TEST BANK Marketing Management (4th Ed) By Johnston; Marshall| All 14 Chapters Covered

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,TEST BANK FOR 2i 2i



Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 2i




Student name: 2i



TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
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⊚ 2 i true
⊚ 2 i false

Question Details 2i


AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
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Learning Objective : 01-2i 2i 2i


01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
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Bloom's : Remember Diffi
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culty : 1 Easy Gradable :
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automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
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department.
2) 2i


⊚ 2 i true
⊚ 2 i false

Question Details 2i


AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation Bloom's : U
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nderstand
Difficulty : 2 Medium 2i 2i 2i


Learning Objective : 01-2i 2i 2i


01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Mar
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keting Management Defined
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Gradable : automatic 2i 2i


Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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,3) The American Marketing Association defines marketing as “the activity, set of institutions,
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and processes for creating, communicating, delivering, and exchanging offerings that have
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value for customers, clients, partners, and society at large.”
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3) 2i


⊚ 2 i true
⊚ 2 i false

Question Details 2i


AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
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Topic : Marketing and Marketing Management Defined
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Bloom's : Remember
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Difficulty : 1 Easy 2i 2i 2i


Learning Objective : 01- 2i 2i 2i


02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
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has only two business functions: marketing and innovation.
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4) 2i


⊚ 2 i true
⊚ 2 i false

Question Details 2i


AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation Bloom's : R
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emember
Difficulty : 1 Easy 2i 2i 2i


Topic : The Concept of Customer Value
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Learning Objective : 01- 2i 2i 2i


02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) 2i


⊚ true 2 i



⊚ false 2 i




Question Details 2i


Accessibility : Keyboard Navigation Blo 2i 2i 2i 2i


om's : Understand
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Difficulty : 2 Medium 2i 2i 2i


Topic : Marketing and Marketing Management Defined
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Learning Objective : 01- 2i 2i 2i


02 Define what marketing and marketing management really are and how they con AACSB : Ethics
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Gradable : automatic 2i 2i


Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 2i 3

, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
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competing successfully for customers. 2i 2i 2i



6) 2i


⊚ 2 i true
⊚ 2 i false

Question Details 2i


AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation Bloom's : U
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nderstand
Difficulty : 2 Medium 2i 2i 2i


Learning Objective : 01-2i 2i 2i


03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
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of Marketing
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Gradable : automatic 2i 2i


Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
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6) 2i


⊚ 2 i true
⊚ 2 i false

Question Details 2i


AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation Bloom's : U
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nderstand
Difficulty : 2 Medium 2i 2i 2i


Learning Objective : 01-2i 2i 2i


03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
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of Marketing
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Gradable : automatic 2i 2i


Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
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one marketing by combining flexible manufacturing with flexible marketing to enhance
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customer choices. 2i



7) 2i


⊚ 2 i true
⊚ 2 i false




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