CPI)
D) Culture production system (CPS) - Answer-D
21) Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are
considered ________ because they filter information.
A) laggards
B) gatekeepers
C) early adopters
D) innovators - Answer-B
22) The Macah, a Native American tribe from the Northwest, built functional
seagoing canoes that are considered works of art by modern shipbuilders. By
definition, these boats would be considered ________.
A) high art products
B) style and cultural icons
C) low art products
D) craft products - Answer-D
23) Raymond Chandler wrote classic American detective stories. By always using
certain roles for his characters and props that were appropriate to the genre,
Chandler's novels followed a(n) ________.
A) cultural formula
B) enacted norm
C) fashion cycle
D) innovation process - Answer-A
29) A story containing symbolic elements that express the shared emotions and
ideals of a culture is called a ________.
A) norm
B) ritual
C) myth
D) more - Answer-C
30) Which of the following is NOT one of the four interrelated functions of myths in a
culture?
A) Cosmological
B) Sociological
